AstraZeneca
Director, Marketing - ATTR
AstraZeneca, Wilmington, Delaware, us, 19894
Are you ready to make a significant impact in the world of healthcare? As the Marketing Director located in Wilmington, DE, you will be responsible for leading the definition, design, execution and measurement of brand strategy across the HCP segment and all channels. This role is expected to work across multiple teams while partnering effectively with key collaborators including Sales, Commercial Operations, and Market Access teams to drive brand performance. Feel appreciated and be rewarded for your work. Be part of a leading team in a highly competitive environment. A place for those who thrive on the energy and pace, we are rewarded and celebrated for our work. Embrace the unrivalled opportunities to progress and succeed in BioPharmaceuticals Business Unit.
Please make an application promptly if you are a good match for this role due to high levels of interest.
Accountabilities:
In partnership with the senior marketing leadership team, continue to drive a best in industry launch in ATTR polyneuropathy and cardiomyopathy. Deliver the execution of the US marketing plans in US, driving innovation and implementing key marketing initiatives such as disease state education, promotional messaging, non-personal promotion, patient education as well best in class patient support (e.g., patient diagnostic strategy and reimbursement support). Collaborate and pull through the strategic direction, design, execution and measurement of all HCP oriented marketing strategies, tactics and activities to deliver product objectives. Partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution. Responsible for collaborating and driving the following key work: marketing strategies (BSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and return on investment analysis. Partner with Access Strategy teams to produce a value story. Collaborate with Insights and Analytics team to identify and drive actionable insights, and performance trends. Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences8+ years of Pharmaceutical or Healthcare experience5+ years of Pharmaceutical Marketing or related experienceExperience leading brand strategy and completing itProven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business areaDemonstrated experience in working within cross-functional business units essentialStrong financial competence with the ability to assess and get resultsStrong understanding of local healthcare system pricing and reimbursementStrong presentation skills.Ability to successfully lead through ambiguitySuccessful experience leading change transformationDemonstrated Learning Agility
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences;Experience in rare disease, with a focus on amyloidosis and cardiomyopathy (ATTR-PN and CM)Expertise in cardiovascular, renal and metabolic disease areas/or rare diseaseExperience in cross-channel, cross-customer marketing
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Why AstraZeneca?
We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it. Driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. to improve their experience and outcome. In Commercial Leadership we have to be accountable. a specialised team of trusted BioPharmaceuticals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation.
Ready to make your mark? Apply today!
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en#J-18808-Ljbffr
Please make an application promptly if you are a good match for this role due to high levels of interest.
Accountabilities:
In partnership with the senior marketing leadership team, continue to drive a best in industry launch in ATTR polyneuropathy and cardiomyopathy. Deliver the execution of the US marketing plans in US, driving innovation and implementing key marketing initiatives such as disease state education, promotional messaging, non-personal promotion, patient education as well best in class patient support (e.g., patient diagnostic strategy and reimbursement support). Collaborate and pull through the strategic direction, design, execution and measurement of all HCP oriented marketing strategies, tactics and activities to deliver product objectives. Partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution. Responsible for collaborating and driving the following key work: marketing strategies (BSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and return on investment analysis. Partner with Access Strategy teams to produce a value story. Collaborate with Insights and Analytics team to identify and drive actionable insights, and performance trends. Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences8+ years of Pharmaceutical or Healthcare experience5+ years of Pharmaceutical Marketing or related experienceExperience leading brand strategy and completing itProven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business areaDemonstrated experience in working within cross-functional business units essentialStrong financial competence with the ability to assess and get resultsStrong understanding of local healthcare system pricing and reimbursementStrong presentation skills.Ability to successfully lead through ambiguitySuccessful experience leading change transformationDemonstrated Learning Agility
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences;Experience in rare disease, with a focus on amyloidosis and cardiomyopathy (ATTR-PN and CM)Expertise in cardiovascular, renal and metabolic disease areas/or rare diseaseExperience in cross-channel, cross-customer marketing
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Why AstraZeneca?
We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it. Driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. to improve their experience and outcome. In Commercial Leadership we have to be accountable. a specialised team of trusted BioPharmaceuticals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation.
Ready to make your mark? Apply today!
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en#J-18808-Ljbffr