My Food and Family
Associate Director, Marketing - Desserts
My Food and Family, Chicago, Illinois, United States, 60290
Job Description
Marketing is at the heart of where we make our decisions. Marketing understands the consumer, asks questions, finds answers and takes the extra step to work towards a vision for future success of our brands while driving revenue and profit.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.As an Associate Director of Marketing & Strategy, you will be responsible for creating customer demand for the Masterbrand, Jell-O across the Refrigerated Ready to Eat and Dry Package Dessert categories as well as the total Baking Portfolio including brands like Bakers Chocolate and Kraft Caramels. Your responsibilities will span across strategy, innovation and renovation, agency management, P&L and financial ownership, as well as near and long-term strategic planning and development. This position defines the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and is accountable for delivering the brand's profit, volume and market share goals.This position is best suited for someone who is strategic, consumer focused, data-literate, creative, organized, has a strong bias for action and excellent communication. This person must be comfortable working both horizontally and vertically across the organization to keep multiple projects moving forward to successfully achieve deadlines and organizational KPI’s.The Scope:Define The DestinationBuild & operationalize Portfolio Strategy for DPD, RRTE and Baking for Market GrowthSuper charge growth on Jell-O via the creation of a clear strategy & marketing mix that will have the biggest impact in solving the business challenges & drive sustainable demand.Transformational Strategic Execution of the Business & Brand StrategySimplify complex: break down multi-layered concepts of the strategy into understandable prioritized components and communicate them outHave the ability to have 10,000 ft. view and also willingness and ability to work in trenchesEmpowerment of the team to achieve the business planExecutional excellence: work with the team, solve problems and carry out plans to achievePeople Development and Team BuildingBuild and enable passionate & productive teamsFoster a culture of ownership and determinationEffectively prioritize actions that will enable execution of the strategy & delivery of the AOPEstablish and Drive a Culture of Collaboration (across the whole cross functional team) to carry out plans to achieve desired results.Analyzing and Adjusting Business PerformanceStrong Business Acumen - able to understand business performance, factors that drive the performance, and ability to prioritize and focus on what creates the business greatest impactIdentifies & understands the right problems to solve and builds back actions plans to addressOrganizational LeadershipEffective organizational communicationConfidence with being a decision–makerAct as a leader, mentor and coach within the BU and larger organizationKey Strengths:Strategy Creation, Influence & ExecutionPeople & Leadership - Grow people to their full potential & Energizes Self & OthersOwnershipCritical experiences:Has built and executed a strategic growth plan for a brand across top & bottom-line, over a 1YP and 3YP Horizon that drove measurable brand growthDelivered results in driving demand for a brand across the 4 P's of the marketing mix: product, price, place, and promotion and can coach and train others to learn the skill as well.Has built or co-lead the build of a brand position (Ambition and brand plate) and can coach and train others to learn the skill as well.Has built or co-lead the creation of a product strategy & point of difference workflow for a brand and can coach and train others to learn the skill as well.Has built or co-lead brand communications on either a small or large scale – knows how to work and can coach others to work with a creative agency, media agency, measurement teams to utilize analytic tools to measure campaign successHas built or co-lead brand Innovation strategy on either a small or large scale – knows how to work and can coach others to learn the skill as well.3+ years' experience managing & leading a teamLocation(s):
Chicago/Aon Center
#J-18808-Ljbffr
Marketing is at the heart of where we make our decisions. Marketing understands the consumer, asks questions, finds answers and takes the extra step to work towards a vision for future success of our brands while driving revenue and profit.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.As an Associate Director of Marketing & Strategy, you will be responsible for creating customer demand for the Masterbrand, Jell-O across the Refrigerated Ready to Eat and Dry Package Dessert categories as well as the total Baking Portfolio including brands like Bakers Chocolate and Kraft Caramels. Your responsibilities will span across strategy, innovation and renovation, agency management, P&L and financial ownership, as well as near and long-term strategic planning and development. This position defines the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and is accountable for delivering the brand's profit, volume and market share goals.This position is best suited for someone who is strategic, consumer focused, data-literate, creative, organized, has a strong bias for action and excellent communication. This person must be comfortable working both horizontally and vertically across the organization to keep multiple projects moving forward to successfully achieve deadlines and organizational KPI’s.The Scope:Define The DestinationBuild & operationalize Portfolio Strategy for DPD, RRTE and Baking for Market GrowthSuper charge growth on Jell-O via the creation of a clear strategy & marketing mix that will have the biggest impact in solving the business challenges & drive sustainable demand.Transformational Strategic Execution of the Business & Brand StrategySimplify complex: break down multi-layered concepts of the strategy into understandable prioritized components and communicate them outHave the ability to have 10,000 ft. view and also willingness and ability to work in trenchesEmpowerment of the team to achieve the business planExecutional excellence: work with the team, solve problems and carry out plans to achievePeople Development and Team BuildingBuild and enable passionate & productive teamsFoster a culture of ownership and determinationEffectively prioritize actions that will enable execution of the strategy & delivery of the AOPEstablish and Drive a Culture of Collaboration (across the whole cross functional team) to carry out plans to achieve desired results.Analyzing and Adjusting Business PerformanceStrong Business Acumen - able to understand business performance, factors that drive the performance, and ability to prioritize and focus on what creates the business greatest impactIdentifies & understands the right problems to solve and builds back actions plans to addressOrganizational LeadershipEffective organizational communicationConfidence with being a decision–makerAct as a leader, mentor and coach within the BU and larger organizationKey Strengths:Strategy Creation, Influence & ExecutionPeople & Leadership - Grow people to their full potential & Energizes Self & OthersOwnershipCritical experiences:Has built and executed a strategic growth plan for a brand across top & bottom-line, over a 1YP and 3YP Horizon that drove measurable brand growthDelivered results in driving demand for a brand across the 4 P's of the marketing mix: product, price, place, and promotion and can coach and train others to learn the skill as well.Has built or co-lead the build of a brand position (Ambition and brand plate) and can coach and train others to learn the skill as well.Has built or co-lead the creation of a product strategy & point of difference workflow for a brand and can coach and train others to learn the skill as well.Has built or co-lead brand communications on either a small or large scale – knows how to work and can coach others to work with a creative agency, media agency, measurement teams to utilize analytic tools to measure campaign successHas built or co-lead brand Innovation strategy on either a small or large scale – knows how to work and can coach others to learn the skill as well.3+ years' experience managing & leading a teamLocation(s):
Chicago/Aon Center
#J-18808-Ljbffr