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Citigroup Inc.

Marketing Lead, VP - New York

Citigroup Inc., Long Island City, New York, United States, 11101


What we’re looking for

The following information aims to provide potential candidates with a better understanding of the requirements for this role.The U.S. Personal Banking Marketing team is looking for talented, creative and ambitious

Marketers .This role supports Citi Retail Services - the organization that partners with the biggest retailers in the US. The VP, Partner Marketing Manager is responsible for leading the development of short and long-term credit marketing campaigns to drive growth and customer engagement. Core responsibilities include:Develop and own the annual marketing plan to drive growth for key clients - working with internal stakeholders and execution teams, as well as with the partner.Manage/facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance.Work with the client and agencies to create best-in-class marketing communications that drive customer action.Execute key programs, working with Marketing operations and channel owners.Partner with cross-functional teams including Risk and Decision management to assess performance, optimize and share learnings.Ensure all campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained.The VP, Partner Marketing Manager will serve as a primary day-to-day contact with internal cross-functional teams, as well as the Partners. The incumbent will be expected to challenge the status quo and drive innovation and efficiencies within their Marketing domain.RequirementsBachelor’s degree required.Marketing experience launching campaigns within financial services or regulated industry, and all that entails with securing approvals and ensuring controls are met for those programs.Partner/client-facing experience.Strong understanding of marketing principles, including creative development.Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross-functional stakeholders and partners.Curiosity and passion for marketing, staying abreast of industry news, best practices, and emerging trends.Ability to analyze/interpret data to develop marketing strategies.Qualifications:6-10 years of experience in Marketing and retail bank/financial services industry experience.Requires attention to detail, advanced project management skills, good communication and problem-solving skills.Demonstrated organizational skills and ability to manage multiple tasks/projects at once.Creative problem solving and sense of ownership.Solid communication, presentation, and project management skills.Ability to work well under tight deadlines in a fast-paced and team-oriented environment.Education:Bachelor’s/University degree, Master’s degree preferred.This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.Job Family Group:

MarketingJob Family:

Marketing Program ManagementTime Type:

Full timePrimary Location:

New York, New York, United StatesPrimary Location Full Time Salary Range:

$129,840.00 - $194,760.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Anticipated Posting Close Date:

Jul 31, 2024Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review

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