Americas' SAP Users' Group
Associate Marketing Manager
Americas' SAP Users' Group, Chicago, Illinois, United States, 60290
Job Title:
Associate Marketing ManagerDepartment:
Marketing (Member Engagement Marketing Team)Reports To:
Senior Membership Marketing Manager
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.FLSA Status:
ExemptAbout ASUG:
Founded in 1991, Americas’ SAP Users’ Group (ASUG) is the world’s largest SAP user group, serving 2,300-plus businesses via company-wide memberships
.
ASUG is a Chicago-based organization that helps people and organizations get the most value from their investments in SAP technologies. We believe in the power of community and offer our member a wide range of in-person and virtual events, insightful webcasts, and member-told stories with endless opportunities for networking, education, and research. You’ll feel right at home in our community.Position Summary:
The Associate Marketing Manager is responsible for contributing to the overall marketing efforts of the Marketing team. This role will report to the Senior Membership Marketing Manager. The Associate Marketing Manager will work cross-functionally and collaboratively with various teams at ASUG, including but not limited to Event Operations, Enterprise Content, Membership, Acquisition, Communities, Editorial, Partner Success and Research to manage and implement marketing plans and multi-channel campaigns that drive member and nonmember engagement, support the ASUG content strategy and enable our Sales and Customer Success teams with tools and resources.Must be located in the greater Chicagoland areas to support hybrid model. The hybrid work model requires 2 days in our Chicago office/ 3 days remote per week.Essential Duties and Responsibilities:
To succeed in this role, you must be able to think strategically while executing and managing marketing project plans to maximize participation in each member engagement campaign.Develops and executes marketing strategies and go-to-market plans to support ASUG programs that optimize member engagement.Presents marketing strategy clearly and concisely to cross-functional teams and other relevant stakeholders as needed.Develops effective marketing solutions for internal partners by ensuring their programs are well-represented and incorporates feedback when finalizing marketing plans.Produces clear, engaging copy for email, print, website, and other marketing channels that aligns with ASUG's brand voice and resonates with the intended audience; collaborates with stakeholders to ensure the copy meets marketing requirements.Collaborates with the Creative and Digital Marketing teams to maintain brand consistency in design and messaging across all engagement marketing campaigns.During planning meetings and brainstorming sessions, they contribute their perspective to help teams align with marketing goals and objectives.Establishes marketing objectives and key performance indicators, then tracks metrics to gauge the effectiveness of marketing initiatives.Works cross functionally to develop sales enablement tools to support Customer Success and Sales teams.Works closely with campaign stakeholders to develop project plans for marketing campaigns, set launch targets, schedule emails, and identify key metrics and reporting needs.Represents ASUG at industry conferences, chapter meetings and other events to gain a deeper understanding of members' needs, incorporates this knowledge into marketing campaigns, and shares insights with colleagues.Keeps up to date on the latest marketing best practices and ensures member engagement campaigns adhere to them.Builds marketing emails, creates workflows, and implements campaigns in HubSpot.Creates basic creative assets needed for marketing using Canva or other software.Utilizes the department's software and systems, such as HubSpot, Monday.com, Microsoft Office (Word, Excel, PowerPoint), OneDrive, Cvent, Craft, Teams, and any new platforms implemented by the team, to complete assigned tasks.Updates Marketing team process documentation regularly.Qualifications:
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.Ability to communicate complex ideas in a concise and easy to understand manner.Excellent project management skills and the ability to manage multiple projects simultaneously.Strong communication skills and attention to detailAbility to operate in a fast-paced and collaborative environment.Driven to meet or exceed team expectations.Team-oriented, enjoys working with multiple teams on deliverables.Creative thinker who enjoys optimizing communications and trying new marketing tactics.Excellent listener, decision maker, and problem solver who takes initiative and demonstrates personal integrity.Strong work ethicExperience working with HubSpot, Cvent, Monday.com, AI writing tools just as Jasper or Grammarly and Canva a plus.Ability to learn new marketing software and systems.Ability to travel for company events; you must be comfortable with airline travel and the physical demands of working/exhibiting trade shows.Events may require non-traditional work hours.Education/Experience:Bachelor’s degree in marketing, communications, or a related focus. 4-6 years of professional experience in marketing strategy, copywriting, communications, and member engagement campaigns.Competencies:
To perform the job successfully, an individual should demonstrate the following:Customer First
