Stayaspensnowmass
Digital Marketing Manager
Stayaspensnowmass, Aspen, Colorado, us, 81612
Job Location: Aspen Airport Business CenterJob category: Aspen OneSeason: Year RoundJob Classification: Full-Time RegularCompany Description Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, Aspen Skiing Company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets.Aspen Hospitality owns and operates a portfolio of hotels and residences that currently consists of the Five-Star, Five-Diamond The Little Nell and its affiliated Residences at The Little Nell, both at the base of Aspen Mountain; the Limelight Hotel Aspen, Limelight Hotel Snowmass, and Limelight Denver in Colorado; and the Limelight Hotel near Sun Valley, Idaho. Two additional Limelight Hotels in Mammoth, California, and Boulder, Colorado, are currently in development as well as a new Nell property at Rockefeller Center in New York City. Aspen Hospitality also owns and operates the ASPENX Mountain Club and the Snowmass Mountain Club.ASPENX is a contemporary retail and experience brand that features the first performance product line designed by a ski resort. ASPENX also offers premium retail, elevated rental equipment, and exceptional experiences both on- and off-mountain. ASPENX operates retail and rental stores in Aspen and Snowmass, Colorado. Aspen One leverages its influence across all its business units to advance climate action, community engagement, and racial justice. For more information on Aspen One, visit www.aspen.com .Job Description
SummaryThe Digital Marketing Manager leads digital content management and optimization for Aspen Hospitality brand websites, including thelittlenell.com and limelighthotels.com, and provides content support across all Aspen One brand websites. This role manages and implements SEO strategy for Aspen Hospitality brands and brings key messaging and initiatives to life through their websites. This role is focused on elevating the digital customer experience to capture new customers, drive direct bookings, increase incremental spend, and optimize user journey flows.The budgeted salary range for this position is $69,000 to $89,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.Job Posting DeadlineApplications for this position will be accepted until August 15, 2024.Essential Job FunctionsManages strategy and content for thelittlenell.com and limelighthotels.com, ensuring that content is accurate, informative, and timelyAssists with content updates across all Aspen One websitesManages hospitality SEO strategy and implements best practices, site updates, content needs, and schema with the assistance of digital agenciesWorks with website development vendor and digital product team to manage and groom hospitality maintenance backlog and implement new components and features to improve the user experienceAssists in developing cross-brand, multi-channel user journeys, implementing necessary site updates and site personalizationCollaborates across business units, digital marketing, content, and creative teams to ensure messaging and content consistency across digital platformsWorks in collaboration with digital product and UX teams, maintain and elevate look, feel and design of hospitality sites, prioritizing improvements to UX and guest journey based on analytics and dataOptimizes priority content and tools to reduce frictions for our guests including trip planning tools, leveraging heat maps and site analyticsCollaborates on digital roadmap projects and strategiesAligns with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelinesWorks with creative teams to coordinate photo and video asset needs for websiteOversees Google My Business, Yelp, TripAdvisor, online reviews, OTA, and other third-party listings and optimizes for SEOWorks closely with analytics team to regularly analyze, report on, and distill website performance data, with actionable takeaways as appropriateRecommends and implements updates and best practices to continually optimize website effectiveness and performanceTroubleshoots, resolves, or escalates website and app issuesWrites, edits, and proofs website content as neededOther duties as assignedQualifications
Bachelor's Degree with preferred emphasis in digital marketing and/or IT2-5 years of experience with digital marketing in a related field2+ years of experience interfacing with technology & product teamsPossess a fundamental understanding of digital technologies as well as content management systems and tools and how they interface with websites and digital technology. Experienced Sitecore End User/Digital Marketing Suite preferredFamiliarity with digital strategy with regards to ecommerce, SEO, online conversion, strategic enhancements, personalization, usability testing, and next generation digital solutionsExperience managing multiple large and complex projects from initial planning stages through conception, design, execution, delivery, and ongoing supportExperience with mobile web presentation theory and responsive design methodologies, user testing, and mobile e-commerce a plusExperience working with Google Analytics and reporting and core understanding of SEO/SEM and related tacticsAdditional Information
Supervision Given and ReceivedSupervision Given: This position has no supervisory responsibilities.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Supervision Received: Works under direct supervision of the Director of Digital Marketing tasks are assigned according to specific procedures, and work is checked frequently. Instruction, advice and assistance are readily available.
