Samsung Electronics Perú
Manager, Performance Marketing (Mobile)
Samsung Electronics Perú, Ridgefield Park, New Jersey, us, 07660
Manager, Performance Marketing (Mobile)
Position Summary
In order to make an application, simply read through the following job description and make sure to attach relevant documents.Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.Role and Responsibilities:Oversee Google Performance Max / Shopping Ads (PLA), Paid Social, Mobile App, Content Marketing, Display, and other paid media campaigns focused on generating MX eCommerce revenue against strict ROAS and traffic goals.Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions, including overseeing/managing asset trafficking, reporting, and other operational needs.Accurately project traffic, revenue, spend & other metrics by Product Category for channels.Collaborate with the Big Data team for data & reporting needs, including:
Ensuring data hygiene and driving thought leadership on marketing data architecture;Creating standardized data dashboards for internal and agency visibility;Evangelizing for self-serve data capabilities to enable daily optimization insights and monitoring.
Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.Partner with engineering to manage, optimize, and troubleshoot our Product Feed for optimal use as well as tagging needs.Oversee budgets by channel by category, including working with respective Finance teams to forecast & process budgets, Purchase Orders, and ATBs appropriately.Collaborate with Category Managers to prioritize business objectives, offers, and launches across Product Categories.Partner with LOB Marketing teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize S.com objectives.Work closely with Digital Merchandising, Creative Services, and UX teams to optimize landing page conversion.Develop monthly and/or quarterly performance recaps.Generate ad hoc campaign recaps for cross-functional and executive consumption.Continuously test new creative, offers, ad formats, landing pages within existing programs.Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio.Oversee SEO.Continuously measure traffic, CVR and revenue output from Natural Search. Collaborate with engineering and technical teams to ensure the channel is technically optimized for maximum traffic and revenue output long-term while reacting to short-term business changes, informing page, URL and technical web changes for favorable SEO. Deliver ad hoc POVs as requested across SEA teams to inform URL, title or content generation. Collaborate with Product Marketing teams to evaluate and advocate for additional content creation to benefit natural search keyword opportunities. Reporting of insights to drive understanding of historical performance and inform and drive optimization decisions.Skills and QualificationsMinimum QualificationsBachelor’s degree required in Business, Marketing, or a related quantitative disciplineMinimum 8+ years’ experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & RetargetingFluency in Natural Search and understanding synergies between Paid and Organic is a plusStrong history of managing tactical and strategic direct-response media objectives in a digital-first organization.Comfortable navigating a complex organization and building cross-functional relationshipsAt Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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Position Summary
In order to make an application, simply read through the following job description and make sure to attach relevant documents.Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.Role and Responsibilities:Oversee Google Performance Max / Shopping Ads (PLA), Paid Social, Mobile App, Content Marketing, Display, and other paid media campaigns focused on generating MX eCommerce revenue against strict ROAS and traffic goals.Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions, including overseeing/managing asset trafficking, reporting, and other operational needs.Accurately project traffic, revenue, spend & other metrics by Product Category for channels.Collaborate with the Big Data team for data & reporting needs, including:
Ensuring data hygiene and driving thought leadership on marketing data architecture;Creating standardized data dashboards for internal and agency visibility;Evangelizing for self-serve data capabilities to enable daily optimization insights and monitoring.
Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.Partner with engineering to manage, optimize, and troubleshoot our Product Feed for optimal use as well as tagging needs.Oversee budgets by channel by category, including working with respective Finance teams to forecast & process budgets, Purchase Orders, and ATBs appropriately.Collaborate with Category Managers to prioritize business objectives, offers, and launches across Product Categories.Partner with LOB Marketing teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize S.com objectives.Work closely with Digital Merchandising, Creative Services, and UX teams to optimize landing page conversion.Develop monthly and/or quarterly performance recaps.Generate ad hoc campaign recaps for cross-functional and executive consumption.Continuously test new creative, offers, ad formats, landing pages within existing programs.Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio.Oversee SEO.Continuously measure traffic, CVR and revenue output from Natural Search. Collaborate with engineering and technical teams to ensure the channel is technically optimized for maximum traffic and revenue output long-term while reacting to short-term business changes, informing page, URL and technical web changes for favorable SEO. Deliver ad hoc POVs as requested across SEA teams to inform URL, title or content generation. Collaborate with Product Marketing teams to evaluate and advocate for additional content creation to benefit natural search keyword opportunities. Reporting of insights to drive understanding of historical performance and inform and drive optimization decisions.Skills and QualificationsMinimum QualificationsBachelor’s degree required in Business, Marketing, or a related quantitative disciplineMinimum 8+ years’ experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & RetargetingFluency in Natural Search and understanding synergies between Paid and Organic is a plusStrong history of managing tactical and strategic direct-response media objectives in a digital-first organization.Comfortable navigating a complex organization and building cross-functional relationshipsAt Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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