Mosaec
Digital Marketing Associate
Mosaec, Cambridge, Massachusetts, us, 02140
USA – MA – Cambridge
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Job Summary Reporting to the Director of Digital Strategy, the Digital Marketing Associate participates in the planning and execution of seasonal and title-specific digital marketing plans and provides support in all areas of Press’s digital strategy efforts for the website, title marketing, social media campaigns, video and podcast production, and email outreach. The Digital Marketing Associate is a strong writer and designer with experience in writing for the web, digital storytelling, marketing communications, and designing for digital channels.Position DescriptionGeneral Responsibilities:
Assists in the creation of digital marketing materials for the Press’s frontlist and backlist books.Writes articles, Q&As, author profiles, and introductions to reading lists and creates content for the website, social media, and emails.Assists with creating and maintaining book metadata.Creates digital assets for marketing channels, email, and web use, e.g., Twitter banners, social cards, email and web heroes, along with Amazon A+ content.Creates landing pages, digital assets, and promo codes for academic conferences, promotions, and campaigns.Proofreads marketing communications and web pages.Helps to update and maintain the Press’s customer relationship management platform, customer lists, and audiences.Title and Author-Specific Digital Marketing Efforts:
Plans and executes special digital marketing campaigns for select titles via advertising, email, and organic marketing efforts, as well as through partnerships, organizational outreach, and author events.Helps to identify and segment audiences for select titles and campaigns.Assists in building and maintaining influencer lists and custom audiences.Assists in keyword research and implementing SEO tactics to elevate the Press’s books and authors in search results.Tracks and provides analytics for digital marketing campaigns. Channels include online advertising, social media, and email.Assists in setting up, monitoring, and reporting on digital advertising campaigns via Google Ads, Facebook Ads Manager, and other platforms.Ongoing Website Maintenance:
Publishes book and author pages to the Harvard University Press website.Updates descriptive copy and book metadata in the Press’s Biblio book database.Assists with site audits and fixing site errors.Helps to implement SEO tactics: adding meta descriptions, keywords, and alt text.Assists with ongoing ADA compliance work.Tracks and provides analytics for website traffic and engagement.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Job Summary Reporting to the Director of Digital Strategy, the Digital Marketing Associate participates in the planning and execution of seasonal and title-specific digital marketing plans and provides support in all areas of Press’s digital strategy efforts for the website, title marketing, social media campaigns, video and podcast production, and email outreach. The Digital Marketing Associate is a strong writer and designer with experience in writing for the web, digital storytelling, marketing communications, and designing for digital channels.Position DescriptionGeneral Responsibilities:
Assists in the creation of digital marketing materials for the Press’s frontlist and backlist books.Writes articles, Q&As, author profiles, and introductions to reading lists and creates content for the website, social media, and emails.Assists with creating and maintaining book metadata.Creates digital assets for marketing channels, email, and web use, e.g., Twitter banners, social cards, email and web heroes, along with Amazon A+ content.Creates landing pages, digital assets, and promo codes for academic conferences, promotions, and campaigns.Proofreads marketing communications and web pages.Helps to update and maintain the Press’s customer relationship management platform, customer lists, and audiences.Title and Author-Specific Digital Marketing Efforts:
Plans and executes special digital marketing campaigns for select titles via advertising, email, and organic marketing efforts, as well as through partnerships, organizational outreach, and author events.Helps to identify and segment audiences for select titles and campaigns.Assists in building and maintaining influencer lists and custom audiences.Assists in keyword research and implementing SEO tactics to elevate the Press’s books and authors in search results.Tracks and provides analytics for digital marketing campaigns. Channels include online advertising, social media, and email.Assists in setting up, monitoring, and reporting on digital advertising campaigns via Google Ads, Facebook Ads Manager, and other platforms.Ongoing Website Maintenance:
Publishes book and author pages to the Harvard University Press website.Updates descriptive copy and book metadata in the Press’s Biblio book database.Assists with site audits and fixing site errors.Helps to implement SEO tactics: adding meta descriptions, keywords, and alt text.Assists with ongoing ADA compliance work.Tracks and provides analytics for website traffic and engagement.
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