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Relay Network, LLC

Growth & Performance Marketing Manager

Relay Network, LLC, Wayne, Pennsylvania, United States, 19087


Relay is looking for a senior marketing expert in the Healthcare or FinTech industry. This individual will have mastered their role in performance and growth marketing and be eager to bring their knowledge to a new role where they can have immediate impact upon campaign strategy and results.

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

They will have a proven ability to understand industry strategy, trends, risks, and opportunities. At Relay, this individual will serve as Relay’s client-facing marketing expert and consultant. They will collaborate with Relay clients on client marketing campaigns in order to reach and educate more customers, drive more engagement, and achieve better outcomes. The role is a first-in-position opportunity and comes with the chance to be a creative and innovative leader in a rapidly growing SaaS company.

Duties & Responsibilities

Design, develop, build, and optimize the Relay client-facing marketing consulting function

Serve as subject matter expert, consulting with Relay clients on marketing strategy and campaign execution

Evaluate and execute strategic marketing plans, aligned with the business objectives for individual enterprise accounts

Ensure account quality and retention

Conduct short and long-term campaign review and optimization, applying lessons learned to future campaigns across the industry

Closely collaborate with internal stakeholders – including Sales, Client Success, and Implementation

Effectively communicate analyses, developing reporting and dashboards

Analyze and use data to pull insights and inform decisions across the business to drive positive outcomes

Deliver quantifiable improvements across the business

Indicators of Success

The ideal candidate will be a tenacious individual who embraces the start-up mentality and the agile work atmosphere of a growth-oriented organization. Ultimate success will be measured by delivering on commitments, exceeding goals, and achieving both with integrity and respect for co-workers. In addition, the candidate will be/have:

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized

Critical thinker with the ability to be creative

Ability to influence cross-functionally

Relevant Experience

8+ years of work experience in a quantitative marketing role managing strategy and execution on multiple performance-oriented channels

Deep understanding of data, including the ability to and share trends and analyses with internal and external stakeholders

Proven track record of increasing product utilization and building and scaling campaigns

Knowledge of industry specific business trends, issues, products, services, and solutions

Ability to think creatively and strategically, with a strong eye on the details

Flexible, adaptable, and comfortable with change

Ability to multi-task among several stakeholders and deadlines

Strong communication, storytelling, and presentation skills

Salesforce/Salesforce Marketing Cloud experience

Comfortable in a fast-paced, start-up environment

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