Museum of Fine Arts, Boston
Marketing and Tourism Manager
Museum of Fine Arts, Boston, Boston, Massachusetts, us, 02298
The Marketing and Tourism Manager will lead and manage promotion of key exhibitions, public programs, community celebrations and special events for the MFA and direct the Museum’s tourism efforts. This position will serve as primary contact and provide strategic direction for agency partners (CRI, Scout Collective). Ideal candidates for the position must have a strong digital background and experience with audience measurement/insights. Core responsibilities include the development of campaign briefing documents, ongoing management of budgets and media, reporting and metric tracking, and audience analysis. The Marketing and Tourism Manager will work within a team construct and will collaborate closely with colleagues across the museum, including communications, member and visitor services, learning and community engagement, rights and licensing, and curatorial. Development of key tourism initiatives are also a major focus of this position, including management of third party ticketing partnerships, relationship building with Boston hotels, convention organizers, Massachusetts tourism organizations and tour operators, and includes oversight & input of digital targeting, and zip code analysis to reach desired audiences.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The Marketing and Tourism Manager will report to the Senior Manager of Marketing and will collaborate on strategy and reporting, helping to shape audience insights and development for this fast-paced, ever-evolving creative institution. The candidate must be a strong writer and will be responsible for advertising taglines, website copy, email content, and broadcast scripts and storyboards.Key Responsibilities:Lead marketing plans for exhibitions, public programs, cultural celebrations and special events for the MFA. This includes creating a strategy and associated brief documents to lead the team and agency partners. Part of this process includes working with the Associate to research the artist/exhibitions, and providing materials for kick-off (top images, working titles, etc.). Project management ownership of the exhibitions and projects includes kick-off, planning and timing, leading creative review, tracking of budgets and media in-market, and wrap-up reports.Direct the Museum’s overall tourism effort across a range of areas. This includes working closely with visitor services team on partnerships with third-party ticketing vendors, developing a strategy for hotels and tour operators, and targeting through digital tactics.Support the Corporate Sponsorship team - attend meetings, conduct and compile research, aggregate notes, develop proposals, and provide strategic recommendations for audience alignment, programming considerations, and proposal content.Assist with direction of search advertising programs. This includes ensuring that keyword strategy is in line with overall campaign objectives, providing copy points, and optimizing campaigns with the guidance of the agency partner.Working closely with the PR/social teams as well as agency partners, help develop strategy for paid social media tactics, manage implementation, and report on insights/metrics. This includes Facebook, Instagram, Pinterest, YouTube, TikTok, and other new media recommended.Maintain a strong relationship with PR/social teams, Sponsorship and Development, Member and Visitor Services, and Membership when building out promotional plans.Collaborate with events and programs teams on special events requiring marketing (First Fridays, Late Nites, Community Celebrations, Open Houses, etc), including campaign planning and project management.Provide communications teams and leadership with updates on marketing trends and new, innovative media.Responsible for identification, development, planning, and execution of promotional / partnership opportunities inclusive of the following:
Hotels & Tourism partnersRetail partnershipsGrassroots marketing in collaboration with Marketing & Media ManagerGovernment / City of Boston partnershipsCross-promotional opportunities with other arts institutionsCommunity outreach and identification of priority neighborhoods
Identify and create opportunities for partner visibility within MFA-owned outlets (website, email, on-site, etc) and develop partnership agreements.Collaborate with communications on prioritizing owned assets to ensure alignment with all earned and paid efforts. This includes the homepage carousel, exterior/campus banners, hold message, and internal signage.Qualifications / Requirements:Bachelor’s Degree in communications or related field.Minimum of 5-7 years experience within marketing/advertising. Experience should include development of marketing plans or brief documents, relationship management, and a knowledge of promotions. Digital experience is a must, with marketing/ad agency or audience research experience being a plus.Well-versed in Google Analytics and Facebook Ads Manager. Must be comfortable with building/tracking custom URLs.Excellent creative writing and communications skills with strong attention to detail.Ability to work independently, as well as with a variety of teams, and effectively handle multiple projects with a constant eye on deadlines and budgets.Strong working knowledge of all Microsoft Office products including Word, Excel, Powerpoint, and Outlook. Knowledge of Basecamp is preferred.Some nights/weekends are required.Salary Range:Full-Time Salary, 35 hours per week.Starting salary: $65,000 - $75,000.This position is affiliated with the United Auto Workers Union.The MFA is an equal opportunity employer. The community and audience we serve is diverse, and we wish to foster that diversity in our workplace. Toward that end, the MFA does not discriminate against individuals in hiring, employment or promotion on the basis of race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, handicap or disability, veteran or military status, political belief, pregnancy, genetic information or any other characteristic protected by law.