Logo
Dentsu

Associate Director, Mobile App Marketing

Dentsu, Denver, Colorado, United States, 80219


Employer Industry:

Marketing and Advertising

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Why consider this job opportunity:Salary up to $110,400Comprehensive benefits package including medical, dental, vision, and 401(k) matchingOpportunity for career advancement and growth within a global organizationWork remotely from anywhere in the U.S.Chance to work with innovative marketing strategies and cutting-edge technologyEncouragement for applicants from diverse or underrepresented backgrounds

What to Expect (Job Responsibilities):Develop and implement strategic plans for mobile app marketing campaignsLead growth marketing strategies to increase installs, users, and revenue for the mobile appManage multi-channel marketing efforts including SEM, social media, and influencer campaignsTrack, measure, and analyze campaign success, optimizing performance based on data insightsGain a deep understanding of clients' business models and success metrics

What is Required (Qualifications):4-6+ years of experience in managing mobile app performance marketing campaignsProven track record of customer acquisition growth across mobile app metricsKnowledge of performance marketing, market development, and trends in the mobile app spaceExperience with app analytic tools such as Google Analytics and AdjustAbility to manage campaigns across various channels including Paid Search, Display Media, and Social

How to Stand Out (Preferred Qualifications):Experience in leading direct response and branded campaigns across multiple verticalsFamiliarity with how mobile apps intersect with channel teams and marketing strategies

#J-18808-Ljbffr