Marketing Associate I - Healthcare
GOJO Industries - Akron, Ohio, United States, 44311Work at GOJO Industries
Overview
- Apply
Overview
Marketing Associate I - Healthcare
Work Location: This role works from our Akron, Ohio offices every Tuesday and Wednesday and can work remotely the other days weekly.
Formulated to Care
For more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being.
The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better.
Role Objective
The Marketing Associate assists the Healthcare Team to achieve business goals and objectives through the development and execution of innovative and engaging marketing strategies, programs and digital content. This position is responsible for supporting the Healthcare team to achieve overall strategic and growth objectives while also supporting the execution of key healthcare and enterprise marketing initiatives. It is also responsible for working cross-functionally with groups such as sales, marketing, product management, etc.to support product and content development for all healthcare submarkets.
Essential Functions and Responsibilities
Coordinates the design, development and deployment of:
Marketing strategy and tactics within context of long term strategic plan
Programs to capture dominant market share in new and/or under-penetrated market segments
Distributor-specific marketing programs
Advertising within all targeted markets
Coordinates with Healthcare Clinical and Sales teams as well as Enterprise Marketing and Design teams to create marketing communications and educational materials (e.g., sell sheets, brochures, websites, training content, eBooks)
Follows through on projects, leading phases where appropriate
Analyzes target market segments to determine market needs
Confers with other department leaders to outline programs or policies
Assists in the positioning of brands within target markets
Assists in the creation of high levels of awareness and demand for products within all target markets
Identifies hand hygiene, skin care and other related educational needs of target users
Synthesizes data to support a continuous stream of innovative products to meet user's needs
Solicits vendor support/trade show services for industry and market-specific shows, conferences or promotional events
Collaborates with multiple stakeholders to bring leading-edge ideas to life
Brings innovation to existing and new marketing programs and content
Assists in the development and commercialization of new products, services and solutions for the healthcare market
Assists in upholding legal and regulatory guidance on product and marketing claims
Provides internal and external sales support to healthcare sales team including creating sales presentation materials, leveraging other business team resources and other GOJO vital resource groups
Collaborates with GOJO Healthcare Sales Directors to create and present training to distributor sales reps
Education and Experience
Bachelor's degree in marketing or a related field preferred
Minimum two (2) years' experience in marketing, product management and / or sales required, preferably in a B2B organization
Healthcare industry experience preferred
Analytical and project management experience a plus
Proficiency with all MS Office products required
CRM a plus
Supervision/Coordination
Leads projects of varying sizes and scale
This role does not supervise other GOJO team members
Travel Requirements
Overnight Travel - sporadic - required.
We are unable to offer sponsorship for this position.
To Apply:
To apply for this position, please complete the online application process.
You will have an opportunity to include your resume and a cover letter.
GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability.
Applicants must be lawfully authorized to work in the United States.
Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate.
GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.