Zebra
Director Vertical & Field Marketing
Zebra, Lincolnshire, Illinois, United States, 60069
Remote Work: Yes
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Overview: At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.Let’s create tomorrow together.The primary responsibility of the Director of Vertical and Field Marketing is to lead the cross-functional regional marketing team to develop and maintain industry-specific consolidated marketing strategies for each of the vertical markets prioritized within the region.
Additional responsibility includes the leadership of a team of in-territory field marketers to work in partnership with area sales leadership to profile, identify, and penetrate new high-potential accounts through a scalable and robust Account Based Marketing strategy and to develop mature accounts through pipeline expansion and acceleration programs, including the Customer Briefing Program. In total, the leader holding this role must excel at the localization of global/regional campaigns, execution of events and major trade shows, sales engagement and enablement programs, and the strategic leverage of MDF with leading industry channel partners to complement centrally developed and activated marketing programs.*Ideal candidate will work hybrid from our Lincolnshire, IL office or Holtsville, NY office. May consider Remote for right candidate*
Responsibilities:Lead development of Regional Vertical GTM Strategy along with vertical sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement and market intelligence tacticsTranslate regional vertical GTM strategy into a comprehensive regional GTM marketing plan for each of the core four verticals on an annual and quarterly basis so that other marketing and sales functions can align for maximum impactContribute to Global Industry Solutions Marketing strategy to ensure regional view is correctly represented in upstream (strategic) and downstream (campaign) global marketing effortsOrchestrate across multiple marketing and GTM functions to successfully execute against the annual regional vertical marketing plan for all core four vertical markets, plus lead the expansion into new vertical markets with growth potentialAccountable for key content development, particularly high value CTA assets for thought leadership & lead generation and account-based marketing programs to expand and close pipeline in targeted accountsManage a field marketing organization to ensure coverage of marketing support for key, strategic, named and territory accounts across multiple routes to market – direct, partner, distribution, etc.Build & nurture a robust customer reference pipeline in region, and maintain & mature a customer advisory program to ensure we are strategically aligned with the key trends and preferences within the top accounts of the industries we serveSuccessful seller adoption of marketing-generated enablement materials and marketing-generated leads, measured by way of content utilization and lead conversion rates
Qualifications:Minimum Requirements:Bachelor’s Degree - BA/BS degree in relatable field15+ years of experience in a Marketing Role with previous experience in the “Big Core 4” Vertical Markets (ie Retail, Manufacturing, Healthcare, Government) and relevant business development experience5+ years of management/supervisory/leadership experienceStrategic marketing – prioritization, segmentation, sizing, and spendAdvanced understanding of portfolio for effective positioning and execution within a verticalUnderstanding of complex business go to market modelsOperational Planning alongside sales leadership to balance the longer game with shorter term sales prioritiesOrganizational Agility: Matrixed, direct and indirect managementAbility to thrive in a matrixed environmentBudget management, Event managementAbility to influence global teams to meet unique local needsAccountable for results, transparent with peers & staffFamiliarity with inquiry management & lead routing systems – CRM, PRMLeading changeDemonstrated capability to drive results and manage execution thru both direct and virtual teamsPreferred Requirements:Master’s degree preferred.Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.Know Your Rights:https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdfConozca sus Derechos:https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdfZebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary:
USD 150400.00 - USD 225600.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
#J-18808-Ljbffr
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Overview: At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.Let’s create tomorrow together.The primary responsibility of the Director of Vertical and Field Marketing is to lead the cross-functional regional marketing team to develop and maintain industry-specific consolidated marketing strategies for each of the vertical markets prioritized within the region.
Additional responsibility includes the leadership of a team of in-territory field marketers to work in partnership with area sales leadership to profile, identify, and penetrate new high-potential accounts through a scalable and robust Account Based Marketing strategy and to develop mature accounts through pipeline expansion and acceleration programs, including the Customer Briefing Program. In total, the leader holding this role must excel at the localization of global/regional campaigns, execution of events and major trade shows, sales engagement and enablement programs, and the strategic leverage of MDF with leading industry channel partners to complement centrally developed and activated marketing programs.*Ideal candidate will work hybrid from our Lincolnshire, IL office or Holtsville, NY office. May consider Remote for right candidate*
Responsibilities:Lead development of Regional Vertical GTM Strategy along with vertical sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement and market intelligence tacticsTranslate regional vertical GTM strategy into a comprehensive regional GTM marketing plan for each of the core four verticals on an annual and quarterly basis so that other marketing and sales functions can align for maximum impactContribute to Global Industry Solutions Marketing strategy to ensure regional view is correctly represented in upstream (strategic) and downstream (campaign) global marketing effortsOrchestrate across multiple marketing and GTM functions to successfully execute against the annual regional vertical marketing plan for all core four vertical markets, plus lead the expansion into new vertical markets with growth potentialAccountable for key content development, particularly high value CTA assets for thought leadership & lead generation and account-based marketing programs to expand and close pipeline in targeted accountsManage a field marketing organization to ensure coverage of marketing support for key, strategic, named and territory accounts across multiple routes to market – direct, partner, distribution, etc.Build & nurture a robust customer reference pipeline in region, and maintain & mature a customer advisory program to ensure we are strategically aligned with the key trends and preferences within the top accounts of the industries we serveSuccessful seller adoption of marketing-generated enablement materials and marketing-generated leads, measured by way of content utilization and lead conversion rates
Qualifications:Minimum Requirements:Bachelor’s Degree - BA/BS degree in relatable field15+ years of experience in a Marketing Role with previous experience in the “Big Core 4” Vertical Markets (ie Retail, Manufacturing, Healthcare, Government) and relevant business development experience5+ years of management/supervisory/leadership experienceStrategic marketing – prioritization, segmentation, sizing, and spendAdvanced understanding of portfolio for effective positioning and execution within a verticalUnderstanding of complex business go to market modelsOperational Planning alongside sales leadership to balance the longer game with shorter term sales prioritiesOrganizational Agility: Matrixed, direct and indirect managementAbility to thrive in a matrixed environmentBudget management, Event managementAbility to influence global teams to meet unique local needsAccountable for results, transparent with peers & staffFamiliarity with inquiry management & lead routing systems – CRM, PRMLeading changeDemonstrated capability to drive results and manage execution thru both direct and virtual teamsPreferred Requirements:Master’s degree preferred.Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.Know Your Rights:https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdfConozca sus Derechos:https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdfZebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary:
USD 150400.00 - USD 225600.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
#J-18808-Ljbffr