Penn Foster
SVP, Marketing
Penn Foster, Long Island City, New York, United States, 11101
Job Description: At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: WMX, is the WMG division intended to connect artists with fans and amplify brands. WMX is creating immersive, innovative, and impactful experiences, while empowering artists to grow their careers and deepen their vital connections with their fans.. WMX is designed to provide our artists and labels with a deep, dynamic range of services – covering everything from streaming to merch to branded content and beyond. We’re excited to bring artists, fans, and advertisers together in powerful ways through the five key functions that work together to maximize reach and impact: Commercial Channels (E-Commerce, Retail, Licensing, VIP), Commercial Operations, Agency Services, Marketing & Global Ad Sales. The Marketing Team is responsible for on-line and off-line marketing to engage consumers/fans and convert them to super-fans as well as B2B marketing. Areas of Focus:
Brand Marketing: B2B & B2C marketing tactics to create awareness and drive affinity for the WMX and O&O content brandsDigital/Aquisition Marketing: Ownership of e-mail / social media / web-based marketing inclusive of ad credits. Also manages social commerce & content roadmap across social platformsConsumer Engagement:
CRM: Develop company wide best practices and execute e-mail campaigns that drive key resultsData Insights: Leverage first party data insights to make recommendations for targeting and ad campaign management
Events & Experiences: Plans & execute B2B and B2C EventsThe Marketing team is made up of digital marketing masters, data gurus, social media mavens and event experts. We are creative and detail obsessed. Above all, we are music fans - unabashed, enthusiastic music fans. We are passionate champions of our artists, and we work tirelessly to deliver for them every album cycle, every tour, every day. Your role: SVP, Marketing will be responsible for the developing the overall strategy to drive consumer engagement across our 200+ artist web stores, O&O digital properties, set marketing best practices across our global footprint, as well as oversight of our systems (e.g. CRM ) & strategies that lead to the acquisition & conversion of customers and ongoing customer lifecycle touchpoints through online and offline (e.g. SMS) campaigns. Reporting directly to the President of WMX, you will demonstrate strategic vision & tactical superiority in support of driving the data acquisition, marketing and revenue goals of WMX. Here you’ll get to:
Create new and innovative ways to engage with fans to acquire first party dataLead a team of marketers across B2C and B2B touchpointsManage CRM functions & develop a customer data roadmapAnalyze our first party data in support of developing digital marketing strategiesProvide digital marketing thought leadership to other parts of Warner Music GroupExecute digital marketing campaigns & measure their effectivenessLaunch retail media offering on e-commerce websitesDefine & measure clear OKRs (Objectives / Key ResultsEvangelize best practices across websites on a global basisDevelop and execute a comprehensive SEO and SEM strategy and achieve measurable resultsCreate and execute against a social commerce marketing roadmapUtilize our ad credits in the most optimal way possiblePlan & execute events in support of our artists, corporate clients & employeesAbout you:
Strong organization skills, Excellent communicator, and dedicated professionalGoal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.Exhibits Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives.Establish and maintain excellent relationships with top level executives globally and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.Sound and practical business judgementWe’d love it if you also had:
MBA preferredSuccessfully worked in a Vice President role in the consumer marketing space for 10+ years, career experience specifically in digital marketing10+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred10+ years of demonstrated success in leading large teamsExperience mentoring and managing global staff at various levelsAbout us: As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels. Together, we are Warner Music Group: Music With Vision & Voice.
If you think you are the right match for the following opportunity, apply after reading the complete description.Love this job and want to apply? Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid Salary Range $300,000 to $$350,000 Annually
Salary ranges are included for job postings where required by law.
The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law. Copyright 2023 Warner Music Inc. Links to relevant documents: 2023 Benefits At A Glance.pdf EVerify Participation Poster.pdf Right To Work - English.pdf Right to Work - Spanish.pdf#J-18808-Ljbffr
Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: WMX, is the WMG division intended to connect artists with fans and amplify brands. WMX is creating immersive, innovative, and impactful experiences, while empowering artists to grow their careers and deepen their vital connections with their fans.. WMX is designed to provide our artists and labels with a deep, dynamic range of services – covering everything from streaming to merch to branded content and beyond. We’re excited to bring artists, fans, and advertisers together in powerful ways through the five key functions that work together to maximize reach and impact: Commercial Channels (E-Commerce, Retail, Licensing, VIP), Commercial Operations, Agency Services, Marketing & Global Ad Sales. The Marketing Team is responsible for on-line and off-line marketing to engage consumers/fans and convert them to super-fans as well as B2B marketing. Areas of Focus:
Brand Marketing: B2B & B2C marketing tactics to create awareness and drive affinity for the WMX and O&O content brandsDigital/Aquisition Marketing: Ownership of e-mail / social media / web-based marketing inclusive of ad credits. Also manages social commerce & content roadmap across social platformsConsumer Engagement:
CRM: Develop company wide best practices and execute e-mail campaigns that drive key resultsData Insights: Leverage first party data insights to make recommendations for targeting and ad campaign management
Events & Experiences: Plans & execute B2B and B2C EventsThe Marketing team is made up of digital marketing masters, data gurus, social media mavens and event experts. We are creative and detail obsessed. Above all, we are music fans - unabashed, enthusiastic music fans. We are passionate champions of our artists, and we work tirelessly to deliver for them every album cycle, every tour, every day. Your role: SVP, Marketing will be responsible for the developing the overall strategy to drive consumer engagement across our 200+ artist web stores, O&O digital properties, set marketing best practices across our global footprint, as well as oversight of our systems (e.g. CRM ) & strategies that lead to the acquisition & conversion of customers and ongoing customer lifecycle touchpoints through online and offline (e.g. SMS) campaigns. Reporting directly to the President of WMX, you will demonstrate strategic vision & tactical superiority in support of driving the data acquisition, marketing and revenue goals of WMX. Here you’ll get to:
Create new and innovative ways to engage with fans to acquire first party dataLead a team of marketers across B2C and B2B touchpointsManage CRM functions & develop a customer data roadmapAnalyze our first party data in support of developing digital marketing strategiesProvide digital marketing thought leadership to other parts of Warner Music GroupExecute digital marketing campaigns & measure their effectivenessLaunch retail media offering on e-commerce websitesDefine & measure clear OKRs (Objectives / Key ResultsEvangelize best practices across websites on a global basisDevelop and execute a comprehensive SEO and SEM strategy and achieve measurable resultsCreate and execute against a social commerce marketing roadmapUtilize our ad credits in the most optimal way possiblePlan & execute events in support of our artists, corporate clients & employeesAbout you:
Strong organization skills, Excellent communicator, and dedicated professionalGoal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.Exhibits Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives.Establish and maintain excellent relationships with top level executives globally and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.Sound and practical business judgementWe’d love it if you also had:
MBA preferredSuccessfully worked in a Vice President role in the consumer marketing space for 10+ years, career experience specifically in digital marketing10+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred10+ years of demonstrated success in leading large teamsExperience mentoring and managing global staff at various levelsAbout us: As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels. Together, we are Warner Music Group: Music With Vision & Voice.
If you think you are the right match for the following opportunity, apply after reading the complete description.Love this job and want to apply? Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid Salary Range $300,000 to $$350,000 Annually
Salary ranges are included for job postings where required by law.
The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law. Copyright 2023 Warner Music Inc. Links to relevant documents: 2023 Benefits At A Glance.pdf EVerify Participation Poster.pdf Right To Work - English.pdf Right to Work - Spanish.pdf#J-18808-Ljbffr