Aspen One
Digital Marketing Manager
Aspen One, Aspen, Colorado, us, 81612
Job Description
Summary
The Digital Marketing Manager leads digital content management and optimization for Aspen Hospitality brand websites, including thelittlenell.com and limelighthotels.com, and provides content support across all Aspen One brand websites. This role manages and implements SEO strategy for Aspen Hospitality brands and brings key messaging and initiatives to life through their websites. This role is focused on elevating the digital customer experience to capture new customers, drive direct bookings, increase incremental spend, and optimize user journey flows.
The budgeted salary range for this position is $69,000 to $89,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until August 15, 2024.
Essential Job Functions
Manages strategy and content for thelittlenell.com and limelighthotels.com, ensuring that content is accurate, informative, and timely
Assists with content updates across all Aspen One websites
Manages hospitality SEO strategy and implements best practices, site updates, content needs, and schema with the assistance of digital agencies
Works with website development vendor and digital product team to manage and groom hospitality maintenance backlog and implement new components and features to improve the user experience
Assists in developing cross-brand, multi-channel user journeys, implementing necessary site updates and site personalization
Collaborates across business units, digital marketing, content, and creative teams to ensure messaging and content consistency across digital platforms
Works in collaboration with digital product and UX teams, maintain and elevate look, feel and design of hospitality sites, prioritizing improvements to UX and guest journey based on analytics and data
Optimizes priority content and tools to reduce frictions for our guests including trip planning tools, leveraging heat maps and site analytics
Collaborates on digital roadmap projects and strategies
Aligns with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelines
Works with creative teams to coordinate photo and video asset needs for website
Oversees Google My Business, Yelp, TripAdvisor, online reviews, OTA, and other third-party listings and optimizes for SEO
Works closely with analytics team to regularly analyze, report on, and distill website performance data, with actionable takeaways as appropriate
Recommends and implements updates and best practices to continually optimize website effectiveness and performance
Troubleshoots, resolves, or escalates website and app issues
Writes, edits, and proofs website content as needed
Other duties as assigned
Qualifications:Qualifications
Bachelor's Degree with preferred emphasis in digital marketing and/or IT
2-5 years of experience with digital marketing in a related field
2+ years of experience interfacing with technology & product teams
Possess a fundamental understanding of digital technologies as well as content management systems and tools and how they interface with websites and digital technology. Experienced Sitecore End User/Digital Marketing Suite preferred
Familiarity with digital strategy with regards to ecommerce, SEO, online conversion, strategic enhancements, personalization, usability testing, and next generation digital solutions
Experience managing multiple large and complex projects from initial planning stages through conception, design, execution, delivery, and ongoing support
Experience with mobile web presentation theory and responsive design methodologies, user testing, and mobile e-commerce a plus
Experience working with Google Analytics and reporting and core understanding of SEO/SEM and related tactics
Additional Information
Supervision Given and Received
Supervision Given: This position has no supervisory responsibilities.
Supervision Received: Works under direct supervision of the Director of Digital Marketing tasks are assigned according to specific procedures, and work is checked frequently. Instruction, advice and assistance are readily available.
Work Environment and Physical Demands
Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
No adverse or hazardous conditions
Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)
Job Benefits
Year Round: Salaried & Hourly (Full Time)
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.
Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen Skiing Company / ASPENX / The Little Nell / Limelight Hotel is an equal opportunity employer.
For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks
As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace. Read more about our policies as it relates to employee safety here
Summary
The Digital Marketing Manager leads digital content management and optimization for Aspen Hospitality brand websites, including thelittlenell.com and limelighthotels.com, and provides content support across all Aspen One brand websites. This role manages and implements SEO strategy for Aspen Hospitality brands and brings key messaging and initiatives to life through their websites. This role is focused on elevating the digital customer experience to capture new customers, drive direct bookings, increase incremental spend, and optimize user journey flows.
The budgeted salary range for this position is $69,000 to $89,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until August 15, 2024.
Essential Job Functions
Manages strategy and content for thelittlenell.com and limelighthotels.com, ensuring that content is accurate, informative, and timely
Assists with content updates across all Aspen One websites
Manages hospitality SEO strategy and implements best practices, site updates, content needs, and schema with the assistance of digital agencies
Works with website development vendor and digital product team to manage and groom hospitality maintenance backlog and implement new components and features to improve the user experience
Assists in developing cross-brand, multi-channel user journeys, implementing necessary site updates and site personalization
Collaborates across business units, digital marketing, content, and creative teams to ensure messaging and content consistency across digital platforms
Works in collaboration with digital product and UX teams, maintain and elevate look, feel and design of hospitality sites, prioritizing improvements to UX and guest journey based on analytics and data
Optimizes priority content and tools to reduce frictions for our guests including trip planning tools, leveraging heat maps and site analytics
Collaborates on digital roadmap projects and strategies
Aligns with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelines
Works with creative teams to coordinate photo and video asset needs for website
Oversees Google My Business, Yelp, TripAdvisor, online reviews, OTA, and other third-party listings and optimizes for SEO
Works closely with analytics team to regularly analyze, report on, and distill website performance data, with actionable takeaways as appropriate
Recommends and implements updates and best practices to continually optimize website effectiveness and performance
Troubleshoots, resolves, or escalates website and app issues
Writes, edits, and proofs website content as needed
Other duties as assigned
Qualifications:Qualifications
Bachelor's Degree with preferred emphasis in digital marketing and/or IT
2-5 years of experience with digital marketing in a related field
2+ years of experience interfacing with technology & product teams
Possess a fundamental understanding of digital technologies as well as content management systems and tools and how they interface with websites and digital technology. Experienced Sitecore End User/Digital Marketing Suite preferred
Familiarity with digital strategy with regards to ecommerce, SEO, online conversion, strategic enhancements, personalization, usability testing, and next generation digital solutions
Experience managing multiple large and complex projects from initial planning stages through conception, design, execution, delivery, and ongoing support
Experience with mobile web presentation theory and responsive design methodologies, user testing, and mobile e-commerce a plus
Experience working with Google Analytics and reporting and core understanding of SEO/SEM and related tactics
Additional Information
Supervision Given and Received
Supervision Given: This position has no supervisory responsibilities.
Supervision Received: Works under direct supervision of the Director of Digital Marketing tasks are assigned according to specific procedures, and work is checked frequently. Instruction, advice and assistance are readily available.
Work Environment and Physical Demands
Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
No adverse or hazardous conditions
Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)
Job Benefits
Year Round: Salaried & Hourly (Full Time)
This position is classified as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.
Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen Skiing Company / ASPENX / The Little Nell / Limelight Hotel is an equal opportunity employer.
For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks
As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace. Read more about our policies as it relates to employee safety here