Deckers Brands
Director, Global Integrated Marketing, Lifestyle - HOKA
Deckers Brands, Goleta, California, us, 93116
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.Job Title:
Director, Global Integrated Marketing- Lifestyle – HOKA
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Reports to:
Senior Director, Global Integrated Marketing – HOKA
Location:
Goleta / Southern CaliforniaThe RoleReporting to the Senior Director, Global Integrated Marketing, the
Director, Global Integrated Lifestyle Marketing
is responsible for the development and execution of HOKA’s global, cross functional brand strategy for Lifestyle across all categories of footwear, apparel, and collaborations and seasonal integrated campaign planning for new product launches and key consumer moments. This position requires extensive experience, expertise and passion in the sport/run category, handling fashion and street culture product marketing and brand experiences for collaborations and partnerships. The ideal candidate excels in understanding macro trends, consumer insights, brand & integrated marketing and has a proven track record of building inspirational brand marketing plans, campaigns, and experiences as part of a consumer-focused Go-To-Market process. You believe in the power of brand elevation and always-on consumer engagement to build brand love and community. You must be able to blend art and science in the development of integrated marketing and campaign planning for the consumer journey across all marketing channels.We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your ImpactThe primary functions of this role include but are not limited to:Define, develop and create the marketing vision for HOKA’s Global lifestyle strategy, in partnership with Product, Merchandising, and Collaboration teams.Own the development of all seasonal integrated plans, from brief, detailed consumer journeys, 360 marketing plans and creative assets for in-line product, collaborations, partnerships, and consumer moments.Deliver integrated marketing launch decks and present plans at seasonal go-to-market milestones to share global strategy and plans, provide visibility and collaborate with Regions for campaign planning.Develop and drive cross-functional processes to deliver best-in-class storytelling in partnership with internal teams in Global Product, Merchandising, Brand Comms, Integrated Marketing, and Creative.Who You AreSelf-starter, you love to build out-of-the-box marketing plans from the ground up and enjoy the process of bringing different people together to obsess about detailed consumer journeys.You have a deep knowledge and passion for running, sneaker culture, and are obsessed with what’s happening in culture and fashion.A collaborative mindset; someone who loves a collaborative environment where creative and analytical minds can work together to bring innovative ideas to life.Able to work in a dynamic work environment where problem-solving amidst ambiguity is essential.We’d love to hear from people withPassion for brand building, storytelling, campaign development.10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights.10+ years in Integrated Marketing and Product Marketing successfully leading and executing long-term strategic planning and seasonal strategy, developing integrated campaigns that drive cultural conversation from brief, creative concept, campaign and communications strategy, consumer journey planning, and asset production (paid and owned, digital, social, OOH, brand experience, seeding and influencer marketing, DTC- Retail & E-Comm, Wholesale) across Global and Regional teams.8+ years experience developing Global Marketing plans for Collaborations & Partnerships, in partnership with Global Product Creation, Brand Comms, Integrated Marketing, and External Partners and Management.Direct experience with managing across multiple projects, seasons, timelines, and deliverables.Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross-functional teams at all levels of the organization.Excellent project management and organization skills, with impeccable attention to detail, able to work across internal teams and with external agencies.Experience developing and working within a Global GTM calendar and process is required.Experience in Sport/Run/Performance and Lifestyle footwear and apparel industry experience required.What We'll Give YouCompetitive Pay and Bonuses:
We’ve created a variety of competitive compensation programs to foster career development, reward success, and to show our employees just how much they’re valued.Financial Planning and Wellbeing:
No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time Away from Work:
Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, Discounts and Perks:
Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.Growth and Development:
Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.Health and Wellness:
There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.$185,000 - $195,000The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences, and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.#LI-IA1
#J-18808-Ljbffr
Director, Global Integrated Marketing- Lifestyle – HOKA
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Reports to:
Senior Director, Global Integrated Marketing – HOKA
Location:
Goleta / Southern CaliforniaThe RoleReporting to the Senior Director, Global Integrated Marketing, the
Director, Global Integrated Lifestyle Marketing
is responsible for the development and execution of HOKA’s global, cross functional brand strategy for Lifestyle across all categories of footwear, apparel, and collaborations and seasonal integrated campaign planning for new product launches and key consumer moments. This position requires extensive experience, expertise and passion in the sport/run category, handling fashion and street culture product marketing and brand experiences for collaborations and partnerships. The ideal candidate excels in understanding macro trends, consumer insights, brand & integrated marketing and has a proven track record of building inspirational brand marketing plans, campaigns, and experiences as part of a consumer-focused Go-To-Market process. You believe in the power of brand elevation and always-on consumer engagement to build brand love and community. You must be able to blend art and science in the development of integrated marketing and campaign planning for the consumer journey across all marketing channels.We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your ImpactThe primary functions of this role include but are not limited to:Define, develop and create the marketing vision for HOKA’s Global lifestyle strategy, in partnership with Product, Merchandising, and Collaboration teams.Own the development of all seasonal integrated plans, from brief, detailed consumer journeys, 360 marketing plans and creative assets for in-line product, collaborations, partnerships, and consumer moments.Deliver integrated marketing launch decks and present plans at seasonal go-to-market milestones to share global strategy and plans, provide visibility and collaborate with Regions for campaign planning.Develop and drive cross-functional processes to deliver best-in-class storytelling in partnership with internal teams in Global Product, Merchandising, Brand Comms, Integrated Marketing, and Creative.Who You AreSelf-starter, you love to build out-of-the-box marketing plans from the ground up and enjoy the process of bringing different people together to obsess about detailed consumer journeys.You have a deep knowledge and passion for running, sneaker culture, and are obsessed with what’s happening in culture and fashion.A collaborative mindset; someone who loves a collaborative environment where creative and analytical minds can work together to bring innovative ideas to life.Able to work in a dynamic work environment where problem-solving amidst ambiguity is essential.We’d love to hear from people withPassion for brand building, storytelling, campaign development.10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights.10+ years in Integrated Marketing and Product Marketing successfully leading and executing long-term strategic planning and seasonal strategy, developing integrated campaigns that drive cultural conversation from brief, creative concept, campaign and communications strategy, consumer journey planning, and asset production (paid and owned, digital, social, OOH, brand experience, seeding and influencer marketing, DTC- Retail & E-Comm, Wholesale) across Global and Regional teams.8+ years experience developing Global Marketing plans for Collaborations & Partnerships, in partnership with Global Product Creation, Brand Comms, Integrated Marketing, and External Partners and Management.Direct experience with managing across multiple projects, seasons, timelines, and deliverables.Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross-functional teams at all levels of the organization.Excellent project management and organization skills, with impeccable attention to detail, able to work across internal teams and with external agencies.Experience developing and working within a Global GTM calendar and process is required.Experience in Sport/Run/Performance and Lifestyle footwear and apparel industry experience required.What We'll Give YouCompetitive Pay and Bonuses:
We’ve created a variety of competitive compensation programs to foster career development, reward success, and to show our employees just how much they’re valued.Financial Planning and Wellbeing:
No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time Away from Work:
Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, Discounts and Perks:
Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.Growth and Development:
Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.Health and Wellness:
There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.$185,000 - $195,000The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences, and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.#LI-IA1
#J-18808-Ljbffr