GOJO Industries
Marketing Associate I - Healthcare
GOJO Industries, Akron, Ohio, United States, 44312
Information about #31550 Marketing Associate I - Healthcare
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Work Location:
This role works from our Akron, Ohio offices every Tuesday and Wednesday and can work remotely the other days weekly.Formulated to CareFor more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being.The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better.Role Objective The Marketing Associate assists the Healthcare Team to achieve business goals and objectives through the development and execution of innovative and engaging marketing strategies, programs and digital content. This position is responsible for supporting the Healthcare team to achieve overall strategic and growth objectives while also supporting the execution of key healthcare and enterprise marketing initiatives. It is also responsible for working cross-functionally with groups such as sales, marketing, product management, etc. to support product and content development for all healthcare submarkets.Essential Functions and Responsibilities Coordinates the design, development and deployment of:Marketing strategy and tactics within context of long term strategic planPrograms to capture dominant market share in new and/or under-penetrated market segmentsDistributor-specific marketing programsAdvertising within all targeted marketsAlso:Coordinates with Healthcare Clinical and Sales teams as well as Enterprise Marketing and Design teams to create marketing communications and educational materials (e.g., sell sheets, brochures, websites, training content, eBooks)Follows through on projects, leading phases where appropriateAnalyzes target market segments to determine market needsConfers with other department leaders to outline programs or policiesAssists in the positioning of brands within target marketsAssists in the creation of high levels of awareness and demand for products within all target marketsIdentifies hand hygiene, skin care and other related educational needs of target usersSynthesizes data to support a continuous stream of innovative products to meet user's needsSolicits vendor support/trade show services for industry and market-specific shows, conferences or promotional eventsCollaborates with multiple stakeholders to bring leading-edge ideas to lifeBrings innovation to existing and new marketing programs and contentAssists in the development and commercialization of new products, services and solutions for the healthcare marketAssists in upholding legal and regulatory guidance on product and marketing claimsProvides internal and external sales support to healthcare sales team including creating sales presentation materials, leveraging other business team resources and other GOJO vital resource groupsCollaborates with GOJO Healthcare Sales Directors to create and present training to distributor sales repsEducation and Experience
Bachelor's degree in marketing or a related field preferredMinimum two (2) years' experience in marketing, product management and / or sales required, preferably in a B2B organizationHealthcare industry experience preferredAnalytical and project management experience a plusProficiency with all MS Office products requiredCRM a plusSupervision/Coordination
Leads projects of varying sizes and scaleThis role does not supervise other GOJO team membersTravel Requirements Overnight Travel - sporadic - required.We are unable to offer sponsorship for this position.To Apply: To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Work Location:
This role works from our Akron, Ohio offices every Tuesday and Wednesday and can work remotely the other days weekly.Formulated to CareFor more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being.The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better.Role Objective The Marketing Associate assists the Healthcare Team to achieve business goals and objectives through the development and execution of innovative and engaging marketing strategies, programs and digital content. This position is responsible for supporting the Healthcare team to achieve overall strategic and growth objectives while also supporting the execution of key healthcare and enterprise marketing initiatives. It is also responsible for working cross-functionally with groups such as sales, marketing, product management, etc. to support product and content development for all healthcare submarkets.Essential Functions and Responsibilities Coordinates the design, development and deployment of:Marketing strategy and tactics within context of long term strategic planPrograms to capture dominant market share in new and/or under-penetrated market segmentsDistributor-specific marketing programsAdvertising within all targeted marketsAlso:Coordinates with Healthcare Clinical and Sales teams as well as Enterprise Marketing and Design teams to create marketing communications and educational materials (e.g., sell sheets, brochures, websites, training content, eBooks)Follows through on projects, leading phases where appropriateAnalyzes target market segments to determine market needsConfers with other department leaders to outline programs or policiesAssists in the positioning of brands within target marketsAssists in the creation of high levels of awareness and demand for products within all target marketsIdentifies hand hygiene, skin care and other related educational needs of target usersSynthesizes data to support a continuous stream of innovative products to meet user's needsSolicits vendor support/trade show services for industry and market-specific shows, conferences or promotional eventsCollaborates with multiple stakeholders to bring leading-edge ideas to lifeBrings innovation to existing and new marketing programs and contentAssists in the development and commercialization of new products, services and solutions for the healthcare marketAssists in upholding legal and regulatory guidance on product and marketing claimsProvides internal and external sales support to healthcare sales team including creating sales presentation materials, leveraging other business team resources and other GOJO vital resource groupsCollaborates with GOJO Healthcare Sales Directors to create and present training to distributor sales repsEducation and Experience
Bachelor's degree in marketing or a related field preferredMinimum two (2) years' experience in marketing, product management and / or sales required, preferably in a B2B organizationHealthcare industry experience preferredAnalytical and project management experience a plusProficiency with all MS Office products requiredCRM a plusSupervision/Coordination
Leads projects of varying sizes and scaleThis role does not supervise other GOJO team membersTravel Requirements Overnight Travel - sporadic - required.We are unable to offer sponsorship for this position.To Apply: To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.
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