EQ U.S.
Senior Marketing Manager
EQ U.S., Lakeville, Minnesota, United States, 55044
Management Level
Please make sure you read the following details carefully before making any applications.
DEQ is a leading international provider of shareholder, pension, remediation and credit technology. With over 5,000 employees, it supports 37 million people in 120 countries. EQ’s purpose is to care for every customer and simplify every transaction, delivered with less of an impact on the environment. In December 2021 EQ formally moved into private ownership by affiliates of Siris Group Capital, LLC.EQ US is a leading provider of ownership data management, analytics and advisory services to public and private companies as well as corporate issuers and mutual funds. EQ offers a comprehensive product set, including transfer agency services, cap table management, equity compensation services, proxy solicitation and advisory, private company solutions and bankruptcy claims services. Affiliates include, D.F. King and Co., Inc., Astrella PCS, Inc., and Donlin, Recano & Company, Inc. Learn more at: www.equiniti.com/usOverview
The portfolio marketing professional is responsible for developing deep buyer insights that will inform value propositions and messaging in content, campaigns and sales enablement materials, and for evolving results-driven programs. This person will create and manage demand marketing plans that deliver maximum impact. These programs create relevant two-way interactions with prospects and referral sources to inform and influence their buying/referral decisions and broader relationship with the organization. This person needs to unify and motivate peers from different teams, ensuring particularly strong interlock with sales, business units, demand generation, content, design, and corporate communications.Roles And Responsibilities
Research, develop & deploy buyer personas (when needed) using a deep understanding of target buyer needs, the buying decision process, buyer journey, & scenariosDevelop offering-level value propositions & narrative messaging elements targeted at buyers to be activated into content, campaigns & the source messaging blueprintDevelop sales enablement plans, adapting or creating content & tools and driving the adoption of offeringsCreate campaign/program plans & own launch dashboards for new product, solution & services offerings, coordinating & interlocking with sales, the relevant business unit, demand generation, corporate communications & content for flawless executionFormulate business unit target market sizing, segmentation & targeting strategiesAssist corporate communications & content in developing customer references, testimonials & case studies for external & internal useDrive offering retention & upsell/cross-sell strategies for the business or assist/collaborate with corporate communications in doing soMonitor and report on the performance of campaigns & programs and communicate the results of related sales & marketing effortsSkills
Ability to conduct market, competitor and customer research to gather insights and assess market opportunitiesAbility to leverage buyer data and insights in the development of marketing plansAbility to create value propositions & messaging strategiesAbility to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationshipsAbility to analyze information captured from campaigns, programs, relationship managers, sales & the businessAbility to translate products and services and create campaign themes, goals & marketing programsSolid writing, communication, and presentation development & delivery skillsStrong collaboration, influencer & cross-functional working skillsCritical thinking; Project management; Time managementStrong proficiency with data and analyticsBehaviors
Strong business acumenGoal-oriented, highly motivatedCreative & innovativeAudience focused (clients, prospects and referral sources)Highly collaborative & able to work across functional teamsLearns quickly in a fast-paced environmentReadily adaptable to changing market & organizational requirementsKnowledge
Target personas & buying processes, relevant industries/segments & overall market landscapeTarget segmentation analysis, budgeting & getting buy-in for prospect acquisition programsHow to clearly articulate a market-specific, buyer-specific value propositions and tailor it to fit various program requirementsDemand generation in a b-to-b environment & performance measurement, including within the Forrester SiriusDecisions Demand WaterfallHow to market to a range of b-to-b buyers and influencers using a wide variety of offers (e.g. white papers, case studies, webinars, etc.) & delivery mechanisms (e.g. social, email, events, etc.)Messaging methodologiesRelevant market trends, including regulatory, legal & technology trendsCompany strategy, brand/value proposition, company culture & attitudesCompany sales methodology, sales organization structure & routes to marketBest practices & emerging trends related to innovation and go-to-market strategyBackground And Experience
Bachelor’s degree required, preferably in marketing, business or a related field10 or more years in b-to-b marketingInbound marketing strategy/execution experienceTrack record of success in all key areas of responsibilityRelated market/industry experience highly desirableHighly proficient in Microsoft Office Suite skillsStrong organizational skills and attention to detailSalesforceMarketing automation (Marketo preferred)Compensation
$95,000-155,000 per yearEqual Opportunity Statement
We are an equal opportunity employer and make employment decisions without regard to race, creed, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), parental status, marital status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, status with regard to public assistance, or any other characteristic protected under federal, state, or applicable local law.Covid Policy
EQ is committed to providing and maintaining a workplace that is free from known health hazards. Employees hired into client facing roles or those requiring business travel, may be required to be vaccinated against COVID depending on client requirements and travel restrictions. All current and future EQ employees are required to adhere to all health, safety and environmental policy and procedure requirements.
