Marketing Specialist

Job Title- Digital Marketing SpecialistLocation- Fully RemoteDuration- 6 months + Possible extensionShift- 8 AM - 5 PMPay Range- $25.00/hr. to $35.00/hr. Job DescriptionResponsibilities:• Serve as one of the subject matter experts and key point of contact for marketing CRM technology, which includes, but is not limited to, marketing automation, database querying and email design/platforms.• Work with the HFHS brand and marketing service line leads to understand client's business objectives and develop targeted lists using the CRM database and utilize marketing automation tools to execute and support direct mail and email trigger and nurture campaigns that drive new customer acquisition and retention.• Directly supervise e-mail marketing projects, guiding the strategy, prioritization and tactical elements of long-term and day-to-day tasks. • Supervise resources from external vendor and marketing agencies who assist with the development and implementation of CRM projects. • This may include UTM tagging for campaign marketing tactics, generating reports and campaign setup.• Utilize a standard process for the development of campaigns and proactively identify opportunities to help streamline processes to drive efficiency, effectiveness and ensure consistency of execution, brand and voice across multiple channels.• Contribute to building a knowledge base that drives future improvements. Establish, communicate and execute optimization plans.• Define targeted list segments to support email campaigns that maximize campaign results, support testing objectives, and leverage opportunities for more personalized messages and/or customized offers.• Contribute to and maintain customer segmentation strategy based on CRM tools available.• Maintain our marketable email address list in CRM database to improve deliverability and ensure a clean list of contacts in our CRM email tool.• Support the design and layout of e-mails using HTML editors and drag and other e-mail building interfaces.• Collaborate with content owners/subject matter experts to develop compelling copy within e-mails.• Define key performance indicators and implement enterprise level measurement, analytics, benchmarking and reporting methods to gauge success of e-mail marketing campaigns.• Mentor and provide training to employees throughout the organization on best practices for creating, and managing automated marketing campaigns.• Provide strategic oversight and support of HFHS digital marketing efforts.• Perform additional duties as needed. Must Have- HTML design experience with major email platform to layout design emailPreferred-Healthcare background for HIPAA complianceExperience Required- • 3-7 years' experience with marketing CRM technology and email platforms such as Salesforce Health and Marketing Clouds or similar which may include Marketo, Hubspot, Eloqua, or Mailchimp among others.• Demonstrated experience using Google Analytics data to develop digital strategies.• Experience interacting and making recommendations to senior leadership.• Project Management experience.• Proficient in Microsoft Office and Google Suite