TecNiq Inc
Marketing Manager
TecNiq Inc, Galesburg, Michigan, United States, 49053
TecNiq is an original equipment manufacturer of commercial-vehicle and marine lighting. We design and manufacture high quality, energy-efficient LED lighting products for fleet vehicles, trailers, emergency vehicles, recreational boats, recreational vehicles, and much more. We take pride in building strong business relationships with our Customer for Life philosophy. We are still experiencing rapid growth after 20 years in business. We seek self-motivated, energetic, individuals to join our fast-paced culture and support our team. This is an office-based position located at our corporate headquarters in Galesburg, MI.Duties and Responsibilities:Our Marketing team is a team of one . This role requires a broad range of skills and talent to be able to support the demands put on the department.Manage & Support
| current marketing initiatives and projects while also pushing for what's nextIdentify
| key marketing and engagement opportunities in the industries we serve and targetPrint Production
| create, edit, manage all print pictures and assets to support print projectsBrand Strategy and Engagement
| development and implement to meet company goalsSocial Media
| create and maintain content published on company's platformsCompany Print Media
| design and manage the production of catalogs, customer price books, sales support guides and print marketing materials.Aftermarket Packaging
| develop/design packaging and product instruction presentations.Website Design
| responsible for working with internal departments to maintain and update with latest marketing strategy and website dataTrade Show Support
| design and maintain trade show booth, managing tradeshow logisticsManage Show Logistics
| coordination of industry tradeshow registrations including booth space procurement, insurance, rental equipment, print ads, shipping materials and handouts/giftsAdvertising Agency Coordination
| for marketing projects, new products and public relation releases, trade publication ads and articles to promote and advance company's footprint and brand recognition within its respective market segments.Knowledge, Skills and Abilities:A minimum of 3-5 years product marketing experience, advertising and content creationExcellent writing, editing, presentation and communication skills - attention to detailA strong understanding of marketing analyticsAbility to communicate effectively with various internal departments and external media consultants/publishers.Advanced level proficiency in Adobe Photoshop, Illustrator, InDesignIntermediate level proficiency on Microsoft Office products including Word, Excel, PowerPointStrong problem solving, communication, organization, and project management skillsPrefer most qualified candidate to have some retail marketing experience.Must have hands-on experience in all aspects of producing print marketing materialsExperience managing all timing and logistics for tradeshows, including booth creation and productionEducation and Experience:Four-year degree in marketing and 3+ years' experience in marketing or communications preferred.
| current marketing initiatives and projects while also pushing for what's nextIdentify
| key marketing and engagement opportunities in the industries we serve and targetPrint Production
| create, edit, manage all print pictures and assets to support print projectsBrand Strategy and Engagement
| development and implement to meet company goalsSocial Media
| create and maintain content published on company's platformsCompany Print Media
| design and manage the production of catalogs, customer price books, sales support guides and print marketing materials.Aftermarket Packaging
| develop/design packaging and product instruction presentations.Website Design
| responsible for working with internal departments to maintain and update with latest marketing strategy and website dataTrade Show Support
| design and maintain trade show booth, managing tradeshow logisticsManage Show Logistics
| coordination of industry tradeshow registrations including booth space procurement, insurance, rental equipment, print ads, shipping materials and handouts/giftsAdvertising Agency Coordination
| for marketing projects, new products and public relation releases, trade publication ads and articles to promote and advance company's footprint and brand recognition within its respective market segments.Knowledge, Skills and Abilities:A minimum of 3-5 years product marketing experience, advertising and content creationExcellent writing, editing, presentation and communication skills - attention to detailA strong understanding of marketing analyticsAbility to communicate effectively with various internal departments and external media consultants/publishers.Advanced level proficiency in Adobe Photoshop, Illustrator, InDesignIntermediate level proficiency on Microsoft Office products including Word, Excel, PowerPointStrong problem solving, communication, organization, and project management skillsPrefer most qualified candidate to have some retail marketing experience.Must have hands-on experience in all aspects of producing print marketing materialsExperience managing all timing and logistics for tradeshows, including booth creation and productionEducation and Experience:Four-year degree in marketing and 3+ years' experience in marketing or communications preferred.