Heyday Homes
Lifecycle Marketing Manager
Heyday Homes, Chicago, Illinois, United States, 60290
Heyday Homes has a new opening for a Lifecycle Manager who will be an integral part of the team and a strategic thought partner to the CEO.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Your Mission: Heyday Homes is passionate about creating community and empowering individuals to make the right decisions at the right time, for them. Your primary responsibilities are planning, directing, and implementing marketing strategies and systems for Heyday Homes and building our in-person and online community of professional women.As our Lifecycle Marketing Manager, you will OWN the creation and execution of our marketing strategy by leading initiatives to maximize the lifetime value of our clients. You will enhance client communications and ensure that our marketing strategies are seamlessly integrated across all channels. This position requires a well-organized individual who is detail-oriented, with a passion for thinking outside the box and staying ahead of the latest marketing trends.Your daily activities will focus on building awareness through our 40+ events per year for women and families, generating leads for Heyday Homes and its sister companies, managing social media marketing, content creation, events, digital ads, email marketing, brand partnerships, and community engagement. You will also manage our CRM, so familiarity with real estate-specific customer relationship management software and other digital marketing tools is necessary.The successful Lifecycle Marketing Manager will have a wide range of marketing experience, including building, implementing, and managing marketing systems, planning and executing experiential events, and creating and implementing marketing and branding strategies.Heyday Homes prides itself on hiring high-performing individuals. The ideal candidate has a passion for real estate and design, community building, the client experience, leadership, systems, and marketing, as well as the desire to grow as a leader in an entrepreneurial team environment. You will report directly to Heyday Homes’ CEO and regularly collaborate with our leadership team. This full-time role is based out of Lincoln Park in downtown Chicago. Evening and weekend availability is required to attend frequent in-person community events.Responsibilities:
STORYTELLER:
You have the unique ability to be creative as well as strategic. You love producing work and telling stories that engage and inspire others.COMMUNITY CREATOR:
You believe in creating opportunities for community and belonging. You have an exceptional ability to strategically bring people together.IMPLEMENTER:
You synthesize marketing needs with the vision of leadership and take action on the most important items that will help the company grow.RELATIONSHIP MANAGER:
You understand and value the creation of lifecycle marketing programs to manage relationships with community members, customers, vendor partners, and clients.Next Steps: If you are excited about the opportunity to work with a fast-paced, growing real estate team, have a high standard of excellence, and are able to juggle multiple competing priorities, meet deadlines, and work independently, we want to hear from you.Qualifications:
7+ years of experience in marketing, branding, event management or non-profit.Strong experience managing a team and building systems to scale.Excellent writing, editing, communication skills and project management skills.Excellent at navigating computer software such as Google Drive, Slack, and CRM systems.Results-oriented with high attention to detail, ability to multitask, and meet deadlines in a dynamic, fast-paced team environment.Strong customer service and interpersonal skills with a high level of responsiveness.Knowledge of the real estate industry is a plus.Compensation: $80,000
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Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Your Mission: Heyday Homes is passionate about creating community and empowering individuals to make the right decisions at the right time, for them. Your primary responsibilities are planning, directing, and implementing marketing strategies and systems for Heyday Homes and building our in-person and online community of professional women.As our Lifecycle Marketing Manager, you will OWN the creation and execution of our marketing strategy by leading initiatives to maximize the lifetime value of our clients. You will enhance client communications and ensure that our marketing strategies are seamlessly integrated across all channels. This position requires a well-organized individual who is detail-oriented, with a passion for thinking outside the box and staying ahead of the latest marketing trends.Your daily activities will focus on building awareness through our 40+ events per year for women and families, generating leads for Heyday Homes and its sister companies, managing social media marketing, content creation, events, digital ads, email marketing, brand partnerships, and community engagement. You will also manage our CRM, so familiarity with real estate-specific customer relationship management software and other digital marketing tools is necessary.The successful Lifecycle Marketing Manager will have a wide range of marketing experience, including building, implementing, and managing marketing systems, planning and executing experiential events, and creating and implementing marketing and branding strategies.Heyday Homes prides itself on hiring high-performing individuals. The ideal candidate has a passion for real estate and design, community building, the client experience, leadership, systems, and marketing, as well as the desire to grow as a leader in an entrepreneurial team environment. You will report directly to Heyday Homes’ CEO and regularly collaborate with our leadership team. This full-time role is based out of Lincoln Park in downtown Chicago. Evening and weekend availability is required to attend frequent in-person community events.Responsibilities:
STORYTELLER:
You have the unique ability to be creative as well as strategic. You love producing work and telling stories that engage and inspire others.COMMUNITY CREATOR:
You believe in creating opportunities for community and belonging. You have an exceptional ability to strategically bring people together.IMPLEMENTER:
You synthesize marketing needs with the vision of leadership and take action on the most important items that will help the company grow.RELATIONSHIP MANAGER:
You understand and value the creation of lifecycle marketing programs to manage relationships with community members, customers, vendor partners, and clients.Next Steps: If you are excited about the opportunity to work with a fast-paced, growing real estate team, have a high standard of excellence, and are able to juggle multiple competing priorities, meet deadlines, and work independently, we want to hear from you.Qualifications:
7+ years of experience in marketing, branding, event management or non-profit.Strong experience managing a team and building systems to scale.Excellent writing, editing, communication skills and project management skills.Excellent at navigating computer software such as Google Drive, Slack, and CRM systems.Results-oriented with high attention to detail, ability to multitask, and meet deadlines in a dynamic, fast-paced team environment.Strong customer service and interpersonal skills with a high level of responsiveness.Knowledge of the real estate industry is a plus.Compensation: $80,000
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