Apixio
Product Marketing Manager
Apixio, Los Angeles, California, United States, 90079
Who We Are
Ensure you read the information regarding this opportunity thoroughly before making an application.
At the intersection of health plans and providers, Apixio is creating a leading Connected Care platform to minimize reimbursement inaccuracies and enhance high-quality patient care as the industry moves toward value-based reimbursement models.
The combination brings together healthcare expertise, AI/machine learning technology, and data-driven analytics solutions to deliver innovative solutions and value to our customers and the healthcare ecosystem. We aim to accelerate the shift toward alternative payment models while enhancing efficiency and supporting better patient outcomes.
The Opportunity At Apixio
We’re seeking a talented Product Marketing Manager to spearhead product marketing initiatives. This role involves understanding health plans and providers' challenges and creating a positioning and message about how Apixio’s AI-powered solutions make an impact. You’ll play a pivotal role in the go-to-market strategy, drive sales enablement, and ultimately contribute to our business's overall success and growth.
You will work closely with Marketing, Product Management, Sales, Operations, Strategy, Analytics, and Engineering. You will guide the awareness and adoption of solutions by health plans and providers and work closely with the Senior Director of Marketing on executing a marketing plan to drive customer acquisition and retention. In addition, you will be the go-to expert for market and competitive insights for your solution areas.
What You’ll Do
GTM Strategy - Plan the GTM strategy and execution including positioning, messaging, target markets, buyer personas, ideal customer profiles, sales enablement, packaging, and pricing.Product Launches - Manage product launches and new releases, including campaigns and activities to support customer acquisition and retention by collaborating across multiple teams in the organization.Storyteller - Partner with the Marketing team to increase market awareness and lead generation with marketing content and assets (blog, whitepaper, case study, demos, webinar, video, etc.).Market & Product Insights - Monitor market data to centralize and share key insights to support impactful messaging and product strategy.Sales Enablement and Sales Training - Enable the Sales team by collaborating on how to drive awareness and adoption of Apixio’s solutions.
About You
A strategic thinker who is passionate about understanding customer needs and translating them into compelling marketing strategies.Thrive in fast-paced environments and adept at juggling multiple priorities.Excellent communication skills, enabling you to craft persuasive messaging and work effectively with diverse teams.A keen eye for detail and a solid analytical mindset allowing you to make data-driven decisions that drive product success.Collaborative nature and leadership abilities make you a valuable team player who can inspire and guide others to achieve common goals.Strong presentation skills, capable of delivering engaging and persuasive presentations to stakeholders at all levels.
Requirements / Qualifications
Bachelor’s degree in a related field with 3+ years of product marketing experience.Enterprise B2B technology experience is strongly preferred. Healthcare experience is a plus.Excellent communication and writing skills.Fast learner with the ability to dynamically shift between strategy and execution.Strong prioritization, problem-solving, and decision-making skills.Pragmatic Institute Certified or Product Marketing Certified Core a plus.
Compensation
The salary range below is for Base Salary. Total compensation also includes benefits and variable compensation. Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location.
Base Compensation: $120,000—$155,000 USD
What Apixio Can Offer You
Meaningful work to advance healthcareCompetitive compensationExceptional benefits, including medical, dental and vision, FSA401k with company matching up to 4%Generous vacation policyRemote-first & hybrid work philosophiesA hybrid work schedule (2 days in office & 3 days work from home) (Note: If the position is designated as REMOTE it will stay REMOTE)Modern open office in beautiful San Mateo, CA; Los Angeles, CA; San Diego, CA; Austin, TX and Dallas, TXSubsidized gym membershipCatered, free lunchesParties, picnics, and wine-downsFree parking
Equal Opportunity Statement
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application.
At the intersection of health plans and providers, Apixio is creating a leading Connected Care platform to minimize reimbursement inaccuracies and enhance high-quality patient care as the industry moves toward value-based reimbursement models.
The combination brings together healthcare expertise, AI/machine learning technology, and data-driven analytics solutions to deliver innovative solutions and value to our customers and the healthcare ecosystem. We aim to accelerate the shift toward alternative payment models while enhancing efficiency and supporting better patient outcomes.
The Opportunity At Apixio
We’re seeking a talented Product Marketing Manager to spearhead product marketing initiatives. This role involves understanding health plans and providers' challenges and creating a positioning and message about how Apixio’s AI-powered solutions make an impact. You’ll play a pivotal role in the go-to-market strategy, drive sales enablement, and ultimately contribute to our business's overall success and growth.
You will work closely with Marketing, Product Management, Sales, Operations, Strategy, Analytics, and Engineering. You will guide the awareness and adoption of solutions by health plans and providers and work closely with the Senior Director of Marketing on executing a marketing plan to drive customer acquisition and retention. In addition, you will be the go-to expert for market and competitive insights for your solution areas.
What You’ll Do
GTM Strategy - Plan the GTM strategy and execution including positioning, messaging, target markets, buyer personas, ideal customer profiles, sales enablement, packaging, and pricing.Product Launches - Manage product launches and new releases, including campaigns and activities to support customer acquisition and retention by collaborating across multiple teams in the organization.Storyteller - Partner with the Marketing team to increase market awareness and lead generation with marketing content and assets (blog, whitepaper, case study, demos, webinar, video, etc.).Market & Product Insights - Monitor market data to centralize and share key insights to support impactful messaging and product strategy.Sales Enablement and Sales Training - Enable the Sales team by collaborating on how to drive awareness and adoption of Apixio’s solutions.
About You
A strategic thinker who is passionate about understanding customer needs and translating them into compelling marketing strategies.Thrive in fast-paced environments and adept at juggling multiple priorities.Excellent communication skills, enabling you to craft persuasive messaging and work effectively with diverse teams.A keen eye for detail and a solid analytical mindset allowing you to make data-driven decisions that drive product success.Collaborative nature and leadership abilities make you a valuable team player who can inspire and guide others to achieve common goals.Strong presentation skills, capable of delivering engaging and persuasive presentations to stakeholders at all levels.
Requirements / Qualifications
Bachelor’s degree in a related field with 3+ years of product marketing experience.Enterprise B2B technology experience is strongly preferred. Healthcare experience is a plus.Excellent communication and writing skills.Fast learner with the ability to dynamically shift between strategy and execution.Strong prioritization, problem-solving, and decision-making skills.Pragmatic Institute Certified or Product Marketing Certified Core a plus.
Compensation
The salary range below is for Base Salary. Total compensation also includes benefits and variable compensation. Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location.
Base Compensation: $120,000—$155,000 USD
What Apixio Can Offer You
Meaningful work to advance healthcareCompetitive compensationExceptional benefits, including medical, dental and vision, FSA401k with company matching up to 4%Generous vacation policyRemote-first & hybrid work philosophiesA hybrid work schedule (2 days in office & 3 days work from home) (Note: If the position is designated as REMOTE it will stay REMOTE)Modern open office in beautiful San Mateo, CA; Los Angeles, CA; San Diego, CA; Austin, TX and Dallas, TXSubsidized gym membershipCatered, free lunchesParties, picnics, and wine-downsFree parking
Equal Opportunity Statement
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#J-18808-Ljbffr