Disney Interactive Media Group
Digital Marketing Coordinator, Disney+
Disney Interactive Media Group, Glendale, California, us, 91222
Job Summary:
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney+ Digital Marketing team oversees digital campaign strategy, social programming, and engagement for @DisneyPlus social platforms. This includes the development, strategy, planning, publishing, and operations for @DisneyPlus (domestic and international) across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, amplification of Disney+ content and product priorities, title marketing campaign integration, and cross-line-of-business support.
The Digital Marketing Coordinator is responsible for developing and influencing social media strategies and tactics that expand Disney+ social media presence and are in alignment with communications business objectives. The goal is to find creative ways to build brand trust and loyalty within internal and external audiences, as well as achieve the greatest reach and shareability through compelling visual storytelling and content. The ideal candidate thrives in an agile and collaborative environment, is willing to take risks and share original, clever and innovative ideas, and has a deep passion for the Disney+ brand. Experience with all aspects of social media and an avid user of various social platforms, especially TikTok, is required for this role.
This person works closely with team members within Disney+ Digital Marketing, Disney Entertainment, and Disney+ Creative and Marketing Strategy across social and digital marketing initiatives. They will manage projects for campaigns as defined by team leadership.
Responsibilities:
Under the guidance of Managers, this role's responsibilities include supporting Disney+ social in the following areas:
Social Media Coordination
Daily programming support for social content across all platforms for @DisneyPlus platformsCurate community engagement and user generated content for team leader reviewAssist specialists and managers in copy and creative consistent with brand voice and campaign positioningIdeate new social concepts to engage digital audiences, leveraging brand-safe trendsAttend brainstorms and meetings for future projects, ensuring cross-team coordination
Project & Operations Coordination
Data input, updates, and maintenance of daily programming and monthly calendars using AirtableTagging for reporting, calendar maintenance, and asset management in collaboration with specialists and coordinatorsLiaise daily with teams, including social and digital campaign team, for priorities amplification in line with Disney+ Brand and Title supportDraft strategy briefs, and document support plans as assigned by team leaderCollaborate with internal teams throughout content development lifecycle across all channels domestically
Asset & Creative Coordination
Asset tracking, sourcing, and coordination for Disney+ contentFacilitate production notes with creative partners, including external vendors, for custom social contentCoordinate partner routing and deliver final approved assets and copy to partners, aligning with wider marketing plans and reporting needsAssist in live content coverage and execution for talent press junkets, content shoots, and marketing eventsProvide occasional posting and asset trafficking support to the paid social team
Basic Qualifications:BA in marketing, business, communications, production or graphic design or equivalent experienceRelevant experience, including internships, in social media and/or related digital marketing for regional or global brandsFamiliar with social content & posting for platforms including but not limited to: Instagram, TikTok, YouTube, X, Facebook, and ThreadsExperience with visual storytelling, and producing compelling and engaging social contentA passion for social media and brand stewardshipKnowledge of social media zeitgeist, pop culture, and trendsDemonstrate strong creative strategy, original and outside the box thinkingAbility to work collaboratively within a group as well as independently with little supervisionOpenness to feedback with the ability to defend a creative choice while respectfully managing revisionsAn affinity for the Disney, Disney+, and associated franchisesSolution-oriented perspective that manages change wellAbility to manage time efficiently and work within a deadline-oriented environmentProactive mindsetAbility to work flexible hours including nights and weekendsWillingness to try new things and gain new skills
Preferred Qualifications:Broad understanding of the role of social media in society today and its application to businessExperience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTokKnowledge and understanding of social media KPIsExperience with Airtable, Sprinklr, and Google Suite a plusExperience with social graphic design and video editing a plusExperience in entertainment industry and/or digital marketing agency a plusCan formulate a point of view and clearly articulate itA proactive self-starting approach and eager to learnAbility to navigate a complex organization
The hiring range for this position in California is $52,400 to $70,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Entertainment Operations LLC , which is part of a business we call The Walt Disney Studios .
