University of Maryland, Baltimore
Director of Communications
University of Maryland, Baltimore, Baltimore, Maryland, United States, 21206
University of Maryland, Baltimore - Director of Communications The University of Maryland, Baltimore (UMB) School of Dentistry seeks a dynamic and experienced Director of Communications. As a key member of the Dean’s senior leadership team, the Director will lead, develop, and implement a comprehensive communications and marketing strategy to enhance and build on the school’s reputation. The Director will be a strategic thinker and leader, promoting the school’s news, initiatives, and achievements to diverse audiences, including patients, students, faculty, staff, alumni, and the general public.
Do you have the right skills and experience for this role Read on to find out, and make your application.The Director must maintain an awareness of national, regional, and local healthcare issues, with an emphasis on oral healthcare, as well as higher education and legislative issues. The selected candidate will be committed to understanding and upholding UMB’s core values: respect and integrity, well-being and sustainability, equity and justice, and innovation and discovery. This position reports to the Dean and manages a team within the department.Essential Functions/Strategy and Senior LeadershipLeads a team of communications professionals and collaborates with colleagues across the University of Maryland School of Dentistry (UMSOD) to develop and implement a comprehensive strategic communications, marketing, and engagement plan.Develops a comprehensive and adaptive strategy addressing social, legislative, environmental, and market factors to represent the School's vision, position, history, and priorities.Plans, develops, and executes high-level messaging, high-profile projects, and nationally recognized events.Leads the development and implementation of the web strategy to enhance user experience, improve accessibility, and effectively communicate the School's mission, programs, services, and achievements to a broad audience.Provides leadership and executes public relations and marketing strategies, programs, and communications to increase familiarity with and support for the School or University’s mission and programs.Develops and maintains relationships with external vendors, managing procurement and performance according to annual contracts.Manages the Office of Communications budget.Performs other related duties as assigned.Collaboration and Representation within UMB and the CommunityBuild and maintain partnership relationships with other campus offices or departments or with external organizations, corporations, or schools to advance the mission and programs of the school or University.Maintain and nurture relationships within the University, System and/or state government that allows advancing the image, programs, and mission of the school/institute.Represents the department through participation in campus meetings and special projects, as well as UMB on an external basis with USM headquarters and other system-wide units.Work with other UMSOD leadership on communications planning.Leadership of the Communications TeamProvides leadership and inclusive supervision to the Office of Communications team, promoting collaborative cross-unit teamwork, open communication, and responsible self-direction.Stays current on changing technologies and news trends. Responsible for updating staff accordingly.Education:
Bachelor’s degree.Preferred Education:
Advanced degree in communications, marketing, graphics design or related field.Experience:
Six (6) years of experience in marketing, public relations, communications, or media, public or client relations.Preferred Experience:
Experience in higher education strongly preferred.Supervisory Experience:
Two (2) years of experience at a management or leadership level.Knowledge, Skills, and Abilities:Understanding of online marketing fundamentals (paid, earned, owned) including SEM, SEO, display, retargeting, social media (paid and organic), and email marketing.Ability to work with multiple stakeholders to develop and produce effective web content.First-hand experience managing digital marketing, in particular strategic planning, brand building, website management, content generation and marketing, digital advertising, social media management and managing digital asset development.Ability to manage and prioritize communication requests.Experience with project management and overseeing large-scale projects.Hiring Range:
$125,000 - $135,000 (Commensurate with education and experience)UMB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law or policy.
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Do you have the right skills and experience for this role Read on to find out, and make your application.The Director must maintain an awareness of national, regional, and local healthcare issues, with an emphasis on oral healthcare, as well as higher education and legislative issues. The selected candidate will be committed to understanding and upholding UMB’s core values: respect and integrity, well-being and sustainability, equity and justice, and innovation and discovery. This position reports to the Dean and manages a team within the department.Essential Functions/Strategy and Senior LeadershipLeads a team of communications professionals and collaborates with colleagues across the University of Maryland School of Dentistry (UMSOD) to develop and implement a comprehensive strategic communications, marketing, and engagement plan.Develops a comprehensive and adaptive strategy addressing social, legislative, environmental, and market factors to represent the School's vision, position, history, and priorities.Plans, develops, and executes high-level messaging, high-profile projects, and nationally recognized events.Leads the development and implementation of the web strategy to enhance user experience, improve accessibility, and effectively communicate the School's mission, programs, services, and achievements to a broad audience.Provides leadership and executes public relations and marketing strategies, programs, and communications to increase familiarity with and support for the School or University’s mission and programs.Develops and maintains relationships with external vendors, managing procurement and performance according to annual contracts.Manages the Office of Communications budget.Performs other related duties as assigned.Collaboration and Representation within UMB and the CommunityBuild and maintain partnership relationships with other campus offices or departments or with external organizations, corporations, or schools to advance the mission and programs of the school or University.Maintain and nurture relationships within the University, System and/or state government that allows advancing the image, programs, and mission of the school/institute.Represents the department through participation in campus meetings and special projects, as well as UMB on an external basis with USM headquarters and other system-wide units.Work with other UMSOD leadership on communications planning.Leadership of the Communications TeamProvides leadership and inclusive supervision to the Office of Communications team, promoting collaborative cross-unit teamwork, open communication, and responsible self-direction.Stays current on changing technologies and news trends. Responsible for updating staff accordingly.Education:
Bachelor’s degree.Preferred Education:
Advanced degree in communications, marketing, graphics design or related field.Experience:
Six (6) years of experience in marketing, public relations, communications, or media, public or client relations.Preferred Experience:
Experience in higher education strongly preferred.Supervisory Experience:
Two (2) years of experience at a management or leadership level.Knowledge, Skills, and Abilities:Understanding of online marketing fundamentals (paid, earned, owned) including SEM, SEO, display, retargeting, social media (paid and organic), and email marketing.Ability to work with multiple stakeholders to develop and produce effective web content.First-hand experience managing digital marketing, in particular strategic planning, brand building, website management, content generation and marketing, digital advertising, social media management and managing digital asset development.Ability to manage and prioritize communication requests.Experience with project management and overseeing large-scale projects.Hiring Range:
$125,000 - $135,000 (Commensurate with education and experience)UMB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law or policy.
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