Expedia, Inc.
Marketing Manager, Organic Mobile App
Expedia, Inc., Washington, District of Columbia, us, 20022
Marketing Manager, Organic Mobile App Apply locations: Washington - Seattle Campus
Increase your chances of an interview by reading the following overview of this role before making an application.Time type: Full timePosted on: Posted 3 Days AgoJob requisition id: R-90131If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the
Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.Marketing Manager, Organic Mobile AppThis is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.You will join the surging travel industry and help drive the business forward while working on impactful and complex problems. If you are energized by the idea of delivering business outcomes by rolling up your sleeves and making an impact, then you'll be a great fit.This role will be in the team responsible for optimizing the global presence of Expedia Group apps in App Store and Play Store. To be successful in this role, you will be analytical, curious, detail-oriented, possess good verbal and written communication skills, and be comfortable in taking action independently. Candidates must demonstrate great analytical skills, creative problem-solving, and strategic thinking.What you will doApp store optimization to enhance organic visibility to drive installsAnalyze data to identify opportunities and implement effective solutionsDevelop and execute testing roadmaps, including determining milestones and priorities for different phasesMonitor changes and updates to app store algorithms and identify new opportunitiesIdentify opportunities for process improvements and operational automationImplement and maintain reporting and dashboards to track performance and progressCollaborate with internal and external stakeholders to balance multiple business prioritiesManage cross-functional projects by simplifying complex issues and ensuring clear communicationWho you areMaster’s or Bachelor’s in Computer Science/Management/Statistics or related field or equivalent related professional experience5+ years of relevant experience in tech and highly analytical environmentASO (keyword and store listing optimization, product page testing) or SEO knowledgeFamiliarity with App Store/Google Play algorithm rulesAdvanced analytical and statistical skillsFunctional/technical Skills (SQL/data mining and visualization)Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.Excellent presentation and communication skillsAble to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendationsAdvanced understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)Demonstrated strong ownership and bias for actionThe total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.About Expedia GroupExpedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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Increase your chances of an interview by reading the following overview of this role before making an application.Time type: Full timePosted on: Posted 3 Days AgoJob requisition id: R-90131If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the
Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.Marketing Manager, Organic Mobile AppThis is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.You will join the surging travel industry and help drive the business forward while working on impactful and complex problems. If you are energized by the idea of delivering business outcomes by rolling up your sleeves and making an impact, then you'll be a great fit.This role will be in the team responsible for optimizing the global presence of Expedia Group apps in App Store and Play Store. To be successful in this role, you will be analytical, curious, detail-oriented, possess good verbal and written communication skills, and be comfortable in taking action independently. Candidates must demonstrate great analytical skills, creative problem-solving, and strategic thinking.What you will doApp store optimization to enhance organic visibility to drive installsAnalyze data to identify opportunities and implement effective solutionsDevelop and execute testing roadmaps, including determining milestones and priorities for different phasesMonitor changes and updates to app store algorithms and identify new opportunitiesIdentify opportunities for process improvements and operational automationImplement and maintain reporting and dashboards to track performance and progressCollaborate with internal and external stakeholders to balance multiple business prioritiesManage cross-functional projects by simplifying complex issues and ensuring clear communicationWho you areMaster’s or Bachelor’s in Computer Science/Management/Statistics or related field or equivalent related professional experience5+ years of relevant experience in tech and highly analytical environmentASO (keyword and store listing optimization, product page testing) or SEO knowledgeFamiliarity with App Store/Google Play algorithm rulesAdvanced analytical and statistical skillsFunctional/technical Skills (SQL/data mining and visualization)Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.Excellent presentation and communication skillsAble to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendationsAdvanced understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)Demonstrated strong ownership and bias for actionThe total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.About Expedia GroupExpedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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