Zelis Healthcare, LLC
Director, Content Marketing
Zelis Healthcare, LLC, Brockton, Massachusetts, us, 02301
The
Director, Content Marketing
creates and executes the strategy for content creation in all forms at Zelis. This leader is an experienced critical thinker with an ability to quickly
synthesize information and propose a solution . They're a dynamic leader that can
guide a team of content creators on the development and distribution of assets that drive market engagement and generate awareness .The Director is also responsible for protecting and managing the brand's written style, ensuring consistency across any asset that is created. They closely collaborate with Product and Segment Marketing, Marketing Leadership, and various subject matter experts across Zelis to develop content strategies that can be translated into actionable plans.
They implement and refine processes to help Zelis produce market-leading content at scale.
In addition to overseeing the creation of content internally, the Director builds and manages a network of third-party content creators that produce assets as requested. In coordination with Performance Marketing, they measure the results of the program and optimize future content plans based on data-driven insights.Location and Workplace Flexibility:
We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.ResponsibilitiesDefine the purpose for content creation at Zelis today and in the future by collaborating closely with stakeholders, including senior leadership, to understand the needs of the market and recommend content that addresses those needsTranslate complex technology and healthcare concepts into compelling and thought-provoking content and lead annual content audits and assessments, developing strategic recommendations that can be implemented to improve performanceServe as the trusted source and strategic partner in all things related to copywriting and content development as well as establish standards that enable the creation of content at scale that aligns with brand guidelinesLead and manage a team of content writers, providing guidance, feedback, mentorship, and support to ensure the successful execution of projectsCommunicate effectively and often, ensuring that projects are delegated effectively to writers or external contractors and/or vendors to ensure the successful production and delivery of materialsHelp the Content team simultaneously manage multiple projects with tight deadlines and collaborate across Marketing to ensure Content is an integrated component of go-to-market programs and campaignsUtilize SEO writing best practices and AI in the creation of content and have a creative vision for ways that stories can be told beyond the written wordManage research-informed content that is intended to elevate Zelis' awareness in the market and drive engagement among payers, providers, and/or membersQualifications10+ years of experience as a writer and content creator with a proven track record of producing high-performing and engaging media in any format (written or digital)Deep understanding of how to build highly effective content strategies that align to audience personas and the needs of the business and Marketing, and how to report on content's performance3+ years of experience as a people leaderExperience with SEO and AI tools (e.g. ahrefs or SEMrush, Writer)Have a passion for telling stories in all formats with a demonstrated ability to communicate complex concepts in creative and engaging waysCollaborative style in a fast-paced environment, highly adaptable and able to work and lead a team with agility under pressurePreferred QualificationsHealthcare and/or technology industry experienceBachelor's degree in English, Journalism, or CommunicationsAs a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.Commitment to Diversity, Equity, Inclusion, and Belonging
Do you have the following skills, experience and drive to succeed in this role Find out below.At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.Equal Employment OpportunityZelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
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Director, Content Marketing
creates and executes the strategy for content creation in all forms at Zelis. This leader is an experienced critical thinker with an ability to quickly
synthesize information and propose a solution . They're a dynamic leader that can
guide a team of content creators on the development and distribution of assets that drive market engagement and generate awareness .The Director is also responsible for protecting and managing the brand's written style, ensuring consistency across any asset that is created. They closely collaborate with Product and Segment Marketing, Marketing Leadership, and various subject matter experts across Zelis to develop content strategies that can be translated into actionable plans.
They implement and refine processes to help Zelis produce market-leading content at scale.
In addition to overseeing the creation of content internally, the Director builds and manages a network of third-party content creators that produce assets as requested. In coordination with Performance Marketing, they measure the results of the program and optimize future content plans based on data-driven insights.Location and Workplace Flexibility:
We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.ResponsibilitiesDefine the purpose for content creation at Zelis today and in the future by collaborating closely with stakeholders, including senior leadership, to understand the needs of the market and recommend content that addresses those needsTranslate complex technology and healthcare concepts into compelling and thought-provoking content and lead annual content audits and assessments, developing strategic recommendations that can be implemented to improve performanceServe as the trusted source and strategic partner in all things related to copywriting and content development as well as establish standards that enable the creation of content at scale that aligns with brand guidelinesLead and manage a team of content writers, providing guidance, feedback, mentorship, and support to ensure the successful execution of projectsCommunicate effectively and often, ensuring that projects are delegated effectively to writers or external contractors and/or vendors to ensure the successful production and delivery of materialsHelp the Content team simultaneously manage multiple projects with tight deadlines and collaborate across Marketing to ensure Content is an integrated component of go-to-market programs and campaignsUtilize SEO writing best practices and AI in the creation of content and have a creative vision for ways that stories can be told beyond the written wordManage research-informed content that is intended to elevate Zelis' awareness in the market and drive engagement among payers, providers, and/or membersQualifications10+ years of experience as a writer and content creator with a proven track record of producing high-performing and engaging media in any format (written or digital)Deep understanding of how to build highly effective content strategies that align to audience personas and the needs of the business and Marketing, and how to report on content's performance3+ years of experience as a people leaderExperience with SEO and AI tools (e.g. ahrefs or SEMrush, Writer)Have a passion for telling stories in all formats with a demonstrated ability to communicate complex concepts in creative and engaging waysCollaborative style in a fast-paced environment, highly adaptable and able to work and lead a team with agility under pressurePreferred QualificationsHealthcare and/or technology industry experienceBachelor's degree in English, Journalism, or CommunicationsAs a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.Commitment to Diversity, Equity, Inclusion, and Belonging
Do you have the following skills, experience and drive to succeed in this role Find out below.At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.Equal Employment OpportunityZelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
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