dentsu international
Associate Director, Mobile App Marketing
dentsu international, Austin, Texas, us, 78716
Full-timeCompany Description
WE WELCOME REMOTE U.S. BASED CANDIDATES
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Job Description We're looking for an Associate Director, Mobile App Marketing to develop best in class strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and cross-functional teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results, and curiosity to pursue client growth.Key Accountabilities:Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.Track and measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights.Immerse yourself in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.Qualifications
You Have:4-6+ years of experience with a portion of time dedicated to managing Mobile App performance marketing campaigns.Experience delivering customer acquisition growth and optimization across all main mobile app metrics.Knowledge of the Mobile App space, performance marketing, market development, and trends.Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social, and Attribution.Hands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower, and/or others.Broad range of experience managing across verticals and direct response/branded campaigns.Additional Information
The anticipated salary range for this position is $68,000-$110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.
A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.Employees from diverse or underrepresented backgrounds are encouraged to apply.
#J-18808-Ljbffr
WE WELCOME REMOTE U.S. BASED CANDIDATES
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Job Description We're looking for an Associate Director, Mobile App Marketing to develop best in class strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and cross-functional teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results, and curiosity to pursue client growth.Key Accountabilities:Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.Track and measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights.Immerse yourself in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.Qualifications
You Have:4-6+ years of experience with a portion of time dedicated to managing Mobile App performance marketing campaigns.Experience delivering customer acquisition growth and optimization across all main mobile app metrics.Knowledge of the Mobile App space, performance marketing, market development, and trends.Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social, and Attribution.Hands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower, and/or others.Broad range of experience managing across verticals and direct response/branded campaigns.Additional Information
The anticipated salary range for this position is $68,000-$110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.
A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.Employees from diverse or underrepresented backgrounds are encouraged to apply.
#J-18808-Ljbffr