Marketo, an Adobe Company
Director, B2B Campaign Marketing
Marketo, an Adobe Company, San Jose, California, United States, 95123
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
If you want to know about the requirements for this role, read on for all the relevant information.The OpportunityThe Director, B2B DMe Campaign Marketing will architect global coordinated campaigns to drive revenue growth. This individual will collaborate across Worldwide Field Operations, Field Sales, B2B Product Marketing, and GMO to develop and implement strategic marketing plans aligned with Adobe’s go-to-market and revenue goals. This is an outstanding opportunity to impact Adobe’s market position and growth through innovative, data-driven marketing strategies to get results.What You’ll DoDevelop and lead all aspects of comprehensive campaign strategies, including ABM and field marketing programs, aligned with business objectives to drive pipeline and ARR growth.Build and maintain positive relationships with sales, sales operations, and cross-functional teams to ensure successful campaign execution.Lead and develop an impactful marketing team to achieve organizational goals.Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.Pilot and test innovative marketing initiatives to generate actionable insights and improve campaign efficiency.Lead and be responsible for the successful execution of marketing projects, including budgeting, resource allocation, and delivery of deliverables.Collaborate cross-functionally to improve efficiency, streamline processes, and develop standard methodologies.What You Need to SucceedProven B2B marketing leadership:
Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing a plus.ABM and Field Marketing expertise:
Demonstrated success in leading ABM, Digital and field marketing programs within a B2B SaaS environment. Experience with all segment sizes, from Enterprise to SMB.Team management:
5+ years of experience managing and developing high-performing marketing teams.Data-driven approach:
Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.Technical proficiency:
In-depth understanding of marketing technologies (automation platforms, ABM tools, analytics, CRM) and a willingness to adopt new technologies.Innovative and Growth Mindset:
Forward-thinking and continuously seeking ways to improve and innovate.Communication and collaboration:
Excellent interpersonal and communication skills to build relationships with cross-functional teams.Business acumen:
Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $142,800 -- $287,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
If you want to know about the requirements for this role, read on for all the relevant information.The OpportunityThe Director, B2B DMe Campaign Marketing will architect global coordinated campaigns to drive revenue growth. This individual will collaborate across Worldwide Field Operations, Field Sales, B2B Product Marketing, and GMO to develop and implement strategic marketing plans aligned with Adobe’s go-to-market and revenue goals. This is an outstanding opportunity to impact Adobe’s market position and growth through innovative, data-driven marketing strategies to get results.What You’ll DoDevelop and lead all aspects of comprehensive campaign strategies, including ABM and field marketing programs, aligned with business objectives to drive pipeline and ARR growth.Build and maintain positive relationships with sales, sales operations, and cross-functional teams to ensure successful campaign execution.Lead and develop an impactful marketing team to achieve organizational goals.Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.Pilot and test innovative marketing initiatives to generate actionable insights and improve campaign efficiency.Lead and be responsible for the successful execution of marketing projects, including budgeting, resource allocation, and delivery of deliverables.Collaborate cross-functionally to improve efficiency, streamline processes, and develop standard methodologies.What You Need to SucceedProven B2B marketing leadership:
Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing a plus.ABM and Field Marketing expertise:
Demonstrated success in leading ABM, Digital and field marketing programs within a B2B SaaS environment. Experience with all segment sizes, from Enterprise to SMB.Team management:
5+ years of experience managing and developing high-performing marketing teams.Data-driven approach:
Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.Technical proficiency:
In-depth understanding of marketing technologies (automation platforms, ABM tools, analytics, CRM) and a willingness to adopt new technologies.Innovative and Growth Mindset:
Forward-thinking and continuously seeking ways to improve and innovate.Communication and collaboration:
Excellent interpersonal and communication skills to build relationships with cross-functional teams.Business acumen:
Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $142,800 -- $287,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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