LinkedIn
Sr. Digital Marketing Manager
LinkedIn, Sunnyvale, California, United States, 94087
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
Do you thrive at the intersection of marketing and technology? LinkedIn is looking for a passionate digital marketing technology and signal management professional. You will be part of an enthusiastic team that builds and runs the digital marketing technology that is being used by LinkedIn marketing and communication teams around the world.
Responsibilities:
Lead and inspire a team and invest in their career development, coach them to perform to high standards, and empower them to create impact internally and for their clients through regular team engagement
Lead your team with an agile mindset, focused on problem-solving through creative solutions, and support them to thrive in a fast-paced environment where growth and change are the only constants
Create an inclusive team where members have a strong sense of equity and belonging
Own the overall strategic AdTech Tracking and Signal Management program, its success, and measurement and execution of its goals
Maintain deep understanding of MarTech stack, Business & Strategy for Key Marketing initiatives across multiple business units, especially related to Paid channels
Lead and represent Marketing in compliance and privacy regulation/best practices partnering with Legal, Security and Trust teams.
Stay up to date and drive discovery of capabilities, platforms or technologies to mitigate upcoming industry and regulatory changes, including impact to the deprecation of the 3rd party cookie
Plan, scope and feature set of AdTech requirements with partners, including Marketing, Product, User Experience and Engineering
Lead cadence of regular syncs with partners to understand progress of new tagging requests and other AdTech capabilities
Build relationships with cross-functional teams to resolve issues and prioritize across multiple stakeholders
Manage end-to-end strategy, management and process of tagging requirements and requests: including documentation, requirements gathering, tracking set-up (client-side and server-side) and QA/testing
Work with our engineering partners on troubleshooting issues
Perform and manage various tracking audits
Build strong relationships with marketing leadership to educate and influence their marketing efforts
Basic Qualifications
Bachelor’s degree or equivalent experience
10+ years of experience working with Tag Management Systems, Web Analytics (e.g. Google Analytics), and third party tracking (client-side and server-side)
3+ Years' agency experience planning, set-up and campaign optimization of paid media across multiple channels
Preferred Qualifications:
Strong understanding of digital MarTech / AdTech ecosystems and products as well as website technology / how websites work (coding skills not required, but understanding what to look for)
Comfortable being subject matter expert for compliance/privacy regulations items impacting digital marketing
A results driven personality that is comfortable bringing order to ambiguity, has the ability to work in self-guided manner, and isn't afraid to question the status quo
Interest to learn and understand our LinkedIn specific microsites and products environment, and our information security, compliance, and privacy requirements
Excellent analytical and problem-solving skills
Strong attention to detail
Proven ability to manage multiple, competing priorities simultaneously
Strong documentation, coordination, and project management skills
Ability to collaborate with multiple teams, such as paid media, marketing, product, engineering, and external agency partners
Proficiency at learning complex software solutions
Strong communication, interpersonal, and support skills
Demonstrate resourcefulness, motivation, initiative, and leadership
Great team player with a sense of humor
Suggested Skills:
Analytical
Marketing
Communication
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
Do you thrive at the intersection of marketing and technology? LinkedIn is looking for a passionate digital marketing technology and signal management professional. You will be part of an enthusiastic team that builds and runs the digital marketing technology that is being used by LinkedIn marketing and communication teams around the world.
Responsibilities:
Lead and inspire a team and invest in their career development, coach them to perform to high standards, and empower them to create impact internally and for their clients through regular team engagement
Lead your team with an agile mindset, focused on problem-solving through creative solutions, and support them to thrive in a fast-paced environment where growth and change are the only constants
Create an inclusive team where members have a strong sense of equity and belonging
Own the overall strategic AdTech Tracking and Signal Management program, its success, and measurement and execution of its goals
Maintain deep understanding of MarTech stack, Business & Strategy for Key Marketing initiatives across multiple business units, especially related to Paid channels
Lead and represent Marketing in compliance and privacy regulation/best practices partnering with Legal, Security and Trust teams.
Stay up to date and drive discovery of capabilities, platforms or technologies to mitigate upcoming industry and regulatory changes, including impact to the deprecation of the 3rd party cookie
Plan, scope and feature set of AdTech requirements with partners, including Marketing, Product, User Experience and Engineering
Lead cadence of regular syncs with partners to understand progress of new tagging requests and other AdTech capabilities
Build relationships with cross-functional teams to resolve issues and prioritize across multiple stakeholders
Manage end-to-end strategy, management and process of tagging requirements and requests: including documentation, requirements gathering, tracking set-up (client-side and server-side) and QA/testing
Work with our engineering partners on troubleshooting issues
Perform and manage various tracking audits
Build strong relationships with marketing leadership to educate and influence their marketing efforts
Basic Qualifications
Bachelor’s degree or equivalent experience
10+ years of experience working with Tag Management Systems, Web Analytics (e.g. Google Analytics), and third party tracking (client-side and server-side)
3+ Years' agency experience planning, set-up and campaign optimization of paid media across multiple channels
Preferred Qualifications:
Strong understanding of digital MarTech / AdTech ecosystems and products as well as website technology / how websites work (coding skills not required, but understanding what to look for)
Comfortable being subject matter expert for compliance/privacy regulations items impacting digital marketing
A results driven personality that is comfortable bringing order to ambiguity, has the ability to work in self-guided manner, and isn't afraid to question the status quo
Interest to learn and understand our LinkedIn specific microsites and products environment, and our information security, compliance, and privacy requirements
Excellent analytical and problem-solving skills
Strong attention to detail
Proven ability to manage multiple, competing priorities simultaneously
Strong documentation, coordination, and project management skills
Ability to collaborate with multiple teams, such as paid media, marketing, product, engineering, and external agency partners
Proficiency at learning complex software solutions
Strong communication, interpersonal, and support skills
Demonstrate resourcefulness, motivation, initiative, and leadership
Great team player with a sense of humor
Suggested Skills:
Analytical
Marketing
Communication
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.