DealerOn, Inc
Digital Advertising Specialist
DealerOn, Inc, Rockville, Maryland, us, 20849
Job Description:
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers. The Digital Marketing Specialist will be responsible for the technical execution of online marketing campaigns including Search Engine Marketing, Display, Social and Video Advertising services. The Digital Marketing Specialist will conduct a thorough consultative review of the customer’s digital marketing performance and provide solid, actionable insights. This is a great opportunity to collaborate with multiple teams including brand marketing, digital and sales to truly drive the strategy for multi-channel programs. This full-time position reports to the Digital Advertising Supervisor and can be remote.Essential Functions:
Manage accounts through the life-cycle starting with onboarding to regular day to day account managementRespond to customer requests and communications in a timely manner, based on SLAs set by the companyMaintain a customer retention rate that is deemed acceptable by the companyAct as a true consultant by understanding the client's core goalsPlan advertising strategy on a monthly and quarterly basis with clientsExecute and present results of key initiativesIdentify opportunities to enhance a client's advertising portfolioEnsure that accounts meet client defined budget and metric goalsOptimize accounts on a regular basis based on best practices outlined by the companyDeploy A/B testing and CRO tactics to improve account performanceRequired Skills/Experience:
Bachelor’s Degree or equivalent experienceExcellent attention to detail, especially with communication (written and verbal) and meeting deadlinesKnowledge of Google Analytics or other bid optimization toolsProficient in Excel, Microsoft Word and OutlookPrior Customer Service ExperienceExperience managing a digital campaignPreferred Skills/Experience:
Google Analytics CertificationGoogle AdWords and Bing Ads CertificationsExperience as a PPC analystPrior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or AcquisioProject management experienceAutomotive marketing / automotive internet sales experiencePrior experience with digital marketing agenciesThe salary range for this position is $41,200 - $74,700.The maximum range shown represents your earning potential with DealerOn for the life time of the role. The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.This is a remote position and is available in various US locations; however, it is not open to residents of…Alabama (AL), Alaska (AK), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), Hawaii (HI), Idaho (ID), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Dakota (ND), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), Washington (WA), Wisconsin (WI), and Wyoming (WY).About Us: We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationships, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.Perks and Benefits: Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:Medical, dental and vision insuranceCompany matched 401K planFlexible PTO + Sick Leave6 weeks paid Parental Leave8 Paid National HolidaysCompany-paid basic Life InsuranceVoluntary supplemental Life InsuranceVoluntary long-term/short-term disability insuranceVoluntary Pet InsuranceOptional Healthcare/Dependent Care FSA AccountDealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-verify Participation and Right to Work).
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers. The Digital Marketing Specialist will be responsible for the technical execution of online marketing campaigns including Search Engine Marketing, Display, Social and Video Advertising services. The Digital Marketing Specialist will conduct a thorough consultative review of the customer’s digital marketing performance and provide solid, actionable insights. This is a great opportunity to collaborate with multiple teams including brand marketing, digital and sales to truly drive the strategy for multi-channel programs. This full-time position reports to the Digital Advertising Supervisor and can be remote.Essential Functions:
Manage accounts through the life-cycle starting with onboarding to regular day to day account managementRespond to customer requests and communications in a timely manner, based on SLAs set by the companyMaintain a customer retention rate that is deemed acceptable by the companyAct as a true consultant by understanding the client's core goalsPlan advertising strategy on a monthly and quarterly basis with clientsExecute and present results of key initiativesIdentify opportunities to enhance a client's advertising portfolioEnsure that accounts meet client defined budget and metric goalsOptimize accounts on a regular basis based on best practices outlined by the companyDeploy A/B testing and CRO tactics to improve account performanceRequired Skills/Experience:
Bachelor’s Degree or equivalent experienceExcellent attention to detail, especially with communication (written and verbal) and meeting deadlinesKnowledge of Google Analytics or other bid optimization toolsProficient in Excel, Microsoft Word and OutlookPrior Customer Service ExperienceExperience managing a digital campaignPreferred Skills/Experience:
Google Analytics CertificationGoogle AdWords and Bing Ads CertificationsExperience as a PPC analystPrior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or AcquisioProject management experienceAutomotive marketing / automotive internet sales experiencePrior experience with digital marketing agenciesThe salary range for this position is $41,200 - $74,700.The maximum range shown represents your earning potential with DealerOn for the life time of the role. The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.This is a remote position and is available in various US locations; however, it is not open to residents of…Alabama (AL), Alaska (AK), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), Hawaii (HI), Idaho (ID), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Dakota (ND), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), Washington (WA), Wisconsin (WI), and Wyoming (WY).About Us: We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationships, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.Perks and Benefits: Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:Medical, dental and vision insuranceCompany matched 401K planFlexible PTO + Sick Leave6 weeks paid Parental Leave8 Paid National HolidaysCompany-paid basic Life InsuranceVoluntary supplemental Life InsuranceVoluntary long-term/short-term disability insuranceVoluntary Pet InsuranceOptional Healthcare/Dependent Care FSA AccountDealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-verify Participation and Right to Work).
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