CookUnity
Growth Marketing Associate, Google Ads
CookUnity, Long Island City, New York, United States, 11101
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.About the CookUnity Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.About the Role
Our ideal candidate will execute our Google growth strategy to scale customer acquisition across paid search, display, demand gen and performance max tactics. As the Growth Marketing Associate, you will play a pivotal role in accelerating new customer acquisition and reactivations across CookUnity’s ideal customer segments, while maintaining efficient CACs. You will develop and deliver upon data and insight-driven Paid Search marketing plans and manage a cross-channel portfolio across search, display, video but also collaborate with the broader growth as well as CRO and audience management teams.This role reports directly to the SEM Growth Marketing Manager and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.Responsibilities:
This role will be responsible for day-to-day campaign management in Google Paid Search, YouTube, Demand Gen, and Performance Max.Monitor industry competitive SERP landscape for keyword research, asset creation, and trend identification.Develop, constantly test, and scale innovative marketing campaigns, ad group concepts, and creatives.Dig into performance data to understand the “why” to produce actionable outcomes and opportunities.Support in defining the performance marketing and upper funnel strategy, business plans, budgets, and structures for the performance marketing department that get us to the next level of high-quality and sustainable growth.Collaborate with our internal performance creative team and CRO (conversion rate optimization) manager to develop resonating assets and landing page experiences.Define and develop a deeper understanding of the target customer to unlock customer-centric business insights to further tailor messages to specific audiences and diligently manage KPIs for high growth impact.Leverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs to constantly generate impact.Support in the onboarding and training of world-class, high-performing team members in-house and flexibly leverage top-notch external partners to achieve best-in-class success and business results.Requirements:
4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies with an understanding of regional nuances.Hands-on experience launching and optimizing platform performance from Meta to Google ad products.Strong Excel skills with the ability to accurately and efficiently manipulate large data campaign data sets for actionable insights and optimizations.A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.Outstanding degree of understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business).Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environment.Proven ability to lead and manage innovative and effective marketing programs that generate results, covering all major digital and offline marketing channels.Extremely analytical and data-driven marketer who can manage various channels, drive traffic, and transactions.Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with.Experience in managing large marketing budgets.Personal Characteristics:
Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.A curious mind with an appreciation for creative collaborative brainstorming and the ability to build upon each other's ideas.Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact.Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.Superior communication, presentation and organizational skills.Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.Ability to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passion.Keen sensitivity to brand and the symbiosis of brand and direct marketing.Passion for food culture is a plus!Benefits:
Health Insurance coverage401k PlanWe grow, you grow: Stock Options Plan granted on Day 1Eligible for a bi-annual performance bonusPTO policy and paid sick days / Unlimited PTO5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbaticalFamily leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!Compensation:
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.Pay Range for this position: $78,000 — $90,000 USDIf you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.About the CookUnity Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.About the Role
Our ideal candidate will execute our Google growth strategy to scale customer acquisition across paid search, display, demand gen and performance max tactics. As the Growth Marketing Associate, you will play a pivotal role in accelerating new customer acquisition and reactivations across CookUnity’s ideal customer segments, while maintaining efficient CACs. You will develop and deliver upon data and insight-driven Paid Search marketing plans and manage a cross-channel portfolio across search, display, video but also collaborate with the broader growth as well as CRO and audience management teams.This role reports directly to the SEM Growth Marketing Manager and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.Responsibilities:
This role will be responsible for day-to-day campaign management in Google Paid Search, YouTube, Demand Gen, and Performance Max.Monitor industry competitive SERP landscape for keyword research, asset creation, and trend identification.Develop, constantly test, and scale innovative marketing campaigns, ad group concepts, and creatives.Dig into performance data to understand the “why” to produce actionable outcomes and opportunities.Support in defining the performance marketing and upper funnel strategy, business plans, budgets, and structures for the performance marketing department that get us to the next level of high-quality and sustainable growth.Collaborate with our internal performance creative team and CRO (conversion rate optimization) manager to develop resonating assets and landing page experiences.Define and develop a deeper understanding of the target customer to unlock customer-centric business insights to further tailor messages to specific audiences and diligently manage KPIs for high growth impact.Leverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs to constantly generate impact.Support in the onboarding and training of world-class, high-performing team members in-house and flexibly leverage top-notch external partners to achieve best-in-class success and business results.Requirements:
4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies with an understanding of regional nuances.Hands-on experience launching and optimizing platform performance from Meta to Google ad products.Strong Excel skills with the ability to accurately and efficiently manipulate large data campaign data sets for actionable insights and optimizations.A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.Outstanding degree of understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business).Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environment.Proven ability to lead and manage innovative and effective marketing programs that generate results, covering all major digital and offline marketing channels.Extremely analytical and data-driven marketer who can manage various channels, drive traffic, and transactions.Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with.Experience in managing large marketing budgets.Personal Characteristics:
Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.A curious mind with an appreciation for creative collaborative brainstorming and the ability to build upon each other's ideas.Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact.Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.Superior communication, presentation and organizational skills.Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.Ability to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passion.Keen sensitivity to brand and the symbiosis of brand and direct marketing.Passion for food culture is a plus!Benefits:
Health Insurance coverage401k PlanWe grow, you grow: Stock Options Plan granted on Day 1Eligible for a bi-annual performance bonusPTO policy and paid sick days / Unlimited PTO5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbaticalFamily leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!Compensation:
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.Pay Range for this position: $78,000 — $90,000 USDIf you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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