Embroker
Marketing Director
Embroker, Dallas, Texas, United States, 75215
BASE SALARY $151,000 - $210,000 DOE
Do you have the following skills, experience and drive to succeed in this role Find out below.Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary
Marketing Director
to lead our marketing initiatives and drive our business forward.
Job Duties
Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention
Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives
Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences
Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management
Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness
Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts
Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred
8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries
Demonstrated experience leading and managing digital marketing teams
Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms
Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives
Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment
Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws
Ability to work cross culturally on a global team
Prolonged periods of time sitting at a desk and working on a computer
Ability to perform at a high-level in a remote work environment
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Do you have the following skills, experience and drive to succeed in this role Find out below.Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary
Marketing Director
to lead our marketing initiatives and drive our business forward.
Job Duties
Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention
Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives
Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences
Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management
Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness
Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts
Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred
8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries
Demonstrated experience leading and managing digital marketing teams
Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms
Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives
Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment
Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws
Ability to work cross culturally on a global team
Prolonged periods of time sitting at a desk and working on a computer
Ability to perform at a high-level in a remote work environment
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