Zebra Technologies
Senior Field Marketing Manager
Zebra Technologies, Lincolnshire, Illinois, United States, 60069
Remote Work: Yes
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.
Let’s create tomorrow together.
The Senior Field Marketing Manager will work in partnership with the North American Government focused sales teams to develop marketing strategies, drive demand, to grow business within named accounts, and contribute to the acquisition of new customer accounts through the development and execution of end-user regional campaigns, sales enablement, and events. This role is also responsible for developing, implementing, and executing strategic marketing plans for targeted field promotions, programs, and tools which help accelerate growth. Government marketing experience is strongly preferred.
Responsibilities:
Assists in the development of targeted end-user marketing activities that build awareness and drive demand within North American government vertical. This will include implementing brand awareness, demand generation and nurturing campaigns, newsletters, collateral development, national, regional, and virtual events, and promotions.
Works on content and messaging development supporting campaigns and collateral to align with top sales priorities in North America.
Contributes to the regional Solutions Marketing strategy to ensure positioning is correctly represented in broader marketing efforts.
Partners with multiple marketing functions including sales, digital marketing, channel marketing, product marketing, external communications/PR, social media, to support the achievement of regional sales goals.
In collaboration with the government sales teams, and event management team, executes, supports, and tracks both virtual and in-person events.
Assists with building & nurturing a customer reference pipeline in North America.
Contributes to the development of comprehensive regional GTM end-user marketing plans.
Influence marketing driven regional pipeline and revenue and provides recommendations to help achieve goals.
Ensures successful seller adoption of enablement materials and activities through internal newsletters and other communications to help them achieve their goals.
Qualifications:
Minimum Qualifications:
Bachelor’s degree in marketing communications discipline or relevant
5+ years’ experience in marketing
US travel up to 10% annually
Preferred Qualifications:
Government experience strongly preferred
Key Skills & Competencies:
Ability to think and act strategically and deliver operational planning alongside sales leadership to balance the longer game with short term priorities
Organization and communication skills
Virtual team working and influencing skills
Ability to understand how products fit in to create and deliver a solution
Inquiry management and lead routing systems-CRM, PRM
Basic understanding of portfolio for effective local execution
Event Management
Budget and project management
Execution of demand programs
Come Join the Herd!
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol-Free Workplace Policy and Procedure .
Please note that this position will be providing services under a federal contract. As a result, completion of a successful federal security clearance is a requirement of the position. The applicant must complete and return to the federal agency a detailed security questionnaire as well as consent to and pass the following background screens:
US citizen required - individual must be able to obtain a Public Trust/Sensitive Security Clearance
7-year employment/education verification
5-year credit check
A pre-employment drug screen which will test for federally controlled substances, including THC, irrespective of state law
5 year fingerprinted criminal background screen
7-year criminal county search
Federal Criminal Search- all counties lived and worked in 7 years
7-year multi jurisdiction search
Social Security Trace
Drug Test- 9 panel drug test
The federal agency and Zebra will comply with all applicable state and federal laws in administering background screening, including laws respecting consumer reports
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 92700.00 - USD 139100.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.
Let’s create tomorrow together.
The Senior Field Marketing Manager will work in partnership with the North American Government focused sales teams to develop marketing strategies, drive demand, to grow business within named accounts, and contribute to the acquisition of new customer accounts through the development and execution of end-user regional campaigns, sales enablement, and events. This role is also responsible for developing, implementing, and executing strategic marketing plans for targeted field promotions, programs, and tools which help accelerate growth. Government marketing experience is strongly preferred.
Responsibilities:
Assists in the development of targeted end-user marketing activities that build awareness and drive demand within North American government vertical. This will include implementing brand awareness, demand generation and nurturing campaigns, newsletters, collateral development, national, regional, and virtual events, and promotions.
Works on content and messaging development supporting campaigns and collateral to align with top sales priorities in North America.
Contributes to the regional Solutions Marketing strategy to ensure positioning is correctly represented in broader marketing efforts.
Partners with multiple marketing functions including sales, digital marketing, channel marketing, product marketing, external communications/PR, social media, to support the achievement of regional sales goals.
In collaboration with the government sales teams, and event management team, executes, supports, and tracks both virtual and in-person events.
Assists with building & nurturing a customer reference pipeline in North America.
Contributes to the development of comprehensive regional GTM end-user marketing plans.
Influence marketing driven regional pipeline and revenue and provides recommendations to help achieve goals.
Ensures successful seller adoption of enablement materials and activities through internal newsletters and other communications to help them achieve their goals.
Qualifications:
Minimum Qualifications:
Bachelor’s degree in marketing communications discipline or relevant
5+ years’ experience in marketing
US travel up to 10% annually
Preferred Qualifications:
Government experience strongly preferred
Key Skills & Competencies:
Ability to think and act strategically and deliver operational planning alongside sales leadership to balance the longer game with short term priorities
Organization and communication skills
Virtual team working and influencing skills
Ability to understand how products fit in to create and deliver a solution
Inquiry management and lead routing systems-CRM, PRM
Basic understanding of portfolio for effective local execution
Event Management
Budget and project management
Execution of demand programs
Come Join the Herd!
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol-Free Workplace Policy and Procedure .
Please note that this position will be providing services under a federal contract. As a result, completion of a successful federal security clearance is a requirement of the position. The applicant must complete and return to the federal agency a detailed security questionnaire as well as consent to and pass the following background screens:
US citizen required - individual must be able to obtain a Public Trust/Sensitive Security Clearance
7-year employment/education verification
5-year credit check
A pre-employment drug screen which will test for federally controlled substances, including THC, irrespective of state law
5 year fingerprinted criminal background screen
7-year criminal county search
Federal Criminal Search- all counties lived and worked in 7 years
7-year multi jurisdiction search
Social Security Trace
Drug Test- 9 panel drug test
The federal agency and Zebra will comply with all applicable state and federal laws in administering background screening, including laws respecting consumer reports
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 92700.00 - USD 139100.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.