Hoffmaster Group, Inc.
Channel Marketing Manager
Hoffmaster Group, Inc., Oshkosh, Wisconsin, United States, 54901
Primary Purpose of the Role
Develops and executes strategic vertical marketing plans and pricing strategies for key accounts that enable us to achieve our annual and long-term company goals. The Channel Manager acts as the cross-functional liaison and serves as the resident expert in customer, end-user and Foodservice market knowledge. Assists with managing a cross-functional team, and collaborates with internal departments to develop products and programs based on customer needs.
Essential Job DutiesManages Program Development from inception to delivery and determines Product Mix, Design offering, Packaging, and Program P&LEvaluates market dynamics and insights to develop marketing strategies for assigned customers and end-users leveraging Firefly date, Salesforce, industry white papers, 3rd party data, voice of the customer, internal reports, etc.Develops pricing strategies that achieve the company profitability benchmarks and satisfy the customer(s) goalsSupports new product introductions to evaluate best positioning and value proposition for assigned customers/end usersDevelops compelling presentations for Sales customer meetings and other critical meetingsPerforms sales analysis, forecasting, and budgeting/planning for all items in a programGathers trend, product mix, and pricing information through customer calls and collaboration with the Sales teamTravels to customer meetings, Industry Trade shows, voice of customer research etc.Required Skills/ Abilities
Excellent written and verbal communication skillsProficiency in Microsoft Office (PowerPoint, excel, word)Strong analytical, organizational and project management skillsExperience leading cross functional teamsMotivated, self-starter, must be able to handle multiple tasks and prioritize accordinglyMust have strong customer focus and be comfortable presenting and working directly with key accountsPossesses knowledge of customer(s) testing protocols, testing results and QAI processesPossesses in depth knowledge of key account(s) customers related to channel(s) of trade businessMinimum Bachelor's degree in Business or Marketing or related field equivalent education and experience requiredAt least five years of related work experienceMust be willing to travel 6-10 times a year
#LI-JP1
#HGISalary2920
Learn more about Hoffmaster's multiple locations !
Let's connect!
At Hoffmaster, we believe every person deserves to feel successful. That's why we provide a total rewards package designed to support our employee's success -at work, at home, and in life. This includes: Medical, Dental, Vision, Life and Disability insurances, Tuition and Student Loan repayment assistance, Physical and Mental wellness programs, Paid vacation and holidays, Employee Assistance Program, and more. Learn more about our Benefits at
HoffmasterBenefits.com !
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Develops and executes strategic vertical marketing plans and pricing strategies for key accounts that enable us to achieve our annual and long-term company goals. The Channel Manager acts as the cross-functional liaison and serves as the resident expert in customer, end-user and Foodservice market knowledge. Assists with managing a cross-functional team, and collaborates with internal departments to develop products and programs based on customer needs.
Essential Job DutiesManages Program Development from inception to delivery and determines Product Mix, Design offering, Packaging, and Program P&LEvaluates market dynamics and insights to develop marketing strategies for assigned customers and end-users leveraging Firefly date, Salesforce, industry white papers, 3rd party data, voice of the customer, internal reports, etc.Develops pricing strategies that achieve the company profitability benchmarks and satisfy the customer(s) goalsSupports new product introductions to evaluate best positioning and value proposition for assigned customers/end usersDevelops compelling presentations for Sales customer meetings and other critical meetingsPerforms sales analysis, forecasting, and budgeting/planning for all items in a programGathers trend, product mix, and pricing information through customer calls and collaboration with the Sales teamTravels to customer meetings, Industry Trade shows, voice of customer research etc.Required Skills/ Abilities
Excellent written and verbal communication skillsProficiency in Microsoft Office (PowerPoint, excel, word)Strong analytical, organizational and project management skillsExperience leading cross functional teamsMotivated, self-starter, must be able to handle multiple tasks and prioritize accordinglyMust have strong customer focus and be comfortable presenting and working directly with key accountsPossesses knowledge of customer(s) testing protocols, testing results and QAI processesPossesses in depth knowledge of key account(s) customers related to channel(s) of trade businessMinimum Bachelor's degree in Business or Marketing or related field equivalent education and experience requiredAt least five years of related work experienceMust be willing to travel 6-10 times a year
#LI-JP1
#HGISalary2920
Learn more about Hoffmaster's multiple locations !
Let's connect!
At Hoffmaster, we believe every person deserves to feel successful. That's why we provide a total rewards package designed to support our employee's success -at work, at home, and in life. This includes: Medical, Dental, Vision, Life and Disability insurances, Tuition and Student Loan repayment assistance, Physical and Mental wellness programs, Paid vacation and holidays, Employee Assistance Program, and more. Learn more about our Benefits at
HoffmasterBenefits.com !
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.