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GradBay

Marketing Manager

GradBay, Chicago, Illinois, United States, 60290


Job Title: Affiliate Marketing ManagerLocation: Englewood, ChicagoSalary: $96,000 - $137,000 + benefitsThe Company

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.One of the leading, and Fortune 200, companies in the pay-TV industry and provides a range of television services to consumers across the country including Satellite Television, Internet Streaming Services and Wireless Services.Job DescriptionYou will join the company as an Affiliate Marketing Manager who will be responsible for the operations and growth of our affiliate program. This role will also be responsible for the acquisition of new partner channels that will grow sustainable long-term revenue. We are seeking an experienced Manager of Affiliate Programs who has a proven track record of growing and scaling affiliate programs into new pools, platforms, and partnerships to unlock new revenue streams.Key Responsibilities:Develop and oversee the strategic vision for the affiliate channelRecruit and activate new affiliate partners, and manage and optimize existing affiliate partnersManage day-to-day maintenance and reporting of programsDevelop strategic partnerships for existing and new affiliates and current and prospective publishersSource paid placement opportunities and evaluate the potential of these campaigns to maximize conversion volume and ROMIServe as the dedicated point of contact for alignment, communication, and escalation to improve operational scalabilitySupport strategic, operational, and financial planning and ensure decisions are in line with overall company goalsCreate the strategy and action plan to monetize all forms of trafficLead the efforts to grow unique site visits and other performance KPIs with an omni-channel approach from internal and network/affiliate traffic sourcesManage external contractors and/or vendors where applicableSkills, Experience and RequirementsBA and preferred MBA or Masters Degree in economics, marketing, finance, or related fields4+ years of relevant professional experience in affiliate marketing7+ years of marketing experienceExperience using market-leading affiliate tracking SaaS, such as Impact, Partnerize, or Commission JunctionExperience with marketing analytics tools; Tableau and Adobe Analytics preferredKnowledge of marketing metrics (ex: CAC, CLV, PPC, CPA, CPM, etc.)Strong quantitative and analytical skills including working with budgets and efficiency KPIsAbility to forecast, track performance, and make strategic changes as necessary to achieve targetsProven track record of running paid media campaigns and optimizing them for maximum return on spendHave experience with large agency affiliate networks and affiliate cost-per-sale networksKnowledge of platform pixels, UTM tags, tracking and attributionDigital marketing knowledge of how affiliates can collaborate with SEO, Paid, and other marketing channels to improve overall performance

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