Corenic Construction
Senior Marketing Manager
Corenic Construction, Upper Marlboro, Maryland, United States, 20774
Corenic Construction Group , a leader in the Washington, DC construction industry, and named 2022 Winning General Contractor by the AGC of Metropolitan Washington, DC is seeking talent for their corporate office.At Corenic, a commitment made is a commitment delivered!Our Core Values:QualityInnovationIntegrityCollaborationWe stand by our Core Values with our clients, our partners and our employees. As a member of our valued team, you will have the opportunity to not only grow professionally but use these core values in every aspect of your work.Our Opportunity:Corenic is seeking a
Senior
Marketing Manager
to expand our marketing department, to support both internal and external marketing efforts of the organization. Our ideal candidate will be able to understand, articulate and provide insight to our marketing, business development, social media, and proposal processes.This position is an integral part of the Marketing Department. As the Marketing Manager you will report directly to the President to increase both internal and external marketing initiatives.GENERAL DESCRIPTION OF POSITION
Do you have the following skills, experience and drive to succeed in this role Find out below.In support of the marketing functions of the organization, the Senior Marketing Manager is responsible for carrying out the following essential duties and responsibilities, either directly or through the assistance or coordination with other members of the marketing and administrative team. This role assists the President with the following essential duties and responsibilities:INTERNAL MARKETING:Assists with Corenic’s internal marketing and communications initiativesSupports fundraising activities and maintains President's donor contact information; assist President in reviewing fundraising and sponsorship opportunities making sure they are beneficial for Corenic.Designs and creates marketing materials including brochures, announcements, invitations, and forms.Supports the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketingIndependently coordinates marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateralCoordinates product, event, or content email marketing campaigns, including copy, scheduling, testing, and database managementAssists with developing and managing content and social media marketing programs, including blogs, internal and external newsletter (Constant Contact) and public relations effortsEvaluates and monitors campaign performanceResearches audience preferences and discover current trendsCreates engaging text, image, and video contentEdits and formats company resumesEXTERNAL MARKETINGAssists in management and follow up of marketing and communications in the organization to ensure follow-through on meetings, opportunities, and ideas for collaboration, etc., and ensures these efforts are effectively and efficiently carried out, and contacts are kept up to date.Leads Corenic’s external marketing and communications initiatives while also supporting the President'sbusiness development effortsProvide external support at industry events with the ability to speak to Corenic’s capabilities and business verticalsManages relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitivenessFacilitates online conversations with customers and respond to queriesSOCIAL MEDIA MARKETING:Leads and directs marketing activities by maintaining current website information, social media posts, community and volunteer activities, corporate branding, image-wear, and promotional items with the Administrative and Marketing team.Creates, proofreads, and edits copy for various marketing channels, ensuring consistent voiceon an ongoing basis by analyzing key metrics and creating comprehensive reportsDesigns posts to sustain readers’ curiosity and create buzz around new servicesMeasures web traffic and monitor SEOStays up to date with changes in all social platforms ensuring maximum effectivenessReports on online reviews and feedback from customers and fansDevelops an optimal posting schedule, considering web traffic and customer engagement metricsBuilds a public brand for Corenic ConstructionOversees social media accounts’ layoutThe ideal candidate will have the following experience, skills and qualifications:Bachelor’s Degree in Marketing, Business Administration, or related field and 6-8 years’ experience in similar position; or equivalent combination of education and experienceConstruction industry experience preferred but not requiredExcellent written and oral communication skills; strong editing skills with a keen eye for detailExcellent interpersonal skills with the capability to engage with both internal and external customers, partners, vendors and industry professionals to communicate Corenic capabilities and business verticals, projects and successesWell-organized, skilled in setting priorities and meeting deadlines, and able to handle multiple tasks simultaneouslyWorks well independently and in teams; pro-active in anticipating work requirements and problem solvingSkilled in Microsoft Office ,as well as employee engagement tools, such as SurveyMonkey, etc.Prior experience with marketing, social media and website platformsKnowledge of market research, surveys, and data analyticsKnowledge and experience utilizing various social media platformsExperience planning and leading corporate initiativesExperience and/or familiarity with international development desiredWe offer a wide range ofbenefits including:Comprehensive health insurance (medical, dental, vision, disability, life)Matching 401kPaid time offParental leaveProfessional development assistance and training programsEmployee referral programCorenic Construction Group is an Equal Opportunity Employer (EOE).Employment decisions are made without regard to sex, gender, race, ethnicity, religion, disability, or any other protected class under federal and required state laws.
