Senior Manager, Commerce & Retail Media

Company DescriptionCarat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries, Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.Job DescriptionThis is a remote opportunity, open to anyone within the US.The Commerce & Retail Media team at Dentsu leads strategy, activation, and optimizations for large buy-side Retail Media CPG clients. The Senior Manager will demonstrate the ability to report and optimize client marketing campaigns (digital and search) within retail media networks, with an emphasis on Target, Kroger, and others. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will have direct reports to manage and deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report to the Associate Director, Commerce & Retail Media.You Will:Work with your teams to manage end-to-end campaign planning (including RFPs as needed), execution/buying, and reporting.Manage ongoing optimization efforts to meet campaign goals for search and self-service campaigns, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.Ensure campaigns are run to agreed-upon best practice guidelines, leaning into the evolving retailer capabilities and landscape, participating in alphas/beta testing, and consistently evolving to meet client needs.Use the latest technology and best practices to build strategic automation into campaign management and reporting.Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysis.Assist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.Collaborate across our client team and within the commerce & retail media organizations (Roundel, KPM, etc.) to solve, innovate, build skills, and develop thought leadership and best practices.QualificationsAt least 4 years of digital performance marketing experience in digital e-commerce, retail programmatic, or a related field.3+ years managing large-scale, complex e-commerce campaigns, with experience in eCommerce advertising including digital/display programs with Retail Media Networks.Experience with managing end-to-end campaigns, inclusive of budgets, tagging, informing KPI goals, meeting KPIs, and reporting.MediaOcean/Prisma and MediaTools experience strongly preferred.Excel skills (can maintain complex spreadsheets) and analytical mindset, with the ability to identify trends and insights through data analysis.Existing client management experience preferred.Additional InformationThe anticipated base salary range for this position is $58,000-$110,400. Salary is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.About dentsu

Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.Dentsu, Innovating to Impact.We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry, and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions, and in our teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations, or ordinances.

#J-18808-Ljbffr