BPM-PR Firm
Marketing Lead
BPM-PR Firm, Cambridge, Massachusetts, us, 02140
Job SummaryThe Marketing Lead will serve a critical role in enabling the Harvard Graduate School of Education (HGSE) Professional Education to reach thousands of educators annually with evidence-based professional learning programs. HGSE Professional Education serves more than 16,000 educators annually in early-childhood, K-12, and higher education around the world, online, on-campus, and through custom professional development programs, to improve educators' leadership and instructional practices.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
The Marketing Lead will be responsible for managing comprehensive, multi-channel, integrated marketing strategies that achieve vital enrollment targets for a portfolio of 20+ professional development programs. This role will develop and drive program marketing plans and campaigns, in collaboration with the relevant stakeholders (including portfolio directors, sales and engagement staff, marketing content managers, faculty, and alumni) and manage contractors and vendors assigned to the campaigns. The Marketing Lead ensures that each program in their portfolio has consistent demand generation and enrollment, aligned with the HGSE Professional Education brand and strategies.
The Marketing Lead must have a marketing and communications background and must be a highly collaborative, detail-oriented, and adaptable team member. A successful candidate will also be an agile project manager and a self-starter with a creative and entrepreneurial spirit and with experience and track record in product marketing, demand generation, and demand capture as well as hands-on technical abilities with email marketing, html, project management software, and google analytics.
Position DescriptionJob-Specific ResponsibilitiesDevelop full understanding of HGSE Professional Development's mission, impact goals, organizational values, program offerings, and target audiences served by HGSE Professional Education.Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio's marketing campaigns and initiatives. This responsibility includes:
Leading the development of program-specific marketing plans, in collaboration with key stakeholders (Professional Education staff, as well as HGSE faculty).Managing and guiding internal and external resources, including copywriters, graphic designers, HTML developers, brochure vendors, social media partners, etc.Guiding these resources' development of all required marketing assets, and supplementing their writing, campaign scheduling, etc. as necessary.Managing the production of all aspects of web and multimedia content for each program in the portfolio.Allocating the marketing budget dedicated for each program, breaking it down into most effective marketing channels including, ads, email, social media, digital and print advertising, conferences, and other direct marketing.Monitoring marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.Partnering with the Senior Marketing Manager to implement Search Engine Optimization (SEO) recommendations, program updates, and content creation.
Collaborate with professional education partners to ensure they receive all marketing assets and communication they need to ensure that all their marketing needs and goals are met.Engage with professional education associations to secure opportunities for presenting at their conferences, utilizing calls for proposals, sponsorships, and or partnership agreements to enhance our visibility and outreach.Build and maintain strong relationships across functional teams, working collaboratively with program managers/directors, admissions, and finance to identify new marketing opportunities, surface opportunities for enablement, process improvements, or optimization – keeping user experience and marketing goals in mind.Basic QualificationsMinimum of 3 years related marketing work experienceExperience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing and html email design, copywriting, and project management.
Any candidate wishing to be considered must supply a cover letter in addition to their resume
Additional Qualifications and SkillsOutstanding interpersonal, organizational, planning, and time-management skillsThe ability to balance the interest and needs of multiple stakeholders, from liaising with faculty and members of leadership to working hands-on with data and task executionA proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goalsDemonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention, and accurately present the value proposition of a given program or product offeringStrong skills in writing, editing, and proofreadingExperience leveraging multiple marketing channels in a coordinated way, including a range of digital platforms for outreachExperience moving from general concepts to a thoughtful marketing plan that is aligned and consistent with both the HGSE-wide and HGSE Professional Education brand message and impact model.Familiarity with inbound marketing, account-based marketing, content marketing fundamentalsTechnical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc) and the use of a CRM (prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired)Additional technical proficiency with HTML for email including basic understanding of amp script and UTM codes, A/B testing, and reporting analytics such as GA4, Intelligence reports, etc.Passion for, experience in, and familiarity with K-12 or higher educationWorking ConditionsHGSE is currently developing dynamic workplace models which will actively support a combination of on-campus and remote work (within a state in which Harvard is registered to do business) where business and operational needs allow. You and your manager will discuss the best schedule based on your role and operational need. If your role allows for remote work, please note that all remote work must be performed within a state in which Harvard is registered to do business (CA (Only Exempt), CT, GA, IL, MA, MD, ME, NH, NJ, NY, RI, VA, VT, and WA). Please also note that Harvard will withhold each applicable state's required tax and other withholdings from your paycheck for the time you work there.Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement and exceptions may be found at the University's
#J-18808-Ljbffr
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
The Marketing Lead will be responsible for managing comprehensive, multi-channel, integrated marketing strategies that achieve vital enrollment targets for a portfolio of 20+ professional development programs. This role will develop and drive program marketing plans and campaigns, in collaboration with the relevant stakeholders (including portfolio directors, sales and engagement staff, marketing content managers, faculty, and alumni) and manage contractors and vendors assigned to the campaigns. The Marketing Lead ensures that each program in their portfolio has consistent demand generation and enrollment, aligned with the HGSE Professional Education brand and strategies.