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Senior
Marketing Manager
to expand our marketing department, to support both internal and external marketing efforts of the organization. Our ideal candidate will be able to understand, articulate and provide insight to our marketing, business development, social media, and proposal processes.This position is an integral part of the Marketing Department. As the Marketing Manager you will report directly to the President to increase both internal and external marketing initiatives.GENERAL DESCRIPTION OF POSITION
Do you have the following skills, experience and drive to succeed in this role Find out below.In support of the marketing functions of the organization, the Senior Marketing Manager is responsible for carrying out the following essential duties and responsibilities, either directly or through the assistance or coordination with other members of the marketing and administrative team. This role assists the President with the following essential duties and responsibilities:INTERNAL MARKETING:Assists with Corenic’s internal marketing and communications initiativesSupports fundraising activities and maintains President's donor contact information; assist President in reviewing fundraising and sponsorship opportunities making sure they are beneficial for Corenic.Designs and creates marketing materials including brochures, announcements, invitations, and forms.Supports the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketingIndependently coordinates marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateralCoordinates product, event, or content email marketing campaigns, including copy, scheduling, testing, and database managementAssists with developing and managing content and social media marketing programs, including blogs, internal and external newsletter (Constant Contact) and public relations effortsEvaluates and monitors campaign performanceResearches audience preferences and discover current trendsCreates engaging text, image, and video contentEdits and formats company resumesEXTERNAL MARKETINGAssists in management and follow up of marketing and communications in the organization to ensure follow-through on meetings, opportunities, and ideas for collaboration, etc., and ensures these efforts are effectively and efficiently carried out, and contacts are kept up to date.Leads Corenic’s external marketing and communications initiatives while also supporting the President'sbusiness development effortsProvide external support at industry events with the ability to speak to Corenic’s capabilities and business verticalsManages relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitivenessFacilitates online conversations with customers and respond to queriesSOCIAL MEDIA MARKETING:Leads and directs marketing activities by maintaining current website information, social media posts, community and volunteer activities, corporate branding, image-wear, and promotional items with the Administrative and Marketing team.Creates, proofreads, and edits copy for various marketing channels, ensuring consistent voiceon an ongoing basis by analyzing key metrics and creating comprehensive reportsDesigns posts to sustain readers’ curiosity and create buzz around new servicesMeasures web traffic and monitor SEOStays up to date with changes in all social platforms ensuring maximum effectivenessReports on online reviews and feedback from customers and fansDevelops an optimal posting schedule, considering web traffic and customer engagement metricsBuilds a public brand for Corenic ConstructionOversees social media accounts’ layoutThe ideal candidate will have the following experience, skills and qualifications:Bachelor’s Degree in Marketing, Business Administration, or related field and 6-8 years’ experience in similar position; or equivalent combination of education and experienceConstruction industry experience preferred but not requiredExcellent written and oral communication skills; strong editing skills with a keen eye for detailExcellent interpersonal skills with the capability to engage with both internal and external customers, partners, vendors and industry professionals to communicate Corenic capabilities and business verticals, projects and successesWell-organized, skilled in setting priorities and meeting deadlines, and able to handle multiple tasks simultaneouslyWorks well independently and in teams; pro-active in anticipating work requirements and problem solvingSkilled in Microsoft Office ,as well as employee engagement tools, such as SurveyMonkey, etc.Prior experience with marketing, social media and website platformsKnowledge of market research, surveys, and data analyticsKnowledge and experience utilizing various social media platformsExperience planning and leading corporate initiativesExperience and/or familiarity with international development desiredWe offer a wide range ofbenefits including:Comprehensive health insurance (medical, dental, vision, disability, life)Matching 401kPaid time offParental leaveProfessional development assistance and training programsEmployee referral programCorenic Construction Group is an Equal Opportunity Employer (EOE).Employment decisions are made without regard to sex, gender, race, ethnicity, religion, disability, or any other protected class under federal and required state laws.
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