Pernod Ricard USA
Director, Media
Pernod Ricard USA, Long Island City, New York, United States, 11101
Position Summary:
The Director, Media is an exciting new role in the Transformation department. The candidate will lead a team focused on redeveloping how media is planned, executed and monitored within PRUSA. The Director will need to work closely with the entire marketing department on the day-to-day business (ensuring the right brand prioritization, meeting performance hurdles, etc.) while implementing a multi-year media transformation roadmap. This is a unique chance for a candidate who is passionate about the nexus of analytics, media and brand strategy and can bring a strong voice to a forward-thinking organization.
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Major Responsibilities / Accountabilities:Develop and implement multi-year media transformation roadmap. This will include enterprise-wide implications from how the company develops media to A&P allocation. Significant time will be spent on wiring new processes across PR globally.Manage media contract. This includes establishing new media KPIs and incentives, ensuring efficient media investments, ensuring correct brand workflows.Build internal capabilities and best practices around media strategy and planning. This includes leading new training development, coaching, etc.Together with Analytics Transformation, establish and oversee a media performance measurement and mix modeling approach. This will be used to create allocations between brands, as well as between touchpoints.Requirements:Education:
Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable.Experience / Background:
10+ years of business experience, with at least five years experience at a senior level in a media agency or advertiser. The ideal candidate will have significant experience running media accounts, but a media-passionate marketer is also acceptable. Must have solid experience in digital marketing and analytics including search, eCRM, content and data management. Must have experience in managing a media contract (either as client or agency partner), performance KPIs and incentive systems, and enterprise-wide workflows. Ideal candidate will have some experience in e-commerce, retail media and using media planning to drive overall creative planning.Working Conditions:Travel: Occasional - Estimate: 10% of time.Who are we?Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila; such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.Working at Pernod Ricard:Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture.Benefits:Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.Job Posting End Date:
2020-07-01-07:00Location:
New York, NY (Headquarters)Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
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The Director, Media is an exciting new role in the Transformation department. The candidate will lead a team focused on redeveloping how media is planned, executed and monitored within PRUSA. The Director will need to work closely with the entire marketing department on the day-to-day business (ensuring the right brand prioritization, meeting performance hurdles, etc.) while implementing a multi-year media transformation roadmap. This is a unique chance for a candidate who is passionate about the nexus of analytics, media and brand strategy and can bring a strong voice to a forward-thinking organization.
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Major Responsibilities / Accountabilities:Develop and implement multi-year media transformation roadmap. This will include enterprise-wide implications from how the company develops media to A&P allocation. Significant time will be spent on wiring new processes across PR globally.Manage media contract. This includes establishing new media KPIs and incentives, ensuring efficient media investments, ensuring correct brand workflows.Build internal capabilities and best practices around media strategy and planning. This includes leading new training development, coaching, etc.Together with Analytics Transformation, establish and oversee a media performance measurement and mix modeling approach. This will be used to create allocations between brands, as well as between touchpoints.Requirements:Education:
Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable.Experience / Background:
10+ years of business experience, with at least five years experience at a senior level in a media agency or advertiser. The ideal candidate will have significant experience running media accounts, but a media-passionate marketer is also acceptable. Must have solid experience in digital marketing and analytics including search, eCRM, content and data management. Must have experience in managing a media contract (either as client or agency partner), performance KPIs and incentive systems, and enterprise-wide workflows. Ideal candidate will have some experience in e-commerce, retail media and using media planning to drive overall creative planning.Working Conditions:Travel: Occasional - Estimate: 10% of time.Who are we?Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila; such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.Working at Pernod Ricard:Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture.Benefits:Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.Job Posting End Date:
2020-07-01-07:00Location:
New York, NY (Headquarters)Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
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