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Cushman & Wakefield

Content Marketing Specialist

Cushman & Wakefield, Chicago, Illinois, United States, 60290


Job Title

For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Content Marketing SpecialistJob Description SummaryThe quality and sophistication of our content is our calling card. But because we’re Cushman & Wakefield, we never settle for what’s been done, but relentlessly drive forward towards better.It’s in this spirit that we’re on the lookout for an ambitious, entrepreneurial content marketing professional to join our Corporate Marketing team. The selected candidate will help coordinate some of our most important pieces of global thought leadership content, alongside a range of other brand-level campaigns.We’re looking for a candidate with 1-2 years of experience managing content-related projects of significant scale. Ideally this will include a track record of running team meetings, managing stakeholders, offering guidance on content types and channel execution, delivering against deadlines and reporting on content performance against defined KPIs. We’d also like to see candidates with copywriting capabilities, and a strong creative flair.If this sounds like you, we look forward to speaking with you.Responsibilities:Support the planning, execution and analysis of best-in-class content marketing campaigns in partnership with marketing, research, communications and business stakeholders.Develop content marketing consultancy capabilities, helping to shape the guidance of stakeholders around content marketing best practice.Support campaign process utilization through the global marketing organization, demonstrating the value in a process-led approach.Partner with third party agencies to successfully deliver on larger scale content-led campaigns.Assess gaps in our content development capabilities and explore solutions to meet those opportunities.Explore new and emerging tools and technologies to help expand content capacity and quality.Regularly engage the business to deliver updates on content releases and opportunities.Continue to bring new ideas to the table as to how we can differentiate our most significant thought leadership in a crowded content marketplace.Qualifications:1-2 years content development experience either in-house or at an agency.Experience managing projects and engaging with senior stakeholders to generate results.Fast learner with the ability to grasp both business and process nuance.Strong examples of copywriting ability in a marketing context.Exceptional communication and interpersonal skills.Ambitious and driven to find success in partnership with stakeholders.Bachelor's degree, preferably in business, marketing, journalism, or related areas.

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