American Public Media Group
Director, Marketing Automation
American Public Media Group, Saint Paul, Minnesota, United States, 55118
Your Role As the Director of Marketing Automation, you will play a pivotal role in driving our marketing efforts through the strategic management of our marketing automation platform and systems. This role requires a seasoned professional with a deep understanding of marketing technology, system administration, and data flow. You will be accountable for the team who implements and optimizes marketing automation campaigns, ensuring seamless data integration, and collaborating with cross-functional teams to achieve business goals.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.Expected Compensation Range:
$120,000 - $148,000/yr. Exact salary determined by experience and education related to the role, organizational compensation structure and internal equity.Application Deadline:
December 20, 2023Key ResponsibilitiesMarketing Automation Strategy:
Partnering with the marketing automation manager, develop and execute the overall marketing automation strategy in alignment with business objectives.Identify opportunities to leverage marketing automation for lead generation, nurturing, and customer engagement.System Administration
Oversee the administration and configuration of the marketing automation platform.Manage user roles, permissions, and access controls to ensure a secure and efficient system.Lead the evaluation, selection, and implementation of marketing technology infrastructure.Work closely with the digital products team and technology team to ensure the scalability, reliability, and security of the marketing automation system.Data Flow Optimization
Design and implement data flow processes to ensure accurate and consistent data integration across marketing automation and revenue systems.Monitor data quality and implement best practices for data governance.Cross-functional Collaboration
Partner with revenue teams, technology, and other departments to align marketing automation initiatives with broader business objectives.Provide training and support to ensure effective use of the marketing automation platform across teams.Reporting And Analysis
Establish and monitor KPIs to measure the success and impact of marketing automation efforts.Provide regular reports and insights to leadership on campaign performance and areas for improvement.Team Management
Coach and develop Marketing Automation Team members, ensuring they deliver against organization priorities.Manage freelance and contractor support.Qualifications
B.A./B.S. degree in a marketing, project management or communications discipline or equivalent work experience.Proven experience (minimum 12 years) in marketing automation, with a focus on system administration and infrastructure management.5+ years of leadership and management experience.In-depth knowledge of popular marketing automation platforms (e.g., Marketo, HubSpot, Eloqua).Strong understanding of data management, integration, and data flow processes.Excellent project management and communication skills.Analytical mindset with the ability to derive insights from data and make data-driven decisions.Required Skills, Knowledge And Abilities
Knowledge of email design (HTML, CSS) and production.Must be curious and eager to learn, demonstrating openness to feedback and coaching.Detail-oriented with the ability to multi-task.Demonstrated ability to work independently, organize and accurately prioritize work, be detail-oriented, and understand when urgency is required.Ability to use sound judgment and discretion in dealing with confidential information.Enthusiasm for our mission and portfolio of programs, products, and services.Excellent written (English) communication skills and proofreading.Strong analytical, problem-solving and organizational skills.Strong project and time management skills.Strong interpersonal communication skills.Team player and ability to work effectively with multiple cross-functional groups.Quantitative and qualitative data analysis skills, with high proficiency in Microsoft Excel.Preferred Skills And Experience
Salesforce Marketing Cloud experience with demonstrated development and design experience (HTML, CSS, AMPscript).General knowledge of SQL.Reporting to This Position: Two full-time team members (Manager, Marketing Automation and Marketing Automation specialist).Physical Demands And Working Conditions Must be able to perform the essential duties of the position with or without reasonable accommodation.APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks/per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.Expected Compensation Range:
$120,000 - $148,000/yr. Exact salary determined by experience and education related to the role, organizational compensation structure and internal equity.Application Deadline:
December 20, 2023Key ResponsibilitiesMarketing Automation Strategy:
Partnering with the marketing automation manager, develop and execute the overall marketing automation strategy in alignment with business objectives.Identify opportunities to leverage marketing automation for lead generation, nurturing, and customer engagement.System Administration
Oversee the administration and configuration of the marketing automation platform.Manage user roles, permissions, and access controls to ensure a secure and efficient system.Lead the evaluation, selection, and implementation of marketing technology infrastructure.Work closely with the digital products team and technology team to ensure the scalability, reliability, and security of the marketing automation system.Data Flow Optimization
Design and implement data flow processes to ensure accurate and consistent data integration across marketing automation and revenue systems.Monitor data quality and implement best practices for data governance.Cross-functional Collaboration
Partner with revenue teams, technology, and other departments to align marketing automation initiatives with broader business objectives.Provide training and support to ensure effective use of the marketing automation platform across teams.Reporting And Analysis
Establish and monitor KPIs to measure the success and impact of marketing automation efforts.Provide regular reports and insights to leadership on campaign performance and areas for improvement.Team Management
Coach and develop Marketing Automation Team members, ensuring they deliver against organization priorities.Manage freelance and contractor support.Qualifications
B.A./B.S. degree in a marketing, project management or communications discipline or equivalent work experience.Proven experience (minimum 12 years) in marketing automation, with a focus on system administration and infrastructure management.5+ years of leadership and management experience.In-depth knowledge of popular marketing automation platforms (e.g., Marketo, HubSpot, Eloqua).Strong understanding of data management, integration, and data flow processes.Excellent project management and communication skills.Analytical mindset with the ability to derive insights from data and make data-driven decisions.Required Skills, Knowledge And Abilities
Knowledge of email design (HTML, CSS) and production.Must be curious and eager to learn, demonstrating openness to feedback and coaching.Detail-oriented with the ability to multi-task.Demonstrated ability to work independently, organize and accurately prioritize work, be detail-oriented, and understand when urgency is required.Ability to use sound judgment and discretion in dealing with confidential information.Enthusiasm for our mission and portfolio of programs, products, and services.Excellent written (English) communication skills and proofreading.Strong analytical, problem-solving and organizational skills.Strong project and time management skills.Strong interpersonal communication skills.Team player and ability to work effectively with multiple cross-functional groups.Quantitative and qualitative data analysis skills, with high proficiency in Microsoft Excel.Preferred Skills And Experience
Salesforce Marketing Cloud experience with demonstrated development and design experience (HTML, CSS, AMPscript).General knowledge of SQL.Reporting to This Position: Two full-time team members (Manager, Marketing Automation and Marketing Automation specialist).Physical Demands And Working Conditions Must be able to perform the essential duties of the position with or without reasonable accommodation.APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks/per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.
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