Stanley Black & Decker, Inc.
Senior Marketing Manager
Stanley Black & Decker, Inc., Marietta, Georgia, United States, 30064
Senior Marketing Manager - Remote Make Your Mark. Shape Your Future.
Learn more about the general tasks related to this opportunity below, as well as required skills.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®.The Job The Senior Marketing Manager will plan, develop, and oversee the implementation of effective marketing strategies, programs, and initiatives to support the overall Smart Storage Solutions strategy. This role will partner with the Director of Channel Marketing, marketing direct reports, sales leadership, sales team members, and product team members in driving and executing results cross-functionally.You will also get to:Develop and oversee the implementation of the marketing strategy through all media and communication channels.Lead all marketing content development – digital, organic, new product, social media, campaigns, etc.Develop and track the overall marketing budget, allocating resources to ensure maximum cost-efficiency.Develop and maintain a marketing events calendar.Coordinate cross-functional meetings to drive the successful execution of marketing initiatives.Oversee event and trade show execution.Build marketing/lead generation tracking and report KPIs.Collaborate with team members from various departments to build and maintain solid cross-functional relationships.Communicate and present marketing initiatives to key business stakeholders.Stay informed on cutting-edge marketing tools, news, and trends to identify opportunities for new programs, systems, and initiatives.Attend relevant industry events and conferences, as needed, to support sales enablement programs.Use performance data to identify future marketing needs or resources.Abide by all Stanley Black & Decker Business Conduct rules and regulations.The Person You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. You also have:BA/BS Degree preferred. 4+ years of sales and/or marketing experience within the Consumer Goods.Computer proficiency to include Microsoft Office Suite and other ERP Systems (SAP, BW, Salesforce, Pardot, Adobe, etc.).Proficiency in knowledge of key business measures--sales, gross margin, OM, etc.Comfortable with travel within the US. Travel expectation would be 50-75%.The Details Competitive salary. Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement. Discounts on Stanley Black & Decker tools and other partner programs.And More Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.All qualified applicants to Stanley Black & Decker are considered for employment without regard to race.We Don’t Just Build The World, We Build Innovative Technology Too.Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet.Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. Discounts on Stanley Black & Decker tools and products and discount programs for many other vendors and partners.What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done.Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
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Learn more about the general tasks related to this opportunity below, as well as required skills.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®.The Job The Senior Marketing Manager will plan, develop, and oversee the implementation of effective marketing strategies, programs, and initiatives to support the overall Smart Storage Solutions strategy. This role will partner with the Director of Channel Marketing, marketing direct reports, sales leadership, sales team members, and product team members in driving and executing results cross-functionally.You will also get to:Develop and oversee the implementation of the marketing strategy through all media and communication channels.Lead all marketing content development – digital, organic, new product, social media, campaigns, etc.Develop and track the overall marketing budget, allocating resources to ensure maximum cost-efficiency.Develop and maintain a marketing events calendar.Coordinate cross-functional meetings to drive the successful execution of marketing initiatives.Oversee event and trade show execution.Build marketing/lead generation tracking and report KPIs.Collaborate with team members from various departments to build and maintain solid cross-functional relationships.Communicate and present marketing initiatives to key business stakeholders.Stay informed on cutting-edge marketing tools, news, and trends to identify opportunities for new programs, systems, and initiatives.Attend relevant industry events and conferences, as needed, to support sales enablement programs.Use performance data to identify future marketing needs or resources.Abide by all Stanley Black & Decker Business Conduct rules and regulations.The Person You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. You also have:BA/BS Degree preferred. 4+ years of sales and/or marketing experience within the Consumer Goods.Computer proficiency to include Microsoft Office Suite and other ERP Systems (SAP, BW, Salesforce, Pardot, Adobe, etc.).Proficiency in knowledge of key business measures--sales, gross margin, OM, etc.Comfortable with travel within the US. Travel expectation would be 50-75%.The Details Competitive salary. Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement. Discounts on Stanley Black & Decker tools and other partner programs.And More Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.All qualified applicants to Stanley Black & Decker are considered for employment without regard to race.We Don’t Just Build The World, We Build Innovative Technology Too.Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet.Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. Discounts on Stanley Black & Decker tools and products and discount programs for many other vendors and partners.What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done.Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.EEO Statement All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
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