– Comes to work every day with the mindset that by putting the customer first, we all win. Displays the ability to handle any situation with ease and the mindset to fix any problem promptly, all while exuding a positive attitude. Develops new approaches to meeting our members’ needs and promotes a member focus via consistent marketing messaging.Accountability
– Takes responsibility for oneself, the department and work of others.Speaks Directly
– Speaks directly with others versus around others. Demonstrated ability to handle and appropriately resolve differences of opinion.Curiosity
– Demonstrated interest in the role that people play in helping organizations embrace and get value from their technology investments.Achievement Focus
– Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals.Communications
– Exhibits excellent listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.Planning and Organization
– Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.Problem Solving
– Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.Language Ability:Read, analyze, and interpret business, professional, technical, or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers, and the public. Experience taking complex technical ideas or language and making it accessible for general readers a plus.Mathematical Ability:Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Compute rate, ratio, and percent, and create and interpret bar graphs.Reasoning Ability:Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Computer Skills:Candidates must possess a strong foundation in Microsoft Office Suite (Word, Outlook, and Excel), web-based marketing technologies as well as the ability to utilize and adapt to new technology and processes in the marketing department as needed. CRM experience such as HubSpot, and experience with virtual event platforms (such as Cvent), Canva, AI writing tools just as Jasper or Grammarly and Monday.com are a plus.Certificates and Licenses:No certificates or licenses are required but HubSpot certifications are a plus.Work Environment:When working remotely, you are required to have a workspace with internet connection and must be able to accommodate video calls.When onsite or in the office, the noise level in the work environment is usually moderate. All work environments are indoors. General working hours are 8 am-5 pm, Monday-Friday in Central time; accommodation can be made for other time zones. Some non-traditional working hours may be required either remotely or onsite.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to talk or listen. The employee is frequently required to sit and use their hands to finger, handle, or feel. The employee is occasionally required to stand, walk and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include the ability to adjust focus.During travel periods employees will be required to stand for long periods of time.The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
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Associate Marketing ManagerDepartment:
Marketing (Member Engagement Marketing Team)Reports To:
Senior Membership Marketing Manager
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.FLSA Status:
ExemptAbout ASUG:
Founded in 1991, Americas’ SAP Users’ Group (ASUG) is the world’s largest SAP user group, serving 2,300-plus businesses via company-wide memberships
.
ASUG is a Chicago-based organization that helps people and organizations get the most value from their investments in SAP technologies. We believe in the power of community and offer our member a wide range of in-person and virtual events, insightful webcasts, and member-told stories with endless opportunities for networking, education, and research. You’ll feel right at home in our community.Position Summary:
The Associate Marketing Manager is responsible for contributing to the overall marketing efforts of the Marketing team. This role will report to the Senior Membership Marketing Manager. The Associate Marketing Manager will work cross-functionally and collaboratively with various teams at ASUG, including but not limited to Event Operations, Enterprise Content, Membership, Acquisition, Communities, Editorial, Partner Success and Research to manage and implement marketing plans and multi-channel campaigns that drive member and nonmember engagement, support the ASUG content strategy and enable our Sales and Customer Success teams with tools and resources.Must be located in the greater Chicagoland areas to support hybrid model. The hybrid work model requires 2 days in our Chicago office/ 3 days remote per week.Essential Duties and Responsibilities:
To succeed in this role, you must be able to think strategically while executing and managing marketing project plans to maximize participation in each member engagement campaign.Develops and executes marketing strategies and go-to-market plans to support ASUG programs that optimize member engagement.Presents marketing strategy clearly and concisely to cross-functional teams and other relevant stakeholders as needed.Develops effective marketing solutions for internal partners by ensuring their programs are well-represented and incorporates feedback when finalizing marketing plans.Produces clear, engaging copy for email, print, website, and other marketing channels that aligns with ASUG's brand voice and resonates with the intended audience; collaborates with stakeholders to ensure the copy meets marketing requirements.Collaborates with the Creative and Digital Marketing teams to maintain brand consistency in design and messaging across all engagement marketing campaigns.During planning meetings and brainstorming sessions, they contribute their perspective to help teams align with