The Marketing Lead must have a marketing and communications background and must be a highly collaborative, detail-oriented, and adaptable team member. A successful candidate will also be an agile project manager and a self-starter with a creative and entrepreneurial spirit and with experience and track record in product marketing, demand generation, and demand capture as well as hands-on technical abilities with email marketing, html, project management software, and google analytics.
Position DescriptionJob-Specific ResponsibilitiesDevelop full understanding of HGSE Professional Development's mission, impact goals, organizational values, program offerings, and target audiences served by HGSE Professional Education.Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio's marketing campaigns and initiatives. This responsibility includes:
Leading the development of program-specific marketing plans, in collaboration with key stakeholders (Professional Education staff, as well as HGSE faculty).Managing and guiding internal and external resources, including copywriters, graphic designers, HTML developers, brochure vendors, social media partners, etc.Guiding these resources' development of all required marketing assets, and supplementing their writing, campaign scheduling, etc. as necessary.Managing the production of all aspects of web and multimedia content for each program in the portfolio.Allocating the marketing budget dedicated for each program, breaking it down into most effective marketing channels including, ads, email, social media, digital and print advertising, conferences, and other direct marketing.Monitoring marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.Partnering with the Senior Marketing Manager to implement Search Engine Optimization (SEO) recommendations, program updates, and content creation.
Collaborate with professional education partners to ensure they receive all marketing assets and communication they need to ensure that all their marketing needs and goals are met.Engage with professional education associations to secure opportunities for presenting at their conferences, utilizing calls for proposals, sponsorships, and or partnership agreements to enhance our visibility and outreach.Build and maintain strong relationships across functional teams, working collaboratively with program managers/directors, admissions, and finance to identify new marketing opportunities, surface opportunities for enablement, process improvements, or optimization – keeping user experience and marketing goals in mind.Basic QualificationsMinimum of 3 years related marketing work experienceExperience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing and html email design, copywriting, and project management.
Any candidate wishing to be considered must supply a cover letter in addition to their resume
Additional Qualifications and SkillsOutstanding interpersonal, organizational, planning, and time-management skillsThe ability to balance the interest and needs of multiple stakeholders, from liaising with faculty and members of leadership to working hands-on with data and task executionA proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goalsDemonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention, and accurately present the value proposition of a given program or product offeringStrong skills in writing, editing, and proofreadingExperience leveraging multiple marketing channels in a coordinated way, including a range of digital platforms for outreachExperience moving from general concepts to a thoughtful marketing plan that is aligned and consistent with both the HGSE-wide and HGSE Professional Education brand message and impact model.Familiarity with inbound marketing, account-based marketing, content marketing fundamentalsTechnical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc) and the use of a CRM (prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired)Additional technical proficiency with HTML for email including basic understanding of amp script and UTM codes, A/B testing, and reporting analytics such as GA4, Intelligence reports, etc.Passion for, experience in, and familiarity with K-12 or higher educationWorking ConditionsHGSE is currently developing dynamic workplace models which will actively support a combination of on-campus and remote work (within a state in which Harvard is registered to do business) where business and operational needs allow. You and your manager will discuss the best schedule based on your role and operational need. If your role allows for remote work, please note that all remote work must be performed within a state in which Harvard is registered to do business (CA (Only Exempt), CT, GA, IL, MA, MD, ME, NH, NJ, NY, RI, VA, VT, and WA). Please also note that Harvard will withhold each applicable state's required tax and other withholdings from your paycheck for the time you work there.Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement and exceptions may be found at the University's
#J-18808-Ljbffr