Globus Medical
Senior Marketing Manager
Globus Medical, Norristown, Pennsylvania, United States, 19488
At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders. Our team is inspired by the needs of these patients, and the surgeons and healthcare providers who treat them. We embrace a culture of exceptional response by partnering with researchers and educators to transform clinical insights into tangible solutions. Our solutions improve the techniques and outcomes of surgery so patients can resume their lives as quickly as possible.
Essential Functions:
Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
Acquires voice of customer, voice of region and needs assessment and delivers to upstream marketing team for assigned products
Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositions
Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
Provides guidance in key sales situations for the product such as surgeon engagements
Builds and maintains competitive intelligence gather and analysis that informs portfolio strategy
Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
Leads the execution of end-of-life strategies in conjunction with sales and regional marketing teams
Partner with upstream product marketing team to prepare and allocate budgets across product marketing initiatives
Oversees marketing execution in regions to ensure consistent approach and strategy
Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances
Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
Leads efforts around forecasting, reporting and measurement of product performance globally including owning revenue and margin targets within procedure portfolios
Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks
Maintains a thorough understanding of the relevant targeted market(s) including customer needs assessments, knowledge of competitive options, and market opportunity assessments
Qualifications:
Willingness to be in a cadaver lab
Proficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organization
Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
Ability to lead cross-functional project teams
Proficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
Excellent verbal and written communication skills
Attention to detail
Self-starter
Advanced critical thinking and problems-solving skills
Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree
Experience in Product Marketing/Management in the medical device industry (preferred in enabling technology)
Ability to travel up to 20% of the time
Our Values
:
Our Life Moves Us philosophy is built on four values: Passionate About Innovation, Customer Focused, Teamwork, and Driven.
Passionate about Innovation
: Improving patient care by delivering advanced technology to our customers is at the core of what we do. We are passionate in our role in improving the lives of patients by continuously developing better solutions.
Customer Focused
: We listen to our customers’ needs and respond with a sense of urgency.
Teamwork
: Working together, anything is possible. We value every person on our team and treat each other with respect. We are accountable to one another and support each other. Together, we make each other stronger.
Driven
: We pursue our mission with energy and passion. We are nimble, results-oriented and decisive. We overcome obstacles that arise in our quest to deliver solutions that will improve the lives of our customers and patients.
Equal Employment Opportunity
:
Globus Medical is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful.
Other Duties
:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Essential Functions:
Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
Acquires voice of customer, voice of region and needs assessment and delivers to upstream marketing team for assigned products
Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositions
Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
Provides guidance in key sales situations for the product such as surgeon engagements
Builds and maintains competitive intelligence gather and analysis that informs portfolio strategy
Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
Leads the execution of end-of-life strategies in conjunction with sales and regional marketing teams
Partner with upstream product marketing team to prepare and allocate budgets across product marketing initiatives
Oversees marketing execution in regions to ensure consistent approach and strategy
Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances
Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
Leads efforts around forecasting, reporting and measurement of product performance globally including owning revenue and margin targets within procedure portfolios
Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks
Maintains a thorough understanding of the relevant targeted market(s) including customer needs assessments, knowledge of competitive options, and market opportunity assessments
Qualifications:
Willingness to be in a cadaver lab
Proficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organization
Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
Ability to lead cross-functional project teams
Proficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
Excellent verbal and written communication skills
Attention to detail
Self-starter
Advanced critical thinking and problems-solving skills
Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree
Experience in Product Marketing/Management in the medical device industry (preferred in enabling technology)
Ability to travel up to 20% of the time
Our Values
:
Our Life Moves Us philosophy is built on four values: Passionate About Innovation, Customer Focused, Teamwork, and Driven.
Passionate about Innovation
: Improving patient care by delivering advanced technology to our customers is at the core of what we do. We are passionate in our role in improving the lives of patients by continuously developing better solutions.
Customer Focused
: We listen to our customers’ needs and respond with a sense of urgency.
Teamwork
: Working together, anything is possible. We value every person on our team and treat each other with respect. We are accountable to one another and support each other. Together, we make each other stronger.
Driven
: We pursue our mission with energy and passion. We are nimble, results-oriented and decisive. We overcome obstacles that arise in our quest to deliver solutions that will improve the lives of our customers and patients.
Equal Employment Opportunity
:
Globus Medical is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful.
Other Duties
:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.