Basta
Senior Manager of Marketing Operations
Basta, Long Island City, New York, United States, 11101
ABOUT BASTA
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Since 2016, BASTA has worked with thousands of first-generation college students of color to launch their careers and change the face of leadership in the workforce, resulting in the country's best job placement outcomes. Through personalized AI-powered career planning, best-in-class coaching, and networking with top 100 employers, New York-based job seekers in BASTA’s Fellowship program find great jobs at nearly twice the rate of their peers. Our Powered By BASTA program is scaling this impact through game-changing analytics and online support that supercharges colleges’ career success programs so students nationwide can accelerate their professional journey.
SCOPE AND PROBLEM
American undergrads are facing a job market beset by systemic underemployment. The problem is especially severe for the nearly 5 million first-generation college students: only 44% of first-gen students of color land a job that requires their degree, and only 20% earn a living wage within a year of graduation.
These trailblazers have the smarts, skills, and experience to land a job that leverages their degree, pays well, and forges a path to a thriving career. BASTA partners with colleges, nonprofits, and employers to build that bridge of opportunity.
ABOUT THE SENIOR MANAGER OF MARKETING OPERATIONS ROLE We are seeking a strategic, detail-oriented and data-driven Senior Manager of Marketing Operations to oversee and optimize our marketing processes and communications infrastructure. This role will play a critical part in enhancing efficiency, ensuring seamless execution of strategies and plans, and driving operational excellence within the marketing and communications function. This person will also analyze metrics to inform decision-making. The Senior Manager of Marketing Operations reports directly to the Senior Director Marketing and Communications (“SDMC”) and will also deliver special projects as assigned by the manager.
Project and Processes Management
Develop and streamline marketing and communications operations strategies and codify workflows to optimize efficiency and effectiveness across all channels.
Own end-to-end operational support for marketing efforts, including events and webinars, by establishing and maintaining robust project management practices to ensure timely project delivery.
Maintain and optimize marketing automation platforms (e.g., Mailchimp), including workflows, lists, forms, and connected apps.
Support campaign operations execution, including campaign creation architecture, lead management, target list creation, and segmentation.
Oversee the implementation of brand identity and voice rollout both internally and externally.
Partner with various teams on all pre- and post-event outreach and list management efforts.
Data, Analytics and Performance Measurement
Maintain dashboards and reports to track marketing analytics (brand and lead generation) and measure performance and efficacy including ads and PR efforts.
Analyze data to provide actionable insights that inform decision-making and pivoting.
Collaborate with Business Development teams to share target lists and ensure the accuracy, cleanliness, and segmentation of all CRM data.
Own the operational strategy for attribution, tracking, and reporting on leads.
Other responsibilities
Support the SDMC as needed, ensuring that external agencies and contractors deliver high-quality outputs on time.
Serve as the primary manager of the Marketing and Communications technology stack.
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Since 2016, BASTA has worked with thousands of first-generation college students of color to launch their careers and change the face of leadership in the workforce, resulting in the country's best job placement outcomes. Through personalized AI-powered career planning, best-in-class coaching, and networking with top 100 employers, New York-based job seekers in BASTA’s Fellowship program find great jobs at nearly twice the rate of their peers. Our Powered By BASTA program is scaling this impact through game-changing analytics and online support that supercharges colleges’ career success programs so students nationwide can accelerate their professional journey.
SCOPE AND PROBLEM
American undergrads are facing a job market beset by systemic underemployment. The problem is especially severe for the nearly 5 million first-generation college students: only 44% of first-gen students of color land a job that requires their degree, and only 20% earn a living wage within a year of graduation.
These trailblazers have the smarts, skills, and experience to land a job that leverages their degree, pays well, and forges a path to a thriving career. BASTA partners with colleges, nonprofits, and employers to build that bridge of opportunity.
ABOUT THE SENIOR MANAGER OF MARKETING OPERATIONS ROLE We are seeking a strategic, detail-oriented and data-driven Senior Manager of Marketing Operations to oversee and optimize our marketing processes and communications infrastructure. This role will play a critical part in enhancing efficiency, ensuring seamless execution of strategies and plans, and driving operational excellence within the marketing and communications function. This person will also analyze metrics to inform decision-making. The Senior Manager of Marketing Operations reports directly to the Senior Director Marketing and Communications (“SDMC”) and will also deliver special projects as assigned by the manager.
Project and Processes Management
Develop and streamline marketing and communications operations strategies and codify workflows to optimize efficiency and effectiveness across all channels.
Own end-to-end operational support for marketing efforts, including events and webinars, by establishing and maintaining robust project management practices to ensure timely project delivery.
Maintain and optimize marketing automation platforms (e.g., Mailchimp), including workflows, lists, forms, and connected apps.
Support campaign operations execution, including campaign creation architecture, lead management, target list creation, and segmentation.
Oversee the implementation of brand identity and voice rollout both internally and externally.
Partner with various teams on all pre- and post-event outreach and list management efforts.
Data, Analytics and Performance Measurement
Maintain dashboards and reports to track marketing analytics (brand and lead generation) and measure performance and efficacy including ads and PR efforts.
Analyze data to provide actionable insights that inform decision-making and pivoting.
Collaborate with Business Development teams to share target lists and ensure the accuracy, cleanliness, and segmentation of all CRM data.
Own the operational strategy for attribution, tracking, and reporting on leads.
Other responsibilities
Support the SDMC as needed, ensuring that external agencies and contractors deliver high-quality outputs on time.
Serve as the primary manager of the Marketing and Communications technology stack.
#J-18808-Ljbffr