Viral Nation Inc.
Account Supervisor, Influencer Marketing
Viral Nation Inc., Scottsdale, Arizona, us, 85261
Position Overview:
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.This position plays a pivotal role in the day-to-day management of client programs, empowered to collaborate and drive forward our COE (Centre of Excellence) and Agency Operations teams to deliver on time and on budget in accordance with our diverse client scopes.
Passionate about culturally relevant social and influencer strategies, and knowledgeable about both paid and earned engagement across tiers of influencer, this role is expected to drive client programming from start to finish. This embodies every element of executional success including but not limited to; detailed tactical timelines and plans, budget management, end-to-end influencer management, day-to-day delegation to the Agency Operations team, cross-functional project management excellence with our COE team(s), and an analytical approach to measuring success in partnership with our BI & Measurement team.
As an Account Supervisor, you’re expected to jump in at every level, from post-procurement influencer management to challenging client conversations. You have a deep understanding of influencers across segments and channels, staying on top of global marketplace disclosure guidelines, with a clear understanding of best practices for demonstrating the impact of an influencer and socially-led program. This position is client-facing and should display confidence and expertise when dealing with clients. At this level, you have superior social and interpersonal skills with a demonstrated ability to work independently, while also knowing when to ‘manage up’.
Responsibilities:
Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs.
Demonstrate creativity and conceptual thinking on client programs and projects.
Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs and creative campaigns, social etc)
Work with influencers to create engaging, authentic content on behalf of brands
Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
Maintain strong relationships with brands across a variety of verticals
Lead and support the building of client presentations
Day-to-day client leader, with oversight from account director and senior management
Oversee influencer marketing campaigns through VN’s proprietary platform
Qualifications and Skills:
At least five years of experience in client-facing digital, social, PR or influencer role
Deep experience with influencer engagement across paid and earned, different tiers and segments
Proven experience in the hospitality sector
Strong understanding of influencers and social media landscape
Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data
Highly organized, with experience managing multiple clients simultaneously
Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc)
Additional social/digital experience in content creation, social strategy or paid media
Out-of-state travel once or twice per month
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A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.This position plays a pivotal role in the day-to-day management of client programs, empowered to collaborate and drive forward our COE (Centre of Excellence) and Agency Operations teams to deliver on time and on budget in accordance with our diverse client scopes.
Passionate about culturally relevant social and influencer strategies, and knowledgeable about both paid and earned engagement across tiers of influencer, this role is expected to drive client programming from start to finish. This embodies every element of executional success including but not limited to; detailed tactical timelines and plans, budget management, end-to-end influencer management, day-to-day delegation to the Agency Operations team, cross-functional project management excellence with our COE team(s), and an analytical approach to measuring success in partnership with our BI & Measurement team.
As an Account Supervisor, you’re expected to jump in at every level, from post-procurement influencer management to challenging client conversations. You have a deep understanding of influencers across segments and channels, staying on top of global marketplace disclosure guidelines, with a clear understanding of best practices for demonstrating the impact of an influencer and socially-led program. This position is client-facing and should display confidence and expertise when dealing with clients. At this level, you have superior social and interpersonal skills with a demonstrated ability to work independently, while also knowing when to ‘manage up’.
Responsibilities:
Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs.
Demonstrate creativity and conceptual thinking on client programs and projects.
Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs and creative campaigns, social etc)
Work with influencers to create engaging, authentic content on behalf of brands
Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
Maintain strong relationships with brands across a variety of verticals
Lead and support the building of client presentations
Day-to-day client leader, with oversight from account director and senior management
Oversee influencer marketing campaigns through VN’s proprietary platform
Qualifications and Skills:
At least five years of experience in client-facing digital, social, PR or influencer role
Deep experience with influencer engagement across paid and earned, different tiers and segments
Proven experience in the hospitality sector
Strong understanding of influencers and social media landscape
Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data
Highly organized, with experience managing multiple clients simultaneously
Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc)
Additional social/digital experience in content creation, social strategy or paid media
Out-of-state travel once or twice per month
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