Metagenics, Inc.
Director of CRM & Lifecycle Marketing
Metagenics, Inc., Aliso Viejo, California, United States, 92656
About Metagenics
To be considered for an interview, please make sure your application is full in line with the job specs as found below.Metagenics
believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness), the Metagenics team is dedicated to providing effective nutritional products and solutions for healthcare professionals.
People Culture First
We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team is a prime example of the power of a people-first approach.
The RoleAs the Director, CRM, you will be responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention. You will lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation.
Key Responsibilities
Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.
Lead a team to design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.
Basic Requirements
Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
8+ years in CRM, customer retention, or related roles, preferably within the DTC industry.
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
Passion for delivering exceptional customer experiences and a customer-centric mindset.
Compensation
The current range for this role based out of Aliso Viejo, CA is $157,000/yr. to $175,000/yr. This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Health and Wellness:
Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Free mental health resources through wayForward
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!
A minimum of two workdays per week are to be conducted at the Aliso Viejo office: 25 Enterprise, Aliso Viejo, CA 92656 for local candidates. The remaining workdays may be conducted from a remote location. Remote candidates will be considered for this position, preferably in PST time zone.
Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion, and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.
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To be considered for an interview, please make sure your application is full in line with the job specs as found below.Metagenics
believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness), the Metagenics team is dedicated to providing effective nutritional products and solutions for healthcare professionals.
People Culture First
We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team is a prime example of the power of a people-first approach.
The RoleAs the Director, CRM, you will be responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention. You will lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation.
Key Responsibilities
Develop and execute a comprehensive CRM strategy that aligns with the company's goals and objectives for customer engagement, loyalty, and retention.
Lead a team to design, implement, and optimize CRM programs across various channels, including email, SMS, push notifications, and in-app messaging.
Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
Implement marketing automation tools and CRM platforms to automate and streamline customer interactions, ensuring efficient and scalable processes.
Define and monitor key performance metrics related to CRM effectiveness, such as customer lifetime value, customer satisfaction, and retention rates.
Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty.
Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of CRM initiatives.
Basic Requirements
Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
8+ years in CRM, customer retention, or related roles, preferably within the DTC industry.
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution.
Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams.
Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs.
Passion for delivering exceptional customer experiences and a customer-centric mindset.
Compensation
The current range for this role based out of Aliso Viejo, CA is $157,000/yr. to $175,000/yr. This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Health and Wellness:
Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Free mental health resources through wayForward
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!
A minimum of two workdays per week are to be conducted at the Aliso Viejo office: 25 Enterprise, Aliso Viejo, CA 92656 for local candidates. The remaining workdays may be conducted from a remote location. Remote candidates will be considered for this position, preferably in PST time zone.
Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion, and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.
#J-18808-Ljbffr