Article Student Living
Digital Marketing Specialist
Article Student Living, Chicago, Illinois, United States, 60290
Home Office, 311 N. Green Street, Chicago, Illinois, United States of America Req #209
Find out more about this role by reading the information below, then apply to be considered.Monday, July 29, 2024Article Student Living is looking for a Digital Marketing Specialist to join our team. As the Digital Marketing Specialist, you’ll oversee the implementation, optimization, and ongoing management of a portfolio of properties' paid and organic digital marketing efforts. You will build campaigns that work and ensure our processes are always working better. We are looking for someone creative and motivated to lead this initiative. If you’re a fan of working for a growing and progressive company, this is a great opportunity.Article Student Living provides the best experience for student residents living in our communities. We do this by putting people first—both our residents and our employees. We believe in investing in our people through superb training and support, generous employee benefits and perks, and opportunities for career advancement by growing throughout our portfolio.The Digital Marketing Specialist will report to the Digital Marketing Manager.You will work in a remote setting.Responsibilities:
Grow P.P.C. (Pay-Per-Click) campaigns across Google, Meta, TikTok, and SnapchatAudit and update websites to ensure accurate content, branding, and functionalityImplement organic social media strategy by auditing content, analyzing performance, and identifying areas of improvementCollaborate with a portfolio of properties to create a marketing presence both online and in-personAnalyze organic and paid marketing performance and identify opportunities to improve GoalsComplete competitor analysis to ensure that digital marketing efforts are outperforming the marketResearch and implement upcoming digital marketing tactics and toolsUse A.I. to maximize efficiency in daily workflows and identify creative solutionsYour Track Record:
Bachelor’s degree in Marketing, Communications, Business, or a related field2+ years experience overseeing P.P.C. advertising campaigns with an emphasis on Google Ads and Meta, TikTok, and SnapchatExperience managing on-site, technical, and off-site SEOExperience managing organic social media contentConfidence in managing multiple clients/brands at onceAbility to interpret data and present relevant insightsComfort using Google Analytics, Google Ads, and Meta Business SuiteYour Style:
A communicator who is straightforward, connects well with others, and shares best practicesYou’re a team player who believes growth comes from thoughtful, constructive criticismA thinker who comes up with intelligent solutions to new challengesYou love finding the perfect balance of solutions that are creative and data-drivenLike us, you help foster an environment that is uplifting and encouragingBenefits:
Health (PPO or HSA), dental, and visionFlexible PTO13 paid holidays401K – 100% match up to 5%Annual review and bonus programPaid parental leaveArticle Student Living provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, or any other characteristic protected by applicable federal, state or local law.
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Find out more about this role by reading the information below, then apply to be considered.Monday, July 29, 2024Article Student Living is looking for a Digital Marketing Specialist to join our team. As the Digital Marketing Specialist, you’ll oversee the implementation, optimization, and ongoing management of a portfolio of properties' paid and organic digital marketing efforts. You will build campaigns that work and ensure our processes are always working better. We are looking for someone creative and motivated to lead this initiative. If you’re a fan of working for a growing and progressive company, this is a great opportunity.Article Student Living provides the best experience for student residents living in our communities. We do this by putting people first—both our residents and our employees. We believe in investing in our people through superb training and support, generous employee benefits and perks, and opportunities for career advancement by growing throughout our portfolio.The Digital Marketing Specialist will report to the Digital Marketing Manager.You will work in a remote setting.Responsibilities:
Grow P.P.C. (Pay-Per-Click) campaigns across Google, Meta, TikTok, and SnapchatAudit and update websites to ensure accurate content, branding, and functionalityImplement organic social media strategy by auditing content, analyzing performance, and identifying areas of improvementCollaborate with a portfolio of properties to create a marketing presence both online and in-personAnalyze organic and paid marketing performance and identify opportunities to improve GoalsComplete competitor analysis to ensure that digital marketing efforts are outperforming the marketResearch and implement upcoming digital marketing tactics and toolsUse A.I. to maximize efficiency in daily workflows and identify creative solutionsYour Track Record:
Bachelor’s degree in Marketing, Communications, Business, or a related field2+ years experience overseeing P.P.C. advertising campaigns with an emphasis on Google Ads and Meta, TikTok, and SnapchatExperience managing on-site, technical, and off-site SEOExperience managing organic social media contentConfidence in managing multiple clients/brands at onceAbility to interpret data and present relevant insightsComfort using Google Analytics, Google Ads, and Meta Business SuiteYour Style:
A communicator who is straightforward, connects well with others, and shares best practicesYou’re a team player who believes growth comes from thoughtful, constructive criticismA thinker who comes up with intelligent solutions to new challengesYou love finding the perfect balance of solutions that are creative and data-drivenLike us, you help foster an environment that is uplifting and encouragingBenefits:
Health (PPO or HSA), dental, and visionFlexible PTO13 paid holidays401K – 100% match up to 5%Annual review and bonus programPaid parental leaveArticle Student Living provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, or any other characteristic protected by applicable federal, state or local law.
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