Work Environment and Physical DemandsAbility to stand, type and sit at desk/computer for most of the work shift executing repetitive movementsNo adverse or hazardous conditionsNot required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)Year Round: Salaried & Hourly (Full Time)This position is classified as a regular full-time position eligible for the following benefits:Enrollment dates differ across the various programs.Health, Dental and Vision Insurance ProgramsFlexible Spending Account ProgramsLife Insurance ProgramsPaid Time Off ProgramsPaid Leave Programs401(k) Savings PlanEmployee Ski Pass and Dependent Ski PassesOther company perksOther company perksThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen Skiing Company / ASPENX / The Little Nell /Limelight Hotelis an equal opportunity employer.As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace.Read more about our policies as it relates to employee safety here
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SummaryThe Digital Marketing Manager leads digital content management and optimization for Aspen Hospitality brand websites, including thelittlenell.com and limelighthotels.com, and provides content support across all Aspen One brand websites. This role manages and implements SEO strategy for Aspen Hospitality brands and brings key messaging and initiatives to life through their websites. This role is focused on elevating the digital customer experience to capture new customers, drive direct bookings, increase incremental spend, and optimize user journey flows.The budgeted salary range for this position is $69,000 to $89,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.Job Posting DeadlineApplications for this position will be accepted until August 15, 2024.Essential Job FunctionsManages strategy and content for thelittlenell.com and limelighthotels.com, ensuring that content is accurate, informative, and timelyAssists with content updates across all Aspen One websitesManages hospitality SEO strategy and implements best practices, site updates, content needs, and schema with the assistance of digital agenciesWorks with website development vendor and digital product team to manage and groom hospitality maintenance backlog and implement new components and features to improve the user experienceAssists in developing cross-brand, multi-channel user journeys, implementing necessary site updates and site personalizationCollaborates across business units, digital marketing, content, and creative teams to ensure messaging and content consistency across digital platformsWorks in collaboration with digital product and UX teams, maintain and elevate look, feel and design of hospitality sites, prioritizing improvements to UX and guest journey based on analytics and dataOptimizes priority content and tools to reduce frictions for our guests including trip planning tools, leveraging heat maps and site analyticsCollaborates on digital roadmap projects and strategiesAligns with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelinesWorks with creative teams to coordinate photo and video asset needs for websiteOversees Google My Business, Yelp, TripAdvisor, online reviews, OTA, and other third-party listings and optimizes for SEOWorks closely with analytics team to regularly analyze, report on, and distill website performance data, with actionable takeaways as appropriateRecommends and implements updates and best practices to continually optimize website effectiveness and performanceTroubleshoots, resolves, or escalates website and app issuesWrites, edits, and proofs website content as neededOther duties as assignedQualifications
Bachelor's Degree with preferred emphasis in digital marketing and/or IT2-5 years of experience with digital marketing in a related field2+ years of experience interfacing with technology & product teamsPossess a fundamental understanding of digital technologies as well as content management systems and tools and how they interface with websites and digital technology. Experienced Sitecore End User/Digital Marketing Suite preferredFamiliarity with digital strategy with regards to ecommerce, SEO, online conversion, strategic enhancements, personalization, usability testing, and next generation digital solutionsExperience managing multiple large and complex projects from initial planning stages through conception, design, execution, delivery, and ongoing supportExperience with mobile web presentation theory and responsive design methodologies, user testing, and mobile e-commerce a plusExperience working with Google Analytics and reporting and core understanding of SEO/SEM and related tacticsAdditional Information
Supervision Given and ReceivedSupervision Given: This position has no supervisory responsibilities.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Supervision Received: Works under direct supervision of the Director of Digital Marketing tasks are assigned according to specific procedures, and work is checked frequently. Instruction, advice and assistance are readily available.
Work Environment and Physical DemandsAbility to stand, type and sit at desk/computer for most of the work shift executing repetitive movementsNo adverse or hazardous conditionsNot required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)Year Round: Salaried & Hourly (Full Time)This position is classified as a regular full-time position eligible for the following benefits:Enrollment dates differ across the various programs.Health, Dental and Vision Insurance ProgramsFlexible Spending Account ProgramsLife Insurance ProgramsPaid Time Off ProgramsPaid Leave Programs401(k) Savings PlanEmployee Ski Pass and Dependent Ski PassesOther company perksOther company perksThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen Skiing Company / ASPENX / The Little Nell /Limelight Hotelis an equal opportunity employer.As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace.Read more about our policies as it relates to employee safety here
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