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Please make sure you read the following details carefully before making any applications.
DEQ is a leading international provider of shareholder, pension, remediation and credit technology. With over 5,000 employees, it supports 37 million people in 120 countries. EQ’s purpose is to care for every customer and simplify every transaction, delivered with less of an impact on the environment. In December 2021 EQ formally moved into private ownership by affiliates of Siris Group Capital, LLC.EQ US is a leading provider of ownership data management, analytics and advisory services to public and private companies as well as corporate issuers and mutual funds. EQ offers a comprehensive product set, including transfer agency services, cap table management, equity compensation services, proxy solicitation and advisory, private company solutions and bankruptcy claims services. Affiliates include, D.F. King and Co., Inc., Astrella PCS, Inc., and Donlin, Recano & Company, Inc. Learn more at: www.equiniti.com/usOverview
The portfolio marketing professional is responsible for developing deep buyer insights that will inform value propositions and messaging in content, campaigns and sales enablement materials, and for evolving results-driven programs. This person will create and manage demand marketing plans that deliver maximum impact. These programs create relevant two-way interactions with prospects and referral sources to inform and influence their buying/referral decisions and broader relationship with the organization. This person needs to unify and motivate peers from different teams, ensuring particularly strong interlock with sales, business units, demand generation, content, design, and corporate communications.Roles And Responsibilities
Research, develop & deploy buyer personas (when needed) using a deep understanding of target buyer needs, the buying decision process, buyer journey, & scenariosDevelop offering-level value propositions & narrative messaging elements targeted at buyers to be activated into content, campaigns & the source messaging blueprintDevelop sales enablement plans, adapting or creating content & tools and driving the adoption of offeringsCreate campaign/program plans & own launch dashboards for new product, solution & services offerings, coordinating & interlocking with sales, the relevant business unit, demand generation, corporate communications & content for flawless executionFormulate business unit target market sizing, segmentation & targeting strategiesAssist corporate communications & content in developing customer references, testimonials & case studies for external & internal useDrive offering retention & upsell/cross-sell strategies for the business or assist/collaborate with corporate communications in doing soMonitor and report on the performance of campaigns & programs and communicate the results of related sales & marketing effortsSkills
Ability to conduct market, competitor and customer research to gather insights and assess market opportunitiesAbility to leverage buyer data and insights in the development of marketing plansAbility to create value propositions & messaging strategiesAbility to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationshipsAbility to analyze information captured from campaigns, programs, relationship managers, sales & the businessAbility to translate products and services and create campaign themes, goals & marketing programsSolid writing, communication, and presentation development & delivery skillsStrong collaboration, influencer & cross-functional working skillsCritical thinking; Project management; Time managementStrong proficiency with data and analyticsBehaviors
Strong business acumenGoal-oriented, highly motivatedCreative & innovativeAudience focused (clients, prospects and referral sources)Highly collaborative & able to work across functional teamsLearns quickly in a fast-paced environmentReadily adaptable to changing market & organizational requirementsKnowledge
Target personas & buying processes, relevant industries/segments & overall market landscapeTarget segmentation analysis, budgeting & getting buy-in for prospect acquisition programsHow to clearly articulate a market-specific, buyer-specific value propositions and tailor it to fit various program requirementsDemand generation in a b-to-b environment & performance measurement, including within the Forrester SiriusDecisions Demand WaterfallHow to market to a range of b-to-b buyers and influencers using a wide variety of offers (e.g. white papers, case studies, webinars, etc.) & delivery mechanisms (e.g. social, email, events, etc.)Messaging methodologiesRelevant market trends, including regulatory, legal & technology trendsCompany strategy, brand/value proposition, company culture & attitudesCompany sales methodology, sales organization structure & routes to marketBest practices & emerging trends related to innovation and go-to-market strategyBackground And Experience
Bachelor’s degree required, preferably in marketing, business or a related field10 or more years in b-to-b marketingInbound marketing strategy/execution experienceTrack record of success in all key areas of responsibilityRelated market/industry experience highly desirableHighly proficient in Microsoft Office Suite skillsStrong organizational skills and attention to detailSalesforceMarketing automation (Marketo preferred)Compensation
$95,000-155,000 per yearEqual Opportunity Statement
We are an equal opportunity employer and make employment decisions without regard to race, creed, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), parental status, marital status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, status with regard to public assistance, or any other characteristic protected under federal, state, or applicable local law.Covid Policy
EQ is committed to providing and maintaining a workplace that is free from known health hazards. Employees hired into client facing roles or those requiring business travel, may be required to be vaccinated against COVID depending on client requirements and travel restrictions. All current and future EQ employees are required to adhere to all health, safety and environmental policy and procedure requirements.
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