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The Marketing and Tourism Manager will report to the Senior Manager of Marketing and will collaborate on strategy and reporting, helping to shape audience insights and development for this fast-paced, ever-evolving creative institution. The candidate must be a strong writer and will be responsible for advertising taglines, website copy, email content, and broadcast scripts and storyboards.Key Responsibilities:Lead marketing plans for exhibitions, public programs, cultural celebrations and special events for the MFA. This includes creating a strategy and associated brief documents to lead the team and agency partners. Part of this process includes working with the Associate to research the artist/exhibitions, and providing materials for kick-off (top images, working titles, etc.). Project management ownership of the exhibitions and projects includes kick-off, planning and timing, leading creative review, tracking of budgets and media in-market, and wrap-up reports.Direct the Museum’s overall tourism effort across a range of areas. This includes working closely with visitor services team on partnerships with third-party ticketing vendors, developing a strategy for hotels and tour operators, and targeting through digital tactics.Support the Corporate Sponsorship team - attend meetings, conduct and compile research, aggregate notes, develop proposals, and provide strategic recommendations for audience alignment, programming considerations, and proposal content.Assist with direction of search advertising programs. This includes ensuring that keyword strategy is in line with overall campaign objectives, providing copy points, and optimizing campaigns with the guidance of the agency partner.Working closely with the PR/social teams as well as agency partners, help develop strategy for paid social media tactics, manage implementation, and report on insights/metrics. This includes Facebook, Instagram, Pinterest, YouTube, TikTok, and other new media recommended.Maintain a strong relationship with PR/social teams, Sponsorship and Development, Member and Visitor Services, and Membership when building out promotional plans.Collaborate with events and programs teams on special events requiring marketing (First Fridays, Late Nites, Community Celebrations, Open Houses, etc), including campaign planning and project management.Provide communications teams and leadership with updates on marketing trends and new, innovative media.Responsible for identification, development, planning, and execution of promotional / partnership opportunities inclusive of the following:
Hotels & Tourism partnersRetail partnershipsGrassroots marketing in collaboration with Marketing & Media ManagerGovernment / City of Boston partnershipsCross-promotional opportunities with other arts institutionsCommunity outreach and identification of priority neighborhoods
Identify and create opportunities for partner visibility within MFA-owned outlets (website, email, on-site, etc) and develop partnership agreements.Collaborate with communications on prioritizing owned assets to ensure alignment with all earned and paid efforts. This includes the homepage carousel, exterior/campus banners, hold message, and internal signage.Qualifications / Requirements:Bachelor’s Degree in communications or related field.Minimum of 5-7 years experience within marketing/advertising. Experience should include development of marketing plans or brief documents, relationship management, and a knowledge of promotions. Digital experience is a must, with marketing/ad agency or audience research experience being a plus.Well-versed in Google Analytics and Facebook Ads Manager. Must be comfortable with building/tracking custom URLs.Excellent creative writing and communications skills with strong attention to detail.Ability to work independently, as well as with a variety of teams, and effectively handle multiple projects with a constant eye on deadlines and budgets.Strong working knowledge of all Microsoft Office products including Word, Excel, Powerpoint, and Outlook. Knowledge of Basecamp is preferred.Some nights/weekends are required.Salary Range:Full-Time Salary, 35 hours per week.Starting salary: $65,000 - $75,000.This position is affiliated with the United Auto Workers Union.The MFA is an equal opportunity employer. The community and audience we serve is diverse, and we wish to foster that diversity in our workplace. Toward that end, the MFA does not discriminate against individuals in hiring, employment or promotion on the basis of race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, handicap or disability, veteran or military status, political belief, pregnancy, genetic information or any other characteristic protected by law.
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