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.#J-18808-Ljbffr
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney+ Digital Marketing team oversees digital campaign strategy, social programming, and engagement for @DisneyPlus social platforms. This includes the development, strategy, planning, publishing, and operations for @DisneyPlus (domestic and international) across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, amplification of Disney+ content and product priorities, title marketing campaign integration, and cross-line-of-business support.
The Digital Marketing Coordinator is responsible for developing and influencing social media strategies and tactics that expand Disney+ social media presence and are in alignment with communications business objectives. The goal is to find creative ways to build brand trust and loyalty within internal and external audiences, as well as achieve the greatest reach and shareability through compelling visual storytelling and content. The ideal candidate thrives in an agile and collaborative environment, is willing to take risks and share original, clever and innovative ideas, and has a deep passion for the Disney+ brand. Experience with all aspects of social media and an avid user of various social platforms, especially TikTok, is required for this role.
This person works closely with team members within Disney+ Digital Marketing, Disney Entertainment, and Disney+ Creative and Marketing Strategy across social and digital marketing initiatives. They will manage projects for campaigns as defined by team leadership.
Responsibilities:
Under the guidance of Managers, this role's responsibilities include supporting Disney+ social in the following areas:
Social Media Coordination
Daily programming support for social content across all platforms for @DisneyPlus platformsCurate community engagement and user generated content for team leader reviewAssist specialists and managers in copy and creative consistent with brand voice and campaign positioningIdeate new social concepts to engage digital audiences, leveraging brand-safe trendsAttend brainstorms and meetings for future projects, ensuring cross-team coordination
Project & Operations Coordination
Data input, updates, and maintenance of daily programming and monthly calendars using AirtableTagging for reporting, calendar maintenance, and asset management in collaboration with specialists and coordinatorsLiaise daily with teams, including social and digital campaign team, for priorities amplification in line with Disney+ Brand and Title supportDraft strategy briefs, and document support plans as assigned by team leaderCollaborate with internal teams throughout content development lifecycle across all channels domestically
Asset & Creative Coordination
Asset tracking, sourcing, and coordination for Disney+ contentFacilitate production notes with creative partners, including external vendors, for custom social contentCoordinate partner routing and deliver final approved assets and copy to partners, aligning with wider marketing plans and reporting needsAssist in live content coverage and execution for talent press junkets, content shoots, and marketing eventsProvide occasional posting and asset trafficking support to the paid social team
Basic Qualifications:BA in marketing, business, communications, production or graphic design or equivalent experienceRelevant experience, including internships, in social media and/or related digital marketing for regional or global brandsFamiliar with social content & posting for platforms including but not limited to: Instagram, TikTok, YouTube, X, Facebook, and ThreadsExperience with visual storytelling, and producing compelling and engaging social contentA passion for social media and brand stewardshipKnowledge of social media zeitgeist, pop culture, and trendsDemonstrate strong creative strategy, original and outside the box thinkingAbility to work collaboratively within a group as well as independently with little supervisionOpenness to feedback with the ability to defend a creative choice while respectfully managing revisionsAn affinity for the Disney, Disney+, and associated franchisesSolution-oriented perspective that manages change wellAbility to manage time efficiently and work within a deadline-oriented environmentProactive mindsetAbility to work flexible hours including nights and weekendsWillingness to try new things and gain new skills
Preferred Qualifications:Broad understanding of the role of social media in society today and its application to businessExperience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTokKnowledge and understanding of social media KPIsExperience with Airtable, Sprinklr, and Google Suite a plusExperience with social graphic design and video editing a plusExperience in entertainment industry and/or digital marketing agency a plusCan formulate a point of view and clearly articulate itA proactive self-starting approach and eager to learnAbility to navigate a complex organization
The hiring range for this position in California is $52,400 to $70,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Entertainment Operations LLC , which is part of a business we call The Walt Disney Studios .
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.#J-18808-Ljbffr