West Monroe
Marketing manager
West Monroe, Chicago, Illinois, United States, 60290
Minimum Requirements
Bachelor’s degree in Business, Communications, Marketing / Advertising (or related field of study) required10 years of integrated B2B marketing experience, preferably specific to healthcare, life sciences or a professional services environmentStrong writing and editing skills as well as verbal communication skillsProficient in Microsoft Office Suite SoftwareExperience working under tight deadlines and a fast-paced environmentAbility to manage projects from conception through completionAbility to work both independently and within a team environmentVery organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communicationsStrong analytical skills, ability to solve problems and attention to detail are keyResponsibilities
This role will develop and execute a go-to-market strategy aligned with practice goalsYou will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including primary research, articles, and videos, developing differentiated messaging as well as leading event strategy and management for tradeshows and conferencesWe are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goalsThis position will work closely with members of the marketing, business development, healthcare and life sciences and leadership teamsConduct market research and competitor analysis to help inform practice strategyDesign and execute our go-to-market strategy across all target audiences (including, but not limited to health plan, dental plan, provider and life sciences)Research, evaluate, and build business cases around new marketing opportunitiesManage marketing execution for the firm’s healthcare and life sciences practice, including thought leadership, events and tradeshows, business development support and marketing campaignsManage content creation across all categories primary research, articles, videos, etcInterest and availability to attend healthcare-related eventsAssist with internal and external marketing communicationsPartner with leadership to execute pre- and post-event outreach for events and develop targeted campaignsMeasure, analyze and report on ROI across marketing campaigns and initiativesManage ongoing healthcare and life sciences marketing budgetLead client nurturing campaigns to stay top of mind at existing healthcare and life sciences clientsPartner with leadership on marketing healthcare assets through innovative marketing techniques and programsCompany information
Do you have the skills to fill this role Read the complete details below, and make your application today.West Monroe is a digital services firm that was born in technology but built for business—partnering with companies in transformative industries to deliver quantifiable financial value. We believe that digital is a mindset—not a project, a team, or a destination—and it’s something companies become, not something they do. That’s why we work in diverse, multidisciplinary teams that blend management consulting, digital design, and product engineering to move companies from traditional ways of working to digital operating models—and create experiences that transcend the digital and physical worlds. Connected by the 13 founding values that drive our culture, our 2,400 employees work collaboratively across the firm with the belief that your success is our success. Visit WestMonroe.com to learn more.
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Bachelor’s degree in Business, Communications, Marketing / Advertising (or related field of study) required10 years of integrated B2B marketing experience, preferably specific to healthcare, life sciences or a professional services environmentStrong writing and editing skills as well as verbal communication skillsProficient in Microsoft Office Suite SoftwareExperience working under tight deadlines and a fast-paced environmentAbility to manage projects from conception through completionAbility to work both independently and within a team environmentVery organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communicationsStrong analytical skills, ability to solve problems and attention to detail are keyResponsibilities
This role will develop and execute a go-to-market strategy aligned with practice goalsYou will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including primary research, articles, and videos, developing differentiated messaging as well as leading event strategy and management for tradeshows and conferencesWe are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goalsThis position will work closely with members of the marketing, business development, healthcare and life sciences and leadership teamsConduct market research and competitor analysis to help inform practice strategyDesign and execute our go-to-market strategy across all target audiences (including, but not limited to health plan, dental plan, provider and life sciences)Research, evaluate, and build business cases around new marketing opportunitiesManage marketing execution for the firm’s healthcare and life sciences practice, including thought leadership, events and tradeshows, business development support and marketing campaignsManage content creation across all categories primary research, articles, videos, etcInterest and availability to attend healthcare-related eventsAssist with internal and external marketing communicationsPartner with leadership to execute pre- and post-event outreach for events and develop targeted campaignsMeasure, analyze and report on ROI across marketing campaigns and initiativesManage ongoing healthcare and life sciences marketing budgetLead client nurturing campaigns to stay top of mind at existing healthcare and life sciences clientsPartner with leadership on marketing healthcare assets through innovative marketing techniques and programsCompany information
Do you have the skills to fill this role Read the complete details below, and make your application today.West Monroe is a digital services firm that was born in technology but built for business—partnering with companies in transformative industries to deliver quantifiable financial value. We believe that digital is a mindset—not a project, a team, or a destination—and it’s something companies become, not something they do. That’s why we work in diverse, multidisciplinary teams that blend management consulting, digital design, and product engineering to move companies from traditional ways of working to digital operating models—and create experiences that transcend the digital and physical worlds. Connected by the 13 founding values that drive our culture, our 2,400 employees work collaboratively across the firm with the belief that your success is our success. Visit WestMonroe.com to learn more.
#J-18808-Ljbffr