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BPM-PR Firm

Director, US Marketing, NF1 PN

BPM-PR Firm, Boston, Massachusetts, us, 02298


This is what you will do:The Director, US Marketing is a key member of the commercial NF1 PN brand team and will play a critical role in developing and driving strategy and tactics for HCP and patient engagement. This individual will support the commercialization efforts for Koselugo, a MEK 1/2 inhibitor, approved by the FDA in April 2020, for the treatment of plexiform neurofibromas associated with neurofibromatosis type 1 (NF1), a rare, incurable genetic condition. This individual will report to the ED NF1 PN Marketing.You will be responsible for:Strategic planning for NF1 PN US business across HCP and patient stakeholders including the development of brand strategy planDeveloping deep customer insights through market research, advisory boards and ongoing KOL Engagements to inform marketing strategy and tacticsTracking and monitoring business performance indicatorsDeveloping and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Sales, TLLs, Training, Patient Services, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, etc.)Leading strategic oversight to media plan development & performance measurementPartnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projectsContributing to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgetingAiding the launch of the new indication for Koselugo in the adult indicationCommunicating via written and oral presentations about marketing progress to senior commercial and medical leadershipManaging marketing budgets and resources including brand AORWorking with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business ConductYou will need to have:Bachelor's degree8+ years of professional experience; prefer marketing, sales, agency, or health care experienceTrack record of developing and implementing marketing strategies and tactics that have delivered strong commercial resultsProven leadership skills and the ability to collaborate in a matrix environmentTrack record that demonstrates the ability to build high performing teams and support individuals in their professional developmentStrong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team leadThe duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hoursWe would prefer for you to have:Advanced degree, MBAStrong scientific orientation and backgroundRare disease/high-value biologics experienceExpectation of working in the office 3 days a week statement: When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.LI-#hybridThe annual base salary for this position ranges from $173,000-260,000. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles) or to receive a retirement contribution (hourly roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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