Auctane
Vice President, Growth Marketing
Auctane, Austin, Texas, us, 78716
Who We Are:
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere.Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.And Auctane is just getting started.Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.Auctane’s ValuesThe Customer is our mission.Our company was built in service of our customers. Every time we answer the phone, write a line of code, hire a new team member, form a partnership, or build a new interface it is explicitly because we believe that action will improve the life of our customers.We work with the best people.We will only work with people who are enthusiastic about their work, respectful of diverse ideas and backgrounds, and who possess the ability to work both independently and as part of a team.We only play offense.We’re on a mission to reach and help every mailer, shipper and merchant on the planet. Because of this we move with urgency, take risks, and are determined to ship solutions quickly.We expect exceptional outcomes.We are a rapidly growing company with intent. We expect to continue to deliver market transforming solutions for our customers and challenging growth opportunities for our employees.We are direct and authentic.We have a genuine empathy for our employees, partners, and customers. We serve that empathy by treating everyone the way we would like to be treated - openly, ethically, and honestly. We set expectations clearly and hold ourselves accountable to what we commit.Vice President of Growth Marketing role:The Vice President of Auctane Growth Marketing will be responsible for leading a high performing marketing engine, including departments of performance marketing, advertising and brand media experts, lifecycle marketing, event marketing, and partner marketing, aligning talent and workflows that attract prospects and customers across all of Auctane’s B2B and B2C offerings in all regions we operate around the world. This is a unique opportunity to make a significant impact on a high-growth company, responsible for optimizing a meaningful discretionary marketing budget, in a fast-moving dynamic marketplace. This executive will also mentor and motivate managers and individuals in the marketing team to solve complex problems to shape and bring to life innovative growth initiatives through quick experimentation and new technologies and tools, to help lead Auctane to its growth objectives.Primary Objectives:Design and lead implementation of growth strategy by using paid and owned media channels - both online and offline including TV and Audio advertising - to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way.Partner closely with Product & Portfolio Marketing, Campaigns Marketing, Sales, Operations & Analytics, and Creative teams to execute campaigns and solutions that drive business growth.Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable demand generation.Lead media efforts across integrated campaigns that span both brand and performance to attract prospects that convert to become customers, optimizing return on advertising spend.Partner deeply with the creative team to optimize the operating model and tools for creative development and iteration.Recruit and lead a team of skilled growth marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.Build and maintain strong partnerships with key stakeholders across the organization including product management, sales, portfolio marketing, operations, communications, engineering, and data insights.Report and optimize key findings to the executive team on a recurring basis.Be an industry thought leader and take part in shaping the future of growth marketing roles.Raise the bar in best practice implementation at Auctane, serving as a role model for marketers, managers, and executives across the organization.What We Are Looking For:Demonstrated track record at the Vice President level of Performance Marketing and/or Acquisition Marketing, both B2C and B2B, including managing a large budget.Experience in successfully building and executing growth strategies for both hyper-growth and scaled companies across both B2B and B2C; consumer tech or tech-enabled consumer company experience is required.Shapes planning and execution of multiple, complex marketing programs, integrated campaigns, brand transitions, experimentation, and ROI monitoring.Strong marketing instincts and proven track record of shaping and executing on user growth strategies.Deep analytics background and a high degree of proficiency with data tools.Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps.Experience in brand media and ability to lead large brand media buys including TV and Audio advertising also highly preferred.Manages direct teams and managers, as well as cross-functional teams and brings a proven track record of performance optimization.Strong leadership presence; serves as a senior leader within a company, influential with a diverse group of stakeholders and can create buy-in with both technical and operational teams organization.Deep understanding of Marketing Technology and media platforms (e.g. Facebook, Google, etc.).Thrives in a fast-paced growth environment.What will Make You Stand Out:Bachelor's Degree required. Degrees in Business, Marketing, or Finance.MBA or other higher level education degrees are ideal.Exceptional candidates will also display attributes to continue their career growth into future larger roles.Successful record of expanding responsibility including vice president of marketing roles.Minimum of 10 years' experience in marketing leadership or related function.The Tech:Google Workspace suite.Google Analytics.Travel Requirements:25% Domestic & International Travel.Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere.Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.And Auctane is just getting started.Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.Auctane’s ValuesThe Customer is our mission.Our company was built in service of our customers. Every time we answer the phone, write a line of code, hire a new team member, form a partnership, or build a new interface it is explicitly because we believe that action will improve the life of our customers.We work with the best people.We will only work with people who are enthusiastic about their work, respectful of diverse ideas and backgrounds, and who possess the ability to work both independently and as part of a team.We only play offense.We’re on a mission to reach and help every mailer, shipper and merchant on the planet. Because of this we move with urgency, take risks, and are determined to ship solutions quickly.We expect exceptional outcomes.We are a rapidly growing company with intent. We expect to continue to deliver market transforming solutions for our customers and challenging growth opportunities for our employees.We are direct and authentic.We have a genuine empathy for our employees, partners, and customers. We serve that empathy by treating everyone the way we would like to be treated - openly, ethically, and honestly. We set expectations clearly and hold ourselves accountable to what we commit.Vice President of Growth Marketing role:The Vice President of Auctane Growth Marketing will be responsible for leading a high performing marketing engine, including departments of performance marketing, advertising and brand media experts, lifecycle marketing, event marketing, and partner marketing, aligning talent and workflows that attract prospects and customers across all of Auctane’s B2B and B2C offerings in all regions we operate around the world. This is a unique opportunity to make a significant impact on a high-growth company, responsible for optimizing a meaningful discretionary marketing budget, in a fast-moving dynamic marketplace. This executive will also mentor and motivate managers and individuals in the marketing team to solve complex problems to shape and bring to life innovative growth initiatives through quick experimentation and new technologies and tools, to help lead Auctane to its growth objectives.Primary Objectives:Design and lead implementation of growth strategy by using paid and owned media channels - both online and offline including TV and Audio advertising - to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way.Partner closely with Product & Portfolio Marketing, Campaigns Marketing, Sales, Operations & Analytics, and Creative teams to execute campaigns and solutions that drive business growth.Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable demand generation.Lead media efforts across integrated campaigns that span both brand and performance to attract prospects that convert to become customers, optimizing return on advertising spend.Partner deeply with the creative team to optimize the operating model and tools for creative development and iteration.Recruit and lead a team of skilled growth marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.Build and maintain strong partnerships with key stakeholders across the organization including product management, sales, portfolio marketing, operations, communications, engineering, and data insights.Report and optimize key findings to the executive team on a recurring basis.Be an industry thought leader and take part in shaping the future of growth marketing roles.Raise the bar in best practice implementation at Auctane, serving as a role model for marketers, managers, and executives across the organization.What We Are Looking For:Demonstrated track record at the Vice President level of Performance Marketing and/or Acquisition Marketing, both B2C and B2B, including managing a large budget.Experience in successfully building and executing growth strategies for both hyper-growth and scaled companies across both B2B and B2C; consumer tech or tech-enabled consumer company experience is required.Shapes planning and execution of multiple, complex marketing programs, integrated campaigns, brand transitions, experimentation, and ROI monitoring.Strong marketing instincts and proven track record of shaping and executing on user growth strategies.Deep analytics background and a high degree of proficiency with data tools.Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps.Experience in brand media and ability to lead large brand media buys including TV and Audio advertising also highly preferred.Manages direct teams and managers, as well as cross-functional teams and brings a proven track record of performance optimization.Strong leadership presence; serves as a senior leader within a company, influential with a diverse group of stakeholders and can create buy-in with both technical and operational teams organization.Deep understanding of Marketing Technology and media platforms (e.g. Facebook, Google, etc.).Thrives in a fast-paced growth environment.What will Make You Stand Out:Bachelor's Degree required. Degrees in Business, Marketing, or Finance.MBA or other higher level education degrees are ideal.Exceptional candidates will also display attributes to continue their career growth into future larger roles.Successful record of expanding responsibility including vice president of marketing roles.Minimum of 10 years' experience in marketing leadership or related function.The Tech:Google Workspace suite.Google Analytics.Travel Requirements:25% Domestic & International Travel.Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr