Vita Coco
Senior Manager Content Marketing
Vita Coco, Long Island City, New York, United States, 11101
The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.Vita Coco is headquartered in New York City with international offices in London and Singapore.The
Sr Manager, Content Marketing
will be based out of our NYC HQ reporting directly to our Director, Growth & Content Marketing. This individual will be responsible for creatively invigorating the existing, well-organized, passionate content team while also catapulting us into the next chapter of our content marketing story. Success in this role means eliciting that feeling that our brand is everywhere. Strategically balancing paid, owned and earned to create a synergistic ‘everywhere’ effect across key platforms will be an exciting, modern-day marketing challenge for this individual to take on.Main Responsibilities:Content Marketing Strategy
Build on the existing content strategy for our portfolio of brands, including but not limited to Vita Coco and PWR LIFT.Be a beacon of creativity – the team will be relying on your thought leadership to bring big, bold, stunt marketing ideas to the table!Manage the Content Team on executing the content marketing plan, with the goal of driving a disproportionate SOV on digital channels, primarily social.Work internally to ensure strategy aligns with brand plans and collaborate with Brand Managers to act on behalf of the brand.Strong eye and understanding of consumer-led digital experiences and how branded content varies across platforms.Innovate, innovate, innovate! It’s an exciting time to flip traditional social and influencer marketing.Social Media
Manage a team of 2-3 (Social Media Manager & 1-2 Interns) on day-to-day management & growth of our social channels.Key channels include: TikTok, IG, YouTube, Pinterest & LinkedIn.Scale community management efforts.Differentiate Vita Coco’s tone of voice in the comments section.Source brand stunt & partnership opportunities via Instagram.Find creative ways to amplify brand initiatives without them feeling like typical brand communications.Influencer
Manage a team of 2 (Associate Manager Content & Influencer Coordinator) on all influencer activations.Support the team in high-stakes relationships & negotiations.Source new relationships, finding creative ways to work with influencers.Analytics & Measurement
Work with Associate Manager of Content to define clear goals and KPIs for content, reporting back monthly.Understand the role of content marketing in the modern consumer journey across platforms and campaigns.Provide investment recommendations based on business goals.Manage any necessary third-party tools to track performance or create in-house solutions.Qualifications, Skills, Knowledge & Experience
7 years experience at either a Creative agency or DTC company (CPG preferred).Cross-functional collaboration to ensure alignment with Brand and Creative.A culture enthusiast.On the forefront of consumer preferences & social media trends.A believer in the power of long-term brand building.Proficient in PowerPoint.Clear, concise, and confident communication skills.Healthy appetite for risk.Aware of legal regulations impacting online content publishing.At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $115,000-$135,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.Vita Coco Co. is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
#J-18808-Ljbffr
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.Vita Coco is headquartered in New York City with international offices in London and Singapore.The
Sr Manager, Content Marketing
will be based out of our NYC HQ reporting directly to our Director, Growth & Content Marketing. This individual will be responsible for creatively invigorating the existing, well-organized, passionate content team while also catapulting us into the next chapter of our content marketing story. Success in this role means eliciting that feeling that our brand is everywhere. Strategically balancing paid, owned and earned to create a synergistic ‘everywhere’ effect across key platforms will be an exciting, modern-day marketing challenge for this individual to take on.Main Responsibilities:Content Marketing Strategy
Build on the existing content strategy for our portfolio of brands, including but not limited to Vita Coco and PWR LIFT.Be a beacon of creativity – the team will be relying on your thought leadership to bring big, bold, stunt marketing ideas to the table!Manage the Content Team on executing the content marketing plan, with the goal of driving a disproportionate SOV on digital channels, primarily social.Work internally to ensure strategy aligns with brand plans and collaborate with Brand Managers to act on behalf of the brand.Strong eye and understanding of consumer-led digital experiences and how branded content varies across platforms.Innovate, innovate, innovate! It’s an exciting time to flip traditional social and influencer marketing.Social Media
Manage a team of 2-3 (Social Media Manager & 1-2 Interns) on day-to-day management & growth of our social channels.Key channels include: TikTok, IG, YouTube, Pinterest & LinkedIn.Scale community management efforts.Differentiate Vita Coco’s tone of voice in the comments section.Source brand stunt & partnership opportunities via Instagram.Find creative ways to amplify brand initiatives without them feeling like typical brand communications.Influencer
Manage a team of 2 (Associate Manager Content & Influencer Coordinator) on all influencer activations.Support the team in high-stakes relationships & negotiations.Source new relationships, finding creative ways to work with influencers.Analytics & Measurement
Work with Associate Manager of Content to define clear goals and KPIs for content, reporting back monthly.Understand the role of content marketing in the modern consumer journey across platforms and campaigns.Provide investment recommendations based on business goals.Manage any necessary third-party tools to track performance or create in-house solutions.Qualifications, Skills, Knowledge & Experience
7 years experience at either a Creative agency or DTC company (CPG preferred).Cross-functional collaboration to ensure alignment with Brand and Creative.A culture enthusiast.On the forefront of consumer preferences & social media trends.A believer in the power of long-term brand building.Proficient in PowerPoint.Clear, concise, and confident communication skills.Healthy appetite for risk.Aware of legal regulations impacting online content publishing.At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $115,000-$135,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.Vita Coco Co. is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
#J-18808-Ljbffr