marketing goals and objectives.Establishes marketing objectives and key performance indicators, then tracks metrics to gauge the effectiveness of marketing initiatives.Works cross functionally to develop sales enablement tools to support Customer Success and Sales teams.Works closely with campaign stakeholders to develop project plans for marketing campaigns, set launch targets, schedule emails, and identify key metrics and reporting needs.Represents ASUG at industry conferences, chapter meetings and other events to gain a deeper understanding of members' needs, incorporates this knowledge into marketing campaigns, and shares insights with colleagues.Keeps up to date on the latest marketing best practices and ensures member engagement campaigns adhere to them.Builds marketing emails, creates workflows, and implements campaigns in HubSpot.Creates basic creative assets needed for marketing using Canva or other software.Utilizes the department's software and systems, such as HubSpot, Monday.com, Microsoft Office (Word, Excel, PowerPoint), OneDrive, Cvent, Craft, Teams, and any new platforms implemented by the team, to complete assigned tasks.Updates Marketing team process documentation regularly.Qualifications:
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.Ability to communicate complex ideas in a concise and easy to understand manner.Excellent project management skills and the ability to manage multiple projects simultaneously.Strong communication skills and attention to detailAbility to operate in a fast-paced and collaborative environment.Driven to meet or exceed team expectations.Team-oriented, enjoys working with multiple teams on deliverables.Creative thinker who enjoys optimizing communications and trying new marketing tactics.Excellent listener, decision maker, and problem solver who takes initiative and demonstrates personal integrity.Strong work ethicExperience working with HubSpot, Cvent, Monday.com, AI writing tools just as Jasper or Grammarly and Canva a plus.Ability to learn new marketing software and systems.Ability to travel for company events; you must be comfortable with airline travel and the physical demands of working/exhibiting trade shows.Events may require non-traditional work hours.Education/Experience:Bachelor’s degree in marketing, communications, or a related focus. 4-6 years of professional experience in marketing strategy, copywriting, communications, and member engagement campaigns.Competencies:
To perform the job successfully, an individual should demonstrate the following:Customer First
– Comes to work every day with the mindset that by putting the customer first, we all win. Displays the ability to handle any situation with ease and the mindset to fix any problem promptly, all while exuding a positive attitude. Develops new approaches to meeting our members’ needs and promotes a member focus via consistent marketing messaging.Accountability
– Takes responsibility for oneself, the department and work of others.Speaks Directly
– Speaks directly with others versus around others. Demonstrated ability to handle and appropriately resolve differences of opinion.Curiosity
– Demonstrated interest in the role that people play in helping organizations embrace and get value from their technology investments.Achievement Focus
– Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals.Communications
– Exhibits excellent listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.Planning and Organization
– Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.Problem Solving
– Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.Language Ability:Read, analyze, and interpret business, professional, technical, or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers, and the public. Experience taking complex technical ideas or language and making it accessible for general readers a plus.Mathematical Ability:Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Compute rate, ratio, and percent, and create and interpret bar graphs.Reasoning Ability:Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Computer Skills:Candidates must possess a strong foundation in Microsoft Office Suite (Word, Outlook, and Excel), web-based marketing technologies as well as the ability to utilize and adapt to new technology and processes in the marketing department as needed. CRM experience such as HubSpot, and experience with virtual event platforms (such as Cvent), Canva, AI writing tools just as Jasper or Grammarly and Monday.com are a plus.Certificates and Licenses:No certificates or licenses are required but HubSpot certifications are a plus.Work Environment:When working remotely, you are required to have a workspace with internet connection and must be able to accommodate video calls.When onsite or in the office, the noise level in the work environment is usually moderate. All work environments are indoors. General working hours are 8 am-5 pm, Monday-Friday in Central time; accommodation can be made for other time zones. Some non-traditional working hours may be required either remotely or onsite.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to talk or listen. The employee is frequently required to sit and use their hands to finger, handle, or feel. The employee is occasionally required to stand, walk and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include the ability to adjust focus.During travel periods employees will be required to stand for long periods